Electric Impulse Communications, Inc. Newsletter

August 2007

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Violins Have To Be Played
    2. It's Not About Competency-It's About Communication
    3. Silent Auctions - Silent Value
    4. Brand It Like Beckham
    5. Roger Federer-Gym Rat Buddy
  4. Case Study: Men are Genetically Programmed to Jingle
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

There are 10 Deadliest Days of the Year to Drive. This list is based on 25 years of research statistics.
Notice the fourth date on the list, and be careful.


Return to Index

II. Who Said It?

"To see what is in front of one's nose needs a constant struggle." (answer at end of newsletter)


Return to Index

III. Mishmash of Value:

1. Violins Have To Be Played

For 30 years, seventy-five year old Andrea Mosconi gets dressed in a jacket and tie to go to work every day in a museum in Cremona, Italy where no one will see or hear him. His work? To keep violins fit and sounding their best. You see, violins it appears need to be played.

Lesson Learned:


Return to Index

2. It's Not About Competency-It's About Communication

I have used the same veterinarian as long as I have had Tim. I followed her from one practice to another for 10 years. Recently, a non life threatening mistake was made by her office. After three months and no communication from her, I chose to take my dogs to another practice.

Lesson Learned:


Return to Index

3. Silent Auctions - Silent Value

I love silent auctions. I like to identify treasures, and then hover over the table observing the bid list. At this particular silent auction, an item was offered with no explanation. I wanted to buy. The value was high, the minimum-and only bid-was very low.

Lesson Learned:

However, there was no explanation of the value of the product or service. I couldn't even tell if it was a product or a service. So I did not bid. Is your value easily understood by people who want to buy?


Return to Index

4. Brand It Like Beckham

Bend It Like Beckham should be called Brand It Like Beckham. Arguably, the world's most famous athlete, he was met in the U.S. by a lightening storm of flashbulbs. His coming was even referred to as the Beckhamization of America. One of the most stylish men in the world, his hair and tattoos receive as much commentary as his soccer skills.

Lesson Learned:

Sure Beckham is a great soccer player. That's not why Adidas, Motorola, and Pepsi partner with him, nor why UNICEF and the 2012 Olympics have him as their ambassador. They partner and hire him because he has established a consistent Brand: the promise of the Beckham experience. Do you still think it is about your skills or do you get that it is about your marketing?


Return to Index

5. Being A Gym Rat with Roger Federer

I happened to stay at the same hotel as Roger Federer. I happened to work out in the hotel health club at the same time each day. I happened to be thrilled to be a few feet away from the #1 ranked tennis player in the world. The treadmill is boring under any circumstances. Watching someone like Roger Federer work out certainly helps to pass the time.

Lesson Learned:

I was fascinated by his workout ethic and the method in which he worked out. All about flexibility it appeared, little about cardiovascular. How is your professional work ethic, even if you are at the top of your game? Does your workout ethic, mentally and physically, leverage your specific talents?


Return to Index

IV. Case Study: Internal Company Presentation

Situation:

Company has monthly internal meetings to apprise staff of current market conditions, and how they affect production.

Process:

Two people selected to make presentation. I was in attendance to observe and make suggestions for future presentations.

What Happened:

Kudos to the company for keeping all employees informed. Meeting did accomplish goal. Small improvements could have safeguarded the message.

Lesson Learned:

Your next presentation will benefit from an objective, external source. Some tips I will share with you: Men need to take the change out of their pockets, they are genetically programmed to jingle. Presenters need to know what their audience wants to hear, need to hear, and what they do not want to hear. What you may be afraid to address, will be the only thing they want to hear. What would I say about your next presentation?


Return to Index

V. Live and On TV

Civic Forum with Leslie as host on Time/Warner Channel 23 or 15

Upcoming Shows:

Northside Renaissance Week of August 12
Joel Testa - COO Testa Builders
Kimberlee McKee-President, Downtown Akron Partnership

Future topics:

Aging Baby Boomers Karen Talbot- President Visiting Nurse Service and Affiliates
Pattianne Baran-Long Term Care Specialist

 

Israeli Security Lessons
Invigorating Education

 

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23 in former Adelphia areas Channel 15 TV
Air DIGITAL tw1111: local on demand
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

In Person:

When Good Enough Isn't Good Enough
Strongsville Rotary-Ohio's largest Rotary Club
August 31, 7:30 am

 

I'll Think About It and other Objections
HBA University, October 18, 2007 8:30-11:45


Return to Index

VI. Answer

George Orwell


Return to Index