Electric Impulse Communications, Inc. Newsletter

December 2012

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader at a time.www.electricimpulse.com

This newsletter includes: Happy and Healthy Holidays and a Magical New Year

  1. Herbie's Helpful Hint
  2. New ASK LESLIE video
  3. Mishmash of Value:
    1. The Word of the Year is "Purposeful"
    2. Verizon Comes Through
    3. Christmas and Cash
    4. How Long Does it Take?
    5. Youngest Gold Medalist
  4. Live and On TV
  5. Come and Be Apart of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint (named after my Dad)

Six years ago I started Herbie's Hints. It was one month after my dad's death and I started the tips as a way to remember the advice he gave me over my lifetime. I did not know how many I would remember. For six years, I have remembered and applied the hints I could mine from memory. Then I gathered them into my second book, Herbie's Hints, now available for purchase online.

Lesson Learned:

My dad could make anything. Years ago I read about a strolling table. A person is in the middle of the table on wheels. Dressed up, the table strolls your event serving food. I dreamed about that table. If my dad was alive, he would have made the table for me. So at the event to honor Herbie's Hints, my strolling table idea came alive. What have you always wanted to do?

Thanks to everyone who attended and sent good wishes.


Return to Index

II. New ASK LESLIE on Homepage

Each month we feature a new ASK LESLIE: a short video that will help you be more effective. This month's featured segment is on my YouTube channel. Isn't it amazing that anyone can have his or her own TV channel?

The ASK LESLIE question that I answer is Why Use a Speech Writer?

Return to Index

III. Mishmash of Value:

1. The Word of the Year is "Purposeful"

We all lived through the 2012 Presidential Election. If there is one thing everyone should be able to agree on is the role communication played. My word for communication during the election, the season, and the year is PURPOSEFUL. So that is what I wrote about in my recent article.

Lesson Learned:

Purposeful is a word I keep using again and again. What I am saying is to make all aspects of your communication meaningful not accidental, subliminal or casual. I outline 6 areas to make purposeful from gestures to tone. When you answer the phone are you purposeful, is the gesture you use purposeful, are your comments purposeful, do you select your words on purpose, the tie on purpose, the kind of microphone on purpose?


Return to Index

2. Verizon Comes Through

Twenty-four months ago, I referred to my then new phone as the Dreadful Droid. When it was time for an upgrade, I was so hesitant I waited two months to let go of my now cherished phone. No longer contractually tied to Verizon, I was a free agent. In speaking to groups, I often say that the term salesperson is overused and wrongly used in most retail. Until I met Russell Peterson at the Montrose location. Since I have written about Verizon when I was unhappy, I thought I would write about them when they got it right.

Lesson Learned:

If you can stand out in the crowded cell phone world, you can still stand out in any profession. Russ knew his product-11 years with Verizon. And who says Gen Y does not stay with one company? He has an engaging personality. He owned objections. He did not get defensive but rather treated objections with humor and listened-listened-listened to the number of times my objection was raised. I went to explore my options and I came out with a new phone, Russ having stayed way past closing. Are you doing all you can to stand out in your crowd?


Return to Index

3. Christmas and Cash

Along with Fa-La-La and Jingle Bells comes the season of shopping. And with shopping comes a multitude of theories on what encourages people to spend money. According to the NY Times, relentless sensory overload can motivate people to spend more money. One theory says the more frenetic the music, (even if "they" say "they" don't like it) the more money "they" spend. Another theory is that people fret far more over the first purchase than subsequent purchases. All kinds of labels are given to shopping: shopping momentum, disrupt-then-reframe, and cognitive closure.

Lesson Learned:

With so many theories about holiday spending, how much time do you spend thinking about why and how your market spends money? Are you willing to make clients, customers, patients, guests, and members uncomfortable in order to help them come to a favorable decision?


Return to Index

4. How Long Does it Take?

I am often asked, "How long does it take to write a speech?" It is a little like asking, "How much does a car cost?" We all know a car can cost from $500 to $500,000. A speech can take a day or a year, a week or a season. It depends on the time you have to commit to write a speech. Another question I hear is, "how far in advance should I begin?" How much time do you have to commit to a speech? More importantly, how important is a speech to you, your career, and your forward movement?

Lesson Learned:

There is no one answer to the questions about time. A speech will take as much time and commitment as you can give. Do you see the good things that can happen when you are visible? If you do embrace standing out, you will make the time. If you don't embrace visibility, you will never have the time. The real question is, do you embrace the value of being in the spotlight?


Return to Index

5. Youngest Gold Medalist

It was an honor to interview Dominique Moceanu, the youngest American to win a Gold Medal. (show airs on Time Warner week of December 24) NE Ohio is lucky that she chose to raise her family here. An amazing young woman who won Gold at the Atlanta Olympics as part of the Magnificent Seven. At 32, she is a wife, mother, author of two books - one a NY Times best seller. Just a couple of years ago she graduated from college at almost the same time she found out she had a sister who was given away at birth. The sister, born without legs, became an aerial gymnast.

Lesson Learned:

Although probably a few inches taller than when she was as the pint-sized gymnast we remember, she is still petite. Adorable, stunning, and small. Yet such a steely resolve packed into what even today can't be much more than 100 pounds. I was amazed and impressed with her focus, her toughness. When she talked about the balance beam, 4 inches wide, being a mental challenge not a physical challenge, I had no doubt. When she talked about being a child prodigy, an Olympic hopeful at 9 years of age, or the first one in her family to break the cycle of abuse, I admired her clarity and conviction. About what do you have a steely resolve?


Return to Index

IV. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

January 7 & 28 - The Fedeli Group
February 19 - Akron YWCA
February 27 - Keynote Medina Chamber
March 6 - Women in Business at KSU

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Title: The Dominique Moceanu Story
Guest: Gold Medalist Dominque Moceanu, the youngest American to win gold


Channel 23:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand



Return to Index

V. Come and Be A Part of our Community

We are planning exciting new events for 2013. We look forward to you being an in-person or virtual presence at a Master Class, teleseminar, video session, HorseTalk, or something new.


Return to Index


"The Electric Impulse" Blog
If you wonder what I think about current events, click here.