Electric Impulse Communications, Inc. Newsletter

December 2015

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

Communicate with Courage and Confidence in 2016!

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay On Your Cutting Edge
  3. Mishmash of Value:
    1. An Invite Isn't Enough
    2. Asking for Help is a Strength
    3. Are You User Friendly or Unfriendly?
    4. Consequences
    5. Starting is a Game Day Decision
  4. Live and In Person
  5. Lessons from CoachSpeak
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

My Dad used to say that sometimes something had to completely break, before it could be fixed. Think of a problem with your car. You take the car in for service, the car seems fine. You get it home and it makes that noise. Sometimes you just had to wait until it wouldn't start, and then the garage could identify and fix the problem.

Everyone knew the OSU offense had problems. But they were still winning. It wasn't until they "broke" in the loss to Michigan State, that Urban Meyer stepped in to "fix the car." And fix it they did, thanks Ed Warriner and Zeke. Is there something you can fix before it breaks?

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II. Ask Leslie - Stay On Your Cutting Edge

Leslie on Politics is a series of brief videos that comment on all and any aspects of the Primary Season through the Conventions, the Election, until we reach Inauguration Day. Everything and anything will be fair game for a comment, an opinion, and a Purple perspective.

Leslie on Politics will comment on GOP candidates, Democratic candidates, Independent, maybe-candidates, yet-to-announce candidates, and all things Presidential or wanna-be Presidential

Contact me at leslie@electricimpulse.com or at the office at 330-668-6569 for more information or to sign up.

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III. Mishmash of Value

1. An Invite Isn't Enough

Six days a week I stop for coffee at a local SUNOCO. 79 cents a cup, you just can't beat the price. However most of the time their gas is more expensive than in Montrose. So I get my cup of coffee only. The last few years I have noticed an invite to their Christmas party but paid no attention. It's not like I am a great customer or that I think they mean ME for the invite.

Lesson Learned:

The owner is a really nice guy. One day as I was getting my coffee he ran over to tell me about his holiday party and invite me. I realized how many years I have seen that invitation. Of course I'll be there, at a gas station, on a Sunday in December, eating Greek food. Because he asked. It took a 30 second personal invitation to transform the generic invite to a personal one. Do you extend the personal invite?


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2. Asking for Help is a Strength

A call came with the magic words, "I have a referral for you." Aren't those magic words to most people in business? The caller continued to tell me about a speaker he had just heard that certainly could use my help. Music to my ears, right? Then he went on to give me the person's name. Imagine my surprise to hear it was a current client. A client who had never told me he was speaking at this event.

Lesson Learned:

I barely made it to his next appointment to ask WHY? WHY not use a source that you are currently working with on other issues? The answer was a surprise and was not a surprise, once you know human nature. The client said, "I wanted to see if I could do it on my own." Do you say that about your car maintenance, you're complicated IRS issues, or your workout? In the coaching class I took from Jim Tressel, one lesson learned from one of the guest coaches was, asking for help is a sign of strength. Do you ask for help?


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3. Are You User Friendly or Unfriendly?

I called the two area lighting stores and specifically asked, "Can someone come to my house?" One told me NO. The other said someone would call me, and I am still waiting two months later for that call. I finally get to lighting store #1. I tell the salesman my lighting challenges and he offers to come to the house. Imagine my surprise because I called and specifically asked, "Can someone come to my house?" and was told NO.

Lesson Learned:

I can't make this stuff up. THINK of all that we do to develop a relationship with our prospects, customers, clients, patients and guests. Think of how much more opportunity there is for lighting once an expert is in your home. If you ask for someone you are told NO. If somehow you get to the store and confess your lighting weaknesses, someone will come. This is a non-friendly policy. Are you user friendly and consistent in your business strategy?


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4. Consequences

Words seem to go in cycles around my office. The word that is in cycle currently is the word consequences. It may be an accomplished person with years of experience and success, or a younger person with less years and success under their belt. The process appears to be the same; there have not been consequences for negative behavior.

Lesson Learned:

Rarely does a person just start acting badly overnight. It is a process. At each step along the way, there are not consequences. Sometimes there are not consequences because the person is the owner or boss. Other times there are not consequences because their behavior is excused like the eccentric aunt. When there are not consequences the behavior does not stay the same. It gets worse. In your business or life, are their consequences for negative or ineffective behavior?


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5. Starting is a Game Day Decision

In doing the research for my last teleseminar, I was reminded of an interesting lesson. In the sports world, starting is a game day decision not a season long decision. That means that starting is temporary not permanent. I believe the lessons of coaching apply to all of us in all professions.

Lesson Learned:

When we get a raise or a promotion, we tend to think it is forever. It is not. When we land that career changing client, we tend to think it is forever, it is not. Conversely, if we get passed over or lose a client it is not forever. It is a different mindset to look at all situations as temporary. Just ask a president who was impeached or a senator who lost an election after six re-elections. Is your mindset game day or season long?


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IV. Live and In Person

Live: Come and Join Us Can we keynote an event for you?

I'm speaking for the following groups and professions in the next month. I would love to speak to one of your groups!

Forum 360 with Leslie as Moderator

Upcoming Show: Campy Russell and the Cavs

Guests: Campy Russell, Cavalier Legend

Shows on December 20 & 21

Each Forum 360 will be seen on PBS Fusion Channels 45 & 49. If you have Time Warner, the channel is 993. Forum 360 will be seen on Mondays at 8 pm and Saturdays at 5:30 pm.

WONE FM 97.5 Sunday 6:00 am. For online streaming go to http://wone.net/ and click Listen Live.

WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am. For online streaming go to http://akronnewsnow.com/ and click Listen Live.

**Past shows can be seen my Website.**


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V. Lessons from CoachSpeak

After the ugly and heartbreaking loss to Michigan State, OSU running back Ezekiel Elliott spoke out against the play calling of the game. The next day Head Coach Urban Meyer had his back when asked about the comments in a news conference. If Meyer was upset or mad, he certainly didn't share it outside of the locker room. To the world, he had the back of his star player. A week later after the Michigan win, Zeke was the first player Urban Meyer hugged.

Do you publicly have the backs of your team members?

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VI. Come and Be a Part of Our Community

In 2016 we will host 16 events! We are adding an additional Video and You session to our year of events. Come and participate in one of our experiences: some are an hour and some are all day. All of them will help you look at things upside down so you can turn your value right side up!

The first TWO events of 2016 are January 19 Video and You Luncheon and February 11 Boot Camp.

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com

Ask me about my 10 in 10! In 2016 we wipe the slate clean and start a new list topped out at 10.


At Electric Impulse We Look at Things Upside Down. . .

To Turn Your Value Right Side Up!

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