Electric Impulse Communications, Inc. Newsletter

December 2013

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter is a Special Collection for the New Year. I am featuring the Top Ten Lessons from international and local events in 2013 for the New Year; along with Herbie's Hint and a December invitation! Be back in early January with our schedule of 2014 events!

Wishing You a Magical Holiday and a Magical New Year!

  1. Herbie's Helpful Hint
  2. Top Ten Communication Lessons from 2013 for the New Year!
    1. Michigan State Coach Dantonio
    2. New Pope Named
    3. Government Shutdown
    4. Dave Adolph on Getting Fired
    5. Pound the Rock
    6. Big Vision – Small Tasks
    7. Bleed for Your Audience
    8. Social Media and the Internet
    9. Mandela
    10. Word of the Year
  3. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

On Sunday December 8 the 1:00 NFL games had amazing endings: Minnesota, Pittsburgh, and the Browns. My Dad always said you never give up. Hats off to the teams that believed both that mantra and in themselves. In my most recent interview with Campy Russell I asked him if as a player he watched the last ten seconds of Game 6 of the NBA Finals differently than us civilians. This was the game that the Heat stormed back with 20 seconds remaining. Campy said it should have been over. I guess no one told that to the Heat. So whatever shape the ball, when you never give up wild things happen. Just ask the Browns.


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II. Top Ten Communication Lessons from 2013 for the New Year!

1. Michigan State Coach Dantonio

Coach Dantonio quoted Mohammed Ali one of the last times he addressed his team before the Ohio State game for the trip to the Rose Bowl when he said, "We're going to find out tomorrow how great we are."

Lesson Learned:

Lesson Learned: The rules of communication are the rules. Have a WOW; a quote always effective even if you are coaching opposite the Buckeyes. It worked, didn't it?


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2. New Pope Named

In March Jorge Mario Bergoglio of Argentina, 76, emerged as the first Latin American to head the Roman Catholic Church.

Lesson Learned:

Regardless of your title you have to connect with your audience for maximum effect. There are few better ways of connecting than washing someone else's feet!


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3. Government Shutdown

The government shutdown lasted 16 days. For some it was noticeable for others not so much. The

Lesson Learned:

First, control the flow of information, know that if you create a vacuum of information the void will be filled by someone and information of some kind. Second, nothing good happens in a void or vacuum of information. Third, show heartfelt compassion for those involved. This one was especially important because while some were not immediately touched others were greatly affected.


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4. Dave Adolph on Getting Fired

Dave Adolph coached 21 years at the college level and 21 years on the NFL level. As an assistant coach he got fired every time the head coach was fired. He said, "every time I got fired, I got a better job".

Lesson Learned:

Resiliency: Isn't that an important lesson to remember for all of us? And he said it in what I have dubbed CoachSpeak, the ability to say anything in ten words or less.


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5. Pound the Rock

I rooted for the San Antonio Spurs in June's NBA Finals. I thought they were an incredible example of 'team". Coach Popovich has a favorite phrase adopted from Jacob Riis stone cutter analogy. "Pound the Rock" Coach Pop says, because even when the rock shows no signs of cracking, you never know under which blow it will finally break.

Lesson Learned:

Perseverance


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6. Big Vision – Small Tasks

I first heard this phrase from Terry Taylor, CEO Wright Tool. Decisions take a mental toughness.

Lesson Learned:

A vision, a vision for your company or your career, starts big. Then you need to break it down into small tasks. And stay the course.


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7. Bleed for Your Audience

This year more than any other year I have said these words to different speakers for different audiences, at different times. But the message has remained the same.

Lesson Learned:

Audiences need to hear and see you bleed in some way in order to connect with you. The more they connect the more you and the audience can move forward together to achieve your agenda.


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8. Social Media and the Internet

Social media is where your voice is heard. If you aren't saying something in that space, someone else will. The information is more current than ever in the history of the world.  The speed at which information is available is different from a few years ago.

Lesson Learned:

The tinkering is never done. Whether it is your website, blog, LinkedIn, newsletters, speaking...you need to stay current, relevant and not dated.


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9. Mandela

I will leave it to the Oprahs and Bill Clintons of the world to say eloquent words about Mandela. From a communication perspective, we learned from this man.

Lesson Learned:

  • "If twenty-seven years in prison have done anything to us, it was to . . . understand how precious words are and how real speech is in its impact on the way people live and die."
  • "Education is the most powerful weapon which you can use to change the world."
  • "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart."


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10. Word of the Year

Oxford Dictionaries Word of the Year for 2013 is 'selfie'. At Mandela's memorial service the selfie of President Obama and two Prime Ministers instantly went viral. Runner ups to selfie as word of the year were twerk (thanks Miley), bedroom tax, Beltway Bandit and although not new the use of POTUS.

Lesson Learned:

Our language is a reflection of our personal Brand. In order for anyone to sound relevant you need to use current words...or at the least know what they mean.


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III. Come and Be a Part of Our Community

Participate in one of our events for an hour or a day, in person or by phone.

Holiday invitation: come and join me for a cup of coffee at my office the week of December 23 or 30th, come with any question or communication challenge and I will be glad to share my thoughts for as long as the cup of coffee lasts!

Join us in 2014 for one of our events.

Picture from video session with caption
Come join us for our first video session of 2014: January 28.

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


If It's Not an Oreo . . .

                  It's Not a Cookie

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