Electric Impulse Communications, Inc. Newsletter

August 2008

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. The Value of Verbal Gold
    2. NFL Up Close and Personal in Canton
    3. How One Man Almost Missed His 15 Minutes of Fame
    4. Diet Pepsi Man
    5. Brilliant in Beijing - From Alternate to Spiritual Leader
  4. Here We Come: The Democratic and Republican Conventions and Paris Hilton
  5. Case Study: A Man Who Got the Job He Wanted
  6. Live and On TV
  7. Answer

I. Herbie's Helpful Hint (named after my Dad)

My Dad had a long-playing internal dilemma. He loved new gadgets. On the other hand, he thought it wise to always sit out the first year of anything. Let others be the guinea pig he would say, and get the product after the kinks have been ironed out the first year. The first year the Lexus was produced, he was seduced to break his own rule.

Lesson Learned:

The new Volkswagen Tiguan is named for the Tiger and the Iguana. Decades change, the names change, the looks change, the buyer's change: the dilemma remains the same. Go for the new, you may suffer the I-phone consequences. The next version will be both less expensive and have more features. But then, you won't have it new. Prior to your next purchase, to which Herbie's voice will you listen?

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II. Who Said It?

"The day you sign a client is the day you start losing them." (Answer at end of newsletter)

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III. Mishmash of Value:

1. The Value of Verbal Gold

Peter Cameron was a horse show judge in my former horse show life. He was known for two things: First, he could swivel around and cast a keen eye on seemingly every horse at the same time. Secondly, he told you what he liked and didn't like about you at the end of each class. For most exhibitors, his feedback was the only time they heard objective feedback without an agenda. For me, Peter Cameron was my favorite judge. I viewed his offerings as verbal gold.

Lesson Learned:

Perhaps this is where my love of feedback began. A client recently asked me what to do with the negative comments she had received in a performance review. I opened a bag of gold Mardi Gras coins I had in my office, (doesn't everyone have a bag of gold coins?) and spread them all over the table. I refer to feedback as verbal gold. Better than gold because gold is gone once you spend it, but verbal gold lasts forever. Preview my upcoming article in Affluent magazine at http://electricimpulse.com/resources/how-the-right-feedback-can-change-your-life.php

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2. NFL Up Close and Personal

Art Monk was the essence of grace. Darrell Green was the essence of exuberance. The venue was the NFL Roundtable the day after this year's class was inducted into the Pro Football Hall of Fame. The forum was an unscripted talk with this year's inductees. Darrell Green was asked about his speed in running opponents down. He quickly corrected the questioner: "I didn't get to the Hall because I ran guys down. I got to the Hall because I covered."

Lesson Learned:

Even at his level of ability he was so clear about what was his true value. He clearly differentiated that his speed got him on the nightly news, but his ability to cover players got him to the Hall. Do you know your value? Is it grace, exuberance, speed or what? Darrell Green was very clear about his value. Everyone has a different value: What is yours?

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3. How One Man Almost Missed His 15 Minutes of Fame

We were taping a TV show at the Pro Football Hall of Fame. I was to interview six different guests, changing guests while on live TV. When we got to the last segment, my guest was nowhere to be found. I had talked with him prior to the taping so I knew he was there at the beginning of the show. And then when we had 45 seconds to get him in the guest seat, he was a no-show. With four minutes remaining, he appeared, and on live TV he walked onto the set.

Lesson Learned:

After we went off the air, I had to ask, what was so important that you missed half of your segment? His answer was honest as he answered with a question. "You know", he said, "how you always think it is going to take a minute to check your email and never takes just a minute?" What have you missed in your business or personal life because you were checking your email?

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4. Diet Pepsi Man

My most memorable moment from my Hall of Fame experience came from another attendee. A lunch preceded the Roundtable. Two seats away from me a young man devoured his lunch. Not the athletic type, he tipped the scales at 300 pounds. After he finished his stuffed chicken, rice, roll, and pie, he asked for another Pepsi. I offered him mine, but he said he was on a diet and could only drink the diet version.

Lesson Learned:

It's easy to see failings in others. What can you stop doing or start doing to better identify and communicate your value? It is always faster and more effective for an external, objective source to see you as you appear to the world. What are you doing to sabotage yourself?

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5. Brilliant in Beijing

What do fireworks; athletes and pageantry on a scale never before seen in the Olympics have to do with you? Dancers depicted China's ancient Silk Road, its Great Wall and ancient imperial past. Bob Costas awarded it the best opening ceremony ever, past or future. What does the opening ceremony and gold, bronze, or silver performances have to do with you?

Lesson Learned:

While some argue that their presentation skills should not be related to the quality of their content or their work, audiences draw a connection between the two. The better the opening ceremony the better the Olympics, or so the audience perceives. They are called the Redeem Team, the USA Basketball team. Whether or not they win gold, they are communicating entirely differently than they did four years ago. Today they talk about proudly wearing the mantle of the Olympics, and understanding its importance. Four years ago they laughed on the bench as they were beaten on the court. 7/10's of a second separates athletes literally and figuratively from gold. What separates you? Two alternates on the men's gymnastic team were promoted to active status days before the Olympics began. Raj Bhavsar was an alternate, and now carries the responsibility of spiritual leader.
Are you prepared for your defining moment whenever it comes?

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IV. Here We Come: the Democratic and Republican Conventions and Paris Hilton

They are almost here! Yeah to me and perhaps yawn to you. If you watch both conventions you will observe lessons in what to do and what is not effective when you have the spotlight on you. Just in case you don't want to watch every night of the conventions, I WILL!

Perhaps it will be the morning after the first night, the second, or the third. I don't know. But I do know that sometime during each convention, I will email you comments about what to look for or what to learn from one of the high profile speeches.

Until then, you have to hand it to Paris Hilton. So far she has the best presidential commercial, proof that it is better to get even than to get mad! Here is a great example in how to use communication:


and she did it without cue cards or a teleprompter!


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V. Case Study: How to Use Communication to Get the Job You Want


The wife first called me with the question, "could I help her husband?" As a high school principal, he had interviewed for a superintendent's position three times. Three times he had failed. He would have another opportunity in six weeks: could I help?


After an initial phone conversation with "Ed" about how to use communication in the interview process, we began our accelerated program. Ed drove 90 miles each way to work with me, to learn how to look at this process from a new perspective. To learn how to speak in results rather than process, to learn how to build bridges with every unhappy parent and board member, to learn that the skills necessary for an effective superintendent are not the same skills necessary to be an effective principal.


The move from principal to superintendent is one of the most challenging "promotions" in all professions. We worked hard at helping Ed learn to identify and then communicate his value in a very different way than he had in past interviews. He is now a superintendent, member of an exclusive club.

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VI. On TV and Live

TV - Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

The Torch is Passed in Ohio Politics - Airs Week of August 10
John Boccieri, State Senator

Zip Basketball - Airs Week of August 31
Coach Keith Dambrot

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

In Person - Come and Join Us - Can we keynote an event for you?

August 8 - Lorain Bar Association JuryTalk (1 CLE)

How to Create and Craft a Credibility-Building, Confidence-Enhancing, Power-Projecting, Result-Driven Presentation
September 18 - ASTD
September 19 - Career Success Institute 2008
September 24 - Cuyahoga Chamber
September 24 - Parma Chamber
October 2 - American Family Women in Business
October 23 - CREW

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VII. Answer

Don Draper in Mad Men, the most nominated TV show in Emmy history.

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