Electric Impulse Communications, Inc. Newsletter

April 2002

At Electric Impulse our goal is to help you effectively tell your story.
Your goal may be more business, more clients, or more billable hours.
You will increase your business, clients, and hours when you:
                       LEARN OSCAR’S LESSONS!
BE BRIEF
BE MEMORABLE
And include these five criteria while you are being brief and memorable!

  • Connect from the minute you open your mouth
  • From the head up is important
  • Apply sincerity and real emotion
  • Provide a lesson learned
  • Practice posing

Whose acceptance speech do you most remember over the years?

For me it’s Sally Fields famous, “You like me, you really like me” acceptance speech.
Why do we remember that speech among the hundreds that most of us have heard?
She connected with the audience with raw sincerity, emotion, and was MEMORABLE.

Your clients and prospects need YOU to be MEMORABLE if they are going to call you  to
fulfill their need. So let’s take a quick look at last night’s OSCARS and see what we can apply
to our everyday presentation skills.

 

HOW YOU BEGIN AND END

In presentation skills training we say you need to memorize the INTRO and the CONCLUSION of your comments whether you are making a sales presentation or a formal speech. This is so that you can connect with the audience in the beginning and end through eye contact, and more.
Which winners read their prepared remarks and which connected with you first? And while even Martin Luther King used notes, isn’t it interesting that actors who are paid to memorize lines, still use notes, and actors who know the best writers, don’t use them for words that will be heard all over the world.
Learn your intro and conclusion and use the same one that you polish, perfect, and practice. This applies
to casual exchanges as well as sales presentations and public speaking. (Any time you speak outside of your home it is public speaking) Jennifer Connelly read her entire acceptance speech, did you notice how the camera panned the crowd rather than focus on her-she lost her opportunity to grab the spotlight.

 

HEADS UP

When you are in the spotlight, you are HOLLYWOOD. By Oscar standards focus on:

  • From the neck up is the most important part of your body. When listening and watching an acceptance speech, where did you look . . .from the neck up? Those $850 shoes are a nice touch, but notice the necklaces, the off beat bow ties, one black bow tie edged in color, did you notice the number of men wearing a suit rather than a tux, anything to get attention from the neck up.
  • A glimpse can make a big statement. While we may see Halle Berry from the back for only a second, what we see in that second is very important. Does it show an attention to detail? When your presence says you show an attention to detail, your presence says you will pay attention to detail in your work.

 

APPLY SINCERITY AND REAL EMOTION

So how touched were you by Halle Berry? Anyone doubt Denzel’s true admiration for Sidney?
When Julia said, I love my life, because she got to announce Denzel as best actor, did you feel as though you were in on their friendship? Juxtapose Mel Gibson and Toby McGuire, Mel had all the sincerity in the world, and Toby as presenter had none. Which one connected?
.

ALWAYS PROVIDE A LESSON

Sam Goldwyn supposedly said, If I want to send a Message, I’ll use a telegram”. However our most memorable movies provide an important lesson learned by a main character. We all remember CASABLANCA WHEN Ingrid Bergman chooses honor before love. A Beautiful Mind teaches the audience about mental illness. Apply this to the acceptance speeches. Go back to Halle reciting the women of color who had come before her, and Denzel reciting a college exercise where he told his class he wanted to be the best actor in the world, and learned through life that his goal was to be the best he could be.

 

PRACTICE POSING
Last year’s best supporting actress winner Marcia Gay Harden spent weeks transforming herself for that night, she even practiced posing with an Oscar so she would hold it in the most flattering way in pictures that will last a lifetime and beyond. How much time do you spend preparing for your time in the spotlight?
Whether your time in the spotlight is at a networking event, a dinner, in line at the Dry Cleaners, a sales presentation, a phone call, or a formal presentation? Do you practice “posing” with your visual aids; do you practice your response to an objection, a rejection, or an affirmation?

Practice ahead of time wearing what you are going to wear on the BIG DAY. I have to believe that if Uma Thurman had actually sat down in the dress she was wearing as a trial run, she would not have worn it.
Did you notice? Barbra Streisand needed something to hold her shawl so she didn’t have to choose between hugging Robert Redford or losing her clothes!

Learn lessons from watching the Oscars: BE BRIEF AND BE MEMORABLE Connect * Heads Up *Sincere/Emotions *Lessons learned * Practice posing