Electric Impulse Communications, Inc. Newsletter

April 2009

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Arms Control
    2. A President and his Teleprompter
    3. Too Much Branding?
    4. Cleveland State's Team
    5. Twitter On
  4. Case Study
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

My Dad served in WWII. When I was little, I used to beg him to tell me stories about his time as an enlistee. Although he served in Europe during the height of the fighting, he loved the camaraderie and examples of our American spirit. When my Dad died, the Army did not have enough notice to send their Honor Guard for what they refer to as "the Final Ceremony". Thirty months later, we had the ceremony.

Lesson Learned:

: My Dad would have said it is never too late . . . for anything. (At 75 he moved across the country to fulfill a dream). Three members of the Honor Guard drove ninety miles for the ten-minute ceremony. Two officers folded the flag thirteen times, their white gloves smartly pressing each fold. The solo officer stood under a tree and played TAPS, a melody that was born during the Civil War. I know I saw my Dad standing under a tree, watching, with a slight smile playing on his lips.


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II. Who Said It?

"You are never completely ready, it just becomes your turn."

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III. Mishmash of Value:

1. Arms Control

Speakers are schizophrenic. On one hand, the goal is to be remembered. On the other hand, a speaker does not want to be remembered for just one thing. The First Lady, Michelle Obama, is having her own issues with this dilemma. If it is not easy for the first lady, how can it be easy for any of us? David Brooks, journalist, referred to Michelle Obama's arms as Thunder and Lightening. From the over 50 male corner we hear, "she should not be known for her physical presence, for one body part".

Lesson Learned:

You have the same challenge whenever you address an audience: an audience of one, one hundred, or one thousand. I contend that it is better to be known for something rather than nothing. Read the entire article that was featured in Affluent magazine http://www.electricimpulse.com/resources/a-farewell-to-arms.php


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2.A President and a Teleprompter

Technology brings new challenges to all of us, even presidents. President Obama always relies on a teleprompter while speaking: speaking at state fairs or in the White House. Comments fall on both sides of the aisle as to the appropriateness and effectiveness of his reliance on the teleprompter.

Lesson Learned:

From a communication perspective, you as the speaker have to know what you need to be effective. Whether it is a teleprompter, a microphone, or IT help for your PowerPoint. It does not matter if you are President of the United States or president of your cubicle. You as the speaker have to know what you need to be effective, period.


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3. Too Much Branding?

The South by Southwest Music Festival was recently held in Austin, Texas. Pondered and debated by fans, sponsors, and musicians was the role of branding to this festival that has depended largely on word of mouth marketing. Simply putting up signs and handing out free samples is no longer effective. Pepsico, a founding sponsor, takes an immersive approach, encourages employees to chat even on blogs, facebook, and twitter.

Lesson Learned:

Consumers ascribe value to those who create, and brands have to create. The rules of branding are the same for the big guys as they are for any of us. Does your branding create?


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4. Cleveland State's Team

Cleveland State BB Coach, Gary Walters, has his own approach to the college sport, break players down and make them submit to a team concept. Here are two of his rules: a player cannot wear hats to class, and must sit in the front row of each class. He eats breakfast every day at 8am with the team while as a team they read books like Talent...is Never Enough.

Lesson Learned:

Similar to some of the rules I shared with you earlier "in the season" that I learned from my visit to the Cavalier's practice facility, we all have more control over our team players than we may think we have. How much influence do you choose to yield?


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5. Twitter On

NBA players are some of the most fervent users of Twitter. Shaq has 356, 674 followers. Twitterholic.com says O'Neal has the 8th most followers, one place above Al Gore. Charlie Villanueva of the Milwaukee Bucks, twittered from the locker room during halftime of a regular season game against Boston. He twittered, "in da locker room, snuck to post my twitt. Coach wants more toughness, I gotta step up." After halftime, he went out and scored 15 of his 19 points to lead the Bucks to a win.

Lesson Learned:

#1 Coach Scott Skiles was not amused, "we made a point to tell Charlie and the team that it's nothing we ever want to happen again". Villanueva asked on his Twitter page twitter.com/cv31, "what's the difference between halftime twitting and a halftime interview"? #2 will the league continue to try to control social networks or embrace them? #3 who decides appropriateness, the speaker or the audience? To read a reporter's interview with me about social networking, click here http://www.demodirt.com/


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IV. Case Study: Investing in Your Company: How Do You Know?

Situation: Company partners had challenges communicating with each other. Company guidelines were inconsistent and inconsistently applied. Unhappy partners and restless employees were the result.

Process: I conducted a team building exercise and was able to identify current styles of communication. Each partner worked with me one-on-one to understand the prototype of communication and his or her own strengths and challenges. Culture always comes from the top and it is just as true of communication styles.

Result:In the beginning, progress was hard to come by. A year later, the senior partner is thrilled with the successes through-out the organization: negative communication styles almost eliminated, rules and policies addressed in advance and adhered to, partners able to talk to each other to move the company forward.

V. On TV and Live

a.TV-- Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:


Transitioning from Civilian to Military Life Part 2 Week of May 19

What's New at Your Hospital? Week of June9

Taping in June at the Cleveland Indians Progressive Field!


Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties:

Channel 23 Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30


b.In Person - Come and Join Us. Can we keynote an event for you?


Recently had the opportunity to speak at:

Cleveland YWCA

S S & G Financial Services Inc.

Association of Fundraising Professionals

The Will-Burt Company

Future speaking events:

August 8 N. Canton Chamber of Commerce

August 13 Nordonia Chamber of Commerce

December 4 Akron Bar Association

c. Happy Hour Club 5:00-6:30 Open invitation-a few seats available

April 23 - The Job Search

How to Communicate Your Value during the Job Search Journey

Free: you just have to RSVP

Come for yourself or come and learn some tips for family for friends! Great content, food, networking!

VI. Answer

Ty Murray-King of the Cowboys
Seven time World Champion All-around Cowboy


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VI. Answer

LeBron James, regarding the gift he gave his Eastern Conference teammates.


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