Electric Impulse Communications, Inc. Newsletter

August 2012 Summer Olympics Edition

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. New ASK LESLIE
  3. Mishmash of Value: Summer Olympics
    1. Olympics Snore - Olympics Bore
    2. Michael Phelp's Long Black Line
    3. Don't Believe Your Own Headlines
    4. Challenge of Maintaining
    5. The Tough Keep Going
  4. Live and On TV
  5. Come and Be Apart of Our Community
  6. Natcha's Journal

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint (named after my Dad)

I was recently at a store taking advantage of their 70% sale. I got to the cash register with my 3 treasures in hand. The salesperson remarked that I paid "nothing" for these pieces. The store set the price, they set the sale. Three weeks later I am still ruminating over the comment. If her employer had not paid her that same amount of money that she labeled as "nothing" and said, "it's nothing" you can live without it . . . would she have gone without that paycheck. I think not. My Dad would have written the owner by now.

Lesson Learned:

Whether or not we respect our own money, our own religion, our own anything is up to us. But we need to be mindful of respecting others. Whether it is $5.00, $500 or $5,000 does your communication communicate respect? My Dad would have called them on the carpet. I am just writing about the store at Lander circle to everyone on my newsletter list.


Return to Index

II. New ASK LESLIE on Homepage

Each month we feature a new ASK LESLIE: a short video that will help you be more effective. This month's featured segment answers in 2:21 the ASK LESLIE question, what are the effective ways to end a speech? Visit the homepage of my website to watch the short video.


Return to Index

III. Mishmash of Value:

1. Olympics Snore - Olympics Bore

I am really mad at the Olympics. Well, actually NBC and their coverage of the Olympics. I disagree whole heartedly with NBC brass who decided to show almost everything in prime time rather than LIVE. That might have worked two decades ago before Twitter and live news feeds. Really? You are going to wait 8 hours, until every man, woman, and even my deaf dog knows the results, and then you are going to air them with any degree of drama? Really?

Lesson Learned:

No matter who you are, you cannot afford to be dated. The decision to air in prime time rather than air LIVE was a bad decision. Worse, it was DATED and that word is worse than any 4-letter world. And even worse, because of this decision the Olympics were boring. That is the worse sin of TV and any profession. Are you boring your audiences, prospects, members, patients, or guests?


Return to Index

2. Michael Phelp's Long Black Line

At 27 Michael Phelps is at the end of his career. Ryan Lochte at 27 is arching toward the height of his career. When asked for the 100th time if he was retiring or coming back in 2016, Phelps answered with amazing clarity. He said, I don't see myself staring at the black line when I am 30. He was referring to the painted line on the bottom of the pool.

Lesson Learned:

Swimming is an amazingly solo sport. When I had to swim as the only allowable exercise after back problems, I about bored me to death. I found out I was really boring for 45 minutes a day. Even the water radio was little solace. Phelps could defend and explain his decision in a cliff note, paperback or hardbound version. That one sentence spoke volumes with a succinct quality that made me sit up and take notice. How succinct and clear are you?


Return to Index

3. Don't Believe Your Own Headlines

Jordyn was a no-miss and Gabby was a no-way. That's what the headlines said before the Olympics. Then a funny thing happened on the way to the Olympics. The Olympics! Athletes actually have to compete for their medals. Medals are not awarded for prejudicial pre-publicity. JordynWieber entered the Olympics as the one to watch, the leaderand star of the Fierce Five. Just a year ago the National Coordinator for the team said Gabby Douglas did not have the focus to win . . .anything.

Lesson Learned:

The good and bad news is we still have to compete. We all need to stay laser focused on the goal and not our press clippings. Do you look ahead or stand on past press?


Return to Index

4. Challenge of Maintaining

We got very used to Phelps competing and winning in now three Olympics. If you look back at Beijing and his 8 gold medals, we all pretty much took them in stride. Look at Gabby, The Flying Squirrel. Two gold medals and two flame outs. So hard to maintain the focus, the hunger, the commitment for two weeks let alone for 12 years. Anyone who has ever been to Weight Watchers knows that Maintenance is hard.

Lesson Learned:

Marshall Goldsmith coined the immortal, what got you here won't get you there quote. While you are focused on the "here", are you preparing for the "there".
Do you prepare for having success as much as getting success?


Return to Index

5. The Tough Keep Going

GoingUSA Sprinter Manteo Mitchell broke his leg during his leg of the 4x400 relay. An athlete of that caliber knows their body. So when he heard and felt the snap, he would be more aware of what had happened than a more casual week-end warrior. He made the decision to complete his leg of the relay. To him, it was never much of a choice. Doctors confirmed what he suspected: He had run the last 200 meters with a broken left fibula. "I heard it and I felt it," Mitchell told the AP. "But I figured it's what almost any person would've done in that situation."

Lesson Learned:

Really? Anyone would have run the last "leg" on a broken leg? Then what does that say about the employee who calls off work with a slight sneeze or an itch? Or the person who "doesn't feel like" attending an event or learning a new skill? Sometimes the break may be literal and sometimes figurative; we all have the option of continuing when less than full strength. When Manteo Mitchell met his defining moment he made the decision to complete the race. What do you do when you meet your defining moment?


Return to Index

IV. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

September 14 Canton Chamber Fast Break Breakfast, Next Generation Leadership
September 19 Tallmadge Chamber, Opportunities Have a Shelf Life
October 17 Jackson Belden Chamber, 100 Tips in 100 Days

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

STEM High School Opens in Akron This week on TV
Guests: David James -Superintendent APS, Tracy Buckner, Instructional Leader STEM Middle School, Maryann Wolowiec, STEM Consultant

The Making of a Levy: How and Why a Levy Gets to Ballot
Guests: Kim Redmond-Superintendent Canton Local Schools and John Saros, Executive Director- Summit County Children Services


Channel 23:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand



Return to Index

V. Come and Be A Part of our Community

We are always doing something you can participate in for an hour or a day, in person or by phone. We will even make you a video star at our video sessions.

September 13 at 12:30 - 5 Master Class: So What Do You Do?

September 28 at 8:30 - 5 HorseTalk: Lessons in Leadership

October 18 11:30-1:30 Video and You

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Return to Index

V. The Natcha Journals

Natcha, my 4-legged now 13 month old legal immigrant from Mexico has one huge saving grace. It's not that she is cute. Furrier big eyed puppies have her beat hands down on cuteness. Often I look at her and ask her, how did you get here? I know I saw her in that store in Mexico, how did she get here from there? Then I see her do it. She has an amazing ability to make the person she is with, even for a minute, think she just could not live without them. What a talent! What if we could make our clients, prospects, guests, patients, superiors, team, feel and believe that we just could not go on without them?

Return to Index


"The Electric Impulse" Blog
If you wonder what I think about current events, click here.