Electric Impulse Communications, Inc. Newsletter

February 2015

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay On Your Cutting Edge
  3. Mishmash of Value:
    1. Camp NEXT
    2. Brian Williams and You
    3. What a Camel Has to do With You
    4. What You Have in Common with Katy Perry
    5. Chef the Movie and the Grammy Awards
  4. Live and In Person
  5. Lessons from CoachSpeak
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

This one is not for the faint of heart. My dad had a DNR-do not resuscitate. That seems pretty clear until they ask you in emergency as they are trying to save your father's life, if you want to honor the DNR. And then it is not so clear. We believed that what he meant was that he did not want to live impaired. But what if he had to be impaired for a short period of time, would he still mean DNR? Like Bobbi Kristina Brown my dad was put into a medically induced coma with every intention that he would come out of it. Clarity was not as simple as an Oreo cookie.


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II. Ask Leslie - Stay On Your Cutting Edge

Although the figure of one billion viewers is not true, the Oscars affect you more than you may think. The most creative people on earth struggle on this night to be memorable, concise and entertaining. If they struggle, what lessons can we mere mortals learn in order to stand out when the spotlight is on us?

This teleseminar is held just days after the Oscars and at the end of the Golden Globes- Oscar season so it is relevant, current and applicable to your life. Each teleseminar is 50 minutes; you can call in on any phone.

To RSVP for This Year's Oscars: 9 Lessons You Can Apply to Your Life, email Leslie@electricimpulse.com or call the office at 330.668.6569. The cost is only $29 and you will receive a download of the call to listen again and again!

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III. Mishmash of Value

1. Camp NEXT

Going to camp is no longer just for kids. So with the idea of "camp for adults" we developed a new event for our NEXT generation of leaders. What if you knew at 25, 30 or 35 what you know now? Can you imagine the boost you and your career would have if you were a 20 or 30 year old person with the expertise of someone twice your age? A camp, an intensive dive into topics otherwise hard to find, is just a two day commitment.

Lesson Learned:

The one-on-one coaching process may not be the best option for a college student here over the summer or a young professional trying to find that balance in work-life. A camp, an intensive dive into topics otherwise hard to find, is just a two day commitment. There is a convenience in a two day program rather than the endurance required in a longer commitment. Who do you know in the NEXT generation of leaders who is ready to soar?


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2. Brian Williams and You

Williams announced that he would be taking a temporary leave from NBC Nightly News. The leave came the week that he admitted he was never aboard a helicopter that was struck by rocket-propelled grenade fire and forced down in Iraq in 2003, as he had previously claimed. After recanting his story, NBC announced it was investigating reporting of his 2003 trip to Iraq as well as 2005's Hurricane Katrina (he reported on bodies floating in streets near the French Quarter).

Lesson Learned:

At HorseTalk: Lessons in Leadership there is a consequence for breaking one of the few rules of the day. The consequence is standing on one foot which some people equal to 20 lashes and others laugh at. The point is to understand that there are always consequences for breaking rules. According to urban legend, Tom Brokaw led the cavalry that was up in arms about William's fabrication. In your profession or company, are there consequences for breaking the rules?


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3. What a Camel has to do With You

Jordan, an Arab country that is America's friend, has a dilemma. Unlike other Arab countries they see "their tribes as the nerves of the state." Jordan's monarchs have mostly opted for more moderate means of dealing with internal dissent. One of these ways is the Desert Forces, police who work and often live with their camels. Multi day camel patrols originated when the desert had no roads and no phone coverage.

Lesson Learned:

Each camel has a name as well as official government numbers branded on their neck. Technology has largely made the camels unnecessary. Yet the force of tradition keeps them there. The deputy chief of the desert station said, "They are the heritage passed down from our grandparents" and we love them." In your professional life what is apart of your heritage and what is unnecessary or irrelevant?


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4. What You Have in Common with Katy Perry

You may think you have little in common with "I Kissed a Girl" Katy Perry. Think again. There is something you should have in common with Super Bowl Katy. You probably saw her performance at half time of the Super Bowl. There was Katy, Lenny Kravitz, Katy riding a mechanical lion, dancing with life size dolphins, rapping with Missy Elliot and being beamed up to the top of the University of Phoenix Stadium.

Lesson Learned:

Katy-as if we are on a first name basis-said that she had practiced her routine 40 times by the time she did it live in front of 114 million viewers, the largest audience in history. Think about 40 times. If you are speaking or whatever you are doing, there is no substitute for practice. You know that saying that preparation and practice equals luck. Your practice may be 4 times or 14. Can you make 40 times your role model?


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5. The Reason to Collaborate

What can a movie about a chef, a food truck and the Grammy's have in common? The 2014 movie -which is really good thank you Netflix-centers around a roughly 10 year old son who is great at Twitter, Vines and all social media. His father the eccentric chef is equally ignorant of social media. The son uses mostly Twitter to create crowds and a sensation for their food truck El Jefe. From the time LL Cool J started his duties as Grammy host, he asked audience members to go to Twitter.

Lesson Learned:

I know CHEF was a movie, but if you saw it you would go out and hire a 10 year old to do your social media. As I commented ad nauseum, from the time Budweiser introduced the new puppy commercial on the Wednesday before the Super Bowl until the Super Bowl, the commercial was seen by 20 million viewers. Everyone is trying to figure out how to leverage social media for business. Are you?


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IV. Live and In Person

Live: Come and Join Us Can we keynote an event for you?

I'm speaking for the following groups and professions in the next month. I would love to speak to one of your groups!

February 18 - North Royalton Chamber
7 Absurdly Simple Ways to Communicate Your Value
April 16 - Brecksville & Broadview Hts. Chamber
July 8 - KNOW on the GO

Forum 360 with Leslie as Moderator

Upcoming Shows:

Upcoming Show: Do You Have Cyber Security or Cyber Insecurity?
Guest: Mickey McMillan, VP and CIO of The A. Schulman Co. and Anthony Esposity, Director of HR of The Will-Burt Company

Starting March 2 on PBS Fusion Channels 45/49 Forum 360 will be seen on Mondays at 8 pm and Saturdays at 5:30 pm.

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am

For online streaming go to http://akronnewsnow.com/ and click Listen Live.

**Past shows can be seen my Website.**


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V. Lessons from CoachSpeak

It was a wonderful opportunity to interview Ed Warinner, now co-offensive coordinator of The National Champion Ohio State Buckeye football team. Three decades ago I knew him at The University of Akron and then lost touch with him. Off the record I asked him if this is what he saw for himself back then. Before I could finish the question he laughed and started to answer it. No, he said, not in his wildest dreams. He just wanted to get a teaching job at a high school and become an assistant coach. Now he has coached at Notre Dame, Kansas and OSU to name a few. There will be a head coaching position sometime in his future if he wants it. What struck me from Tressel's coaching class on VISUALIZATION is that sometimes you can visualize the future and sometimes it just happens.

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VI. Come and Be a Part of Our Community

Come to the first Video Session of 2015. Our first video session is the only lunch time session of the year. Tuesday March 10 from 11:30am - 1:30pm

Video and You is a unique opportunity. Where else do you not only get to see yourself, but get to see yourself improve literally right before your eyes?

  • The value of seeing yourself the way others see you
  • The value of immediate correction and improvement
  • Ability to learn by both doing and observing
  • Expertise of professionals: instruction from professional communication expert and the use of a professional videographer

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Innovate in Increments . . . Every Step Counts

       Know What You Need For Success in 2015!

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