Electric Impulse Communications, Inc. Newsletter

April 2008

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Bad Boys Gone Wild
    2. Countdown to the New
    3. Would You be as Gracious?
    4. Why The New York Times is Wrong
    5. What Would Your Warning Say?
  4. Case Study: Speaker Controls
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

My Dad loved to take advantage of every freebie the business world had to offer: send for this; sign up for this, register for this. One time a salesman brought my Dad the sign up gift and said he knew not to even bother with the sales pitch. My Dad did want the free gift, what he wanted more was the new knowledge, new technology, new information that came along with the gift.

Lesson Learned:

A client recently came to me to ask: how could she become an expert in a cutting edge field? I remembered my Dad's quest for the new. There is more information available than ever before in history. Are you taking advantage of free: free articles, newsletters, webinars, pod casts, blogs? Actually, she and all of you, have more ways available to you to learn the new.


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II. Who Said It?

"If you're looking for me I'll be in the Ukraine." Don't know who said it? Here is a hint said about this person, ""he was just like hanging out with a regular guy." (Answer at end of newsletter)

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III. Mishmash of Value:

1. Bad Boys Gone Wild

I first titled the article, Executives Behaving Badly. A CEO client suggested that the title Bad Boys Gone Wild would attract more interest. In dealing with and observing executives, my five examples of behaving badly are not the Elliot Spitzer variety. They are as hazardous to the health of the organization. My less tabloid versions of behaving badly use communication to behave badly. Executives and you can use communication to correct these destructive traits. The first trait is the need for constant gratification. The executive who craves constant gratification can never be satisfied . . . for more than an hour.

Lesson Learned:

This urgency takes a toll on the entire organization. The team and the company's progress are slowed because tending to the executive's daily needs becomes the focus rather than the company's long-range vision.


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2. Countdown to the New

It's like giving birth. After 10 months of gestation, I am almost ready to give birth to my new website. It truly is like giving birth, the labor pains of writing the site have been intense at times, and at times the labor seemed infinite and unbearable. As with real labor, after the birth it all seems worth it. Or does it? You will be telling me . . . look for the announcement soon. The countdown is on!

Lesson Learned:

As painful as the process was at times, I was laser focused as to why I needed a new website: how clients and prospects could benefit. Whatever your next investment is in, be laser focused as to the why. Heat seek and focus on why: why the purchase, why this technology, why this option: what is the benefit to the client?


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3. Would You be as Gracious?

A new website meant changing, at least temporarily, my web site host. My computer rock also hosts my website. How would my guy react? How would you react if a client said they didn't need you for one service, but needed you for a smaller service?

Lesson Learned:

My guy was as gracious as a person could possibly, ever, in this life be as a businessperson and just as a human being. Can you see the bigger picture with a client? Can you see past the current sale to the next one, and the one after that? In the way you react to rejection, would you want to work with you?


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4. Why The New York Times is Wrong

Phyllis Korkki, a contributor to the NYT, recently wrote a column about The Adroit Speaker. She asked and answered her own question, should you write out the speech word for word? She answered only if you are president about to address the nation. In the article she talked only about the upside of not writing a text: more conversational, extemporaneous, make audience connection.

Lesson Learned:

What you read in print is not always true! This writer didn't talk about the downside of using only an outline: You can't know the length, you can't emphasize some words over others, and you will be more likely to go off on tangents. Preparing, polishing, and practicing a text is a lot of work, and the benefits need to be considered as fully as the negative consequences of using an outline.


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5. What Would Your Warning Say?

FreeRice.com is an ingenious website introduced in 2007. In the best spirit of the Internet, it offers education, entertainment and a way to change the world ? all for free, says the L A Times. For every correct answer, 20 grains of rice are donated to the United Nations World Food Program (in just one day that added up to 86,368,380 grains of rice). Love the warning on the home page: the game may make you smarter, it may improve your speaking, writing, job performance.

Lesson Learned:

What would your warning say? How is a company or individual made different as a result of working with you? Several decades ago Faith Popcorn said companies that do good, are perceived as good. Do you do good? What would your good deeds add up to?


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IV. Case Study: Speaker Control

Situation:

I was going to be speaking to a group on a Thursday at The Hilton. I was hoarse and my voice was strained and I knew I needed a microphone. I asked ahead of time, only to be told it was not possible in this particular room.

Process:

I waited until I was on the property. I knew there had to be a way to get a microphone, and I knew I needed a microphone. Immediately on premises I sought the help of a veteran Hilton team member, Mary McBride.

Result:

Fifteen minutes prior to speaking, in walked my man Tom and a sound system. When you are speaking, it is imperative that you know what you need to be effective, and know how to make it happen for the benefit of the audience, always for the benefit of the audience.


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IV. Live and On TV

Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

Week of April 6
Justice League of Ohio
Catherine Harper Lee, Founder
Randi LeHoty, Court of Claims

Coming in April
Go Red for Women (American Heart Association's Focus on Women)
Dr. Deb Plate and Suzy Hughes

UpComing Guests: Dr. Tim Brown
Sylvester Small, Outgoing Superintendent Akron Public Schools
David James, Incoming Superintendent Akron Public Schools

Summit/Stark/Cuyahoga Counties: Sunday 9am M & W 9 pm
Channel 23 in former Adelphia areas Channel 15
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

In Person - Come and Join Us

Can we keynote an event for you?

March 13 -- Cleveland HBA
Nine Ways to Catapult Sales

April 17 -- Lorain Leadership
May 7 - Portage Career Center Brown Bag Lunch Series
How to Create and Craft a Credibility-Building, Confidence-Enhancing,
Power-Projecting, Result-Driven Presentation

September 24 - Cuyahoga Falls Chamber
September 25 - Parma Chamber


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VI. Answer

The first quote was said by President Bush, the second one said about him, when he threw out the first ball at the Washington National's home opener. What would someone say about hanging out with you?


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