Electric Impulse Communications, Inc. Newsletter

August 2004

  1. Lessons from the Olympics
  2. Republican Convention Comments     
  3. Live and On TV

I. Lessons from the Olympics

1. The Power of Self Talk
My favorite part of the competition was five seconds. Not any 5 seconds. The 5 seconds before the buzzer went off. We would see a close up of the athlete. What were they thinking? Was there a connection between the story they told themselves and the outcome? Did Michael or Ian or Natalie or Justin (your Olympic test) tell themselves a negative story. At that moment did they confirm their skills or extol the virtues of others?  What are you telling yourself before your "gold medal" moments in front of a client or audience?

2. The Lesson of the Baton
Four American men were the fastest men in the world. Surely they would win Relay Gold. What they learned was the value of practice. EVEN at their level, EVEN when you have won individual gold, EVEN . . . EVEN  . . . EVEN. How many times had the men's team practiced the hand-off? According to the N.Y. Times, twice. They wanted to Stand Out with Olympic gold, but did not Step Up to do the work.
Do you Step Up before you Stand Out?

3. A Team is More Than a Collection of Individuals
The Olympics taught us that there are two different kinds of success: individual and team success. Look at the Men's Basketball Team or the Women's Track Relay Team. Individuals showing up at the same work place do not make a team. Individuals with a commitment, who show up day in and day out to help move a concept forward, do make a team. Which one describes your team, your department, your company?

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II. Republican Convention Comments

Whatever your politics, you can learn from watching. Answer the question at the end of each point and you will be better equipped
to communicate your value. The magic is always in the WHY.

1. Less Is More
As noted in my October 2001 newsletter, after 9/11 Mayor Giuliani was called America's Mayor. That said, an hour speech is TOO long. It means he wasn't willing to sacrifice material so we as the audience had to choose which information we would listen to intently. Because we are not going to listen intently to over an hour at 10 pm. Your words will have more impact when we are not waiting for you to draw to an anticipated conclusion.
Do you subscribe to LESS IS MORE?

2. Girlie Men
Arnold nailed it. The speech had content, tailored to the occasion, delivered well. He got and kept our attention and exuded presence. In case you credit it to the fact that he is an actor, think about all of the poor Oscar acceptance speeches that you have heard. Memorable words and phrases: you know you are a Republican if, TERMINATE terrorism, leadership isn't about polls. He managed to refer to three phrases he is known for: True Lies, I'll Be Back, and Girlie Men. He combined the humor of the Kennedy family and the severity of childhood under Soviet control. Political pundits were afraid to say he topped the First Lady. The AOL poll showed 71% said his was the best. He talks funny and came to this country with nothing but a pocketful of dreams. He succeeded, what is our excuse?

3. Red Meat
One purpose of this newsletter is to keep you on the cutting edge of what is new! The term "red meat" officially made its debut as a buzz word at the Democratic Convention. Pundits at this week's convention used the word as part of accepted political jargon.  Red meat refers to words or concepts the audience expects to hear to illicit a specific response. Picture throwing red meat to a pack of hungry dogs! These pundits will refer to a speaker giving the delegates red meat. A message they are waiting to hear so they can demonstrate appropriate delegate frenzy. 
In a more subtle sense, are you giving your audiences "red meat" ?


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III. Live and On TV

Week of September 6 Monday - Sunday 6:00 pm, Sunday 9:00 am                                        Channel 24
Turning Back the Hands of Time
Guests: Dr. Francesco DeCarlo
            Dr. Gary Lichten

B.  In Person

* HBA University --Homebuilder's on White Pond
   September 30, 2004
   Step Up and Stand Out:
   Discover and Communicate Your Value 8:30-11:30

   October 13       8:30-10:00
   Stand Out Service: Turn Defining Moments into Defining Value  

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