Electric Impulse Communications, Inc. Newsletter

February 2005

  1. Finding Your Competitive Edge In Israel
  2. Mishmash of Value:          
  3. Live and On TV

I. Finding Your Competitive Edge In Israel

As you read this newsletter I am in Israel as a member of an Interfaith Mission. I wanted to share with you three past lessons I have learned in Israel about protecting and communicating your value. I have no doubt I will learn new lessons this week that I will share with you in the future.

1. Stop and celebrate small victories
Whether or not Israel is at war, and they have been for much of their history, the country and the citizens take time out to celebrate each Sabbath.  It would probably be easy to say that there was not time to celebrate and observe the Sabbath, when you are fighting for your life.  But they do. What can we learn from this example? If it is true that you are your most valuable product, you have to protect you. And you can do that more effectively by mentally and physically and psychologically celebrating even the smallest victories. Did you ask a question at a time that you normally would have talked your way through your definng moment? That is reason for celebration!
Did you say your concept in the time it would take to walk across a small room? That is reason for celebration!
Did a client accept two of three options of your proposal? That is reason for celebration!
Take time to celebrate small victories!

2. Perception is EVERYTHING
Israel is in the news so often that  you would think it is a huge country.
The size of New Jersey, it is as narrow as the Brooklyn Bridge at its narrowest point! But we tend to think of it as a large country because it gets so much media coverage. We could benefit by remembering that it’s not what we think, or even what is. PERCEPTION IS EVERYTHING.


Return to Index

II. Mishmash of Value:

Did you watch the Golden Globe Awards? William Shatner won for his role as Denny Crain on Boston Legal. On most Sunday night shows, his character says TWO WORDS, Denny Crain. That’s it. Actors may complain that they don’t have enough lines, and we may think we do not have enough time with a prospect or a client.  Or perhaps that they did not spend enough time considering our proposal. The fact is that Shatner made so much out of his two words that he beat out four other contenders. And it wouldn’t hurt to remember that The Gettysburg Address was only 272 words!

Are you making the most out of every opportunity you have to communicate your competitive edge?


Return to Index



III. Live and On TV

A. HBA University: Stand Out Internet Success
 February 24, 2005
8:30-11:45  Homebuilder's at 799 White Pond Dr.

B. Staples-Chapel Hill  

The World’s Best Kept Marketing Secret: 10 steps toward entrepreneurial wealth.
Most people don't have a clue where to start…now you will!
March 29  6 pm to 7 pm

C. Cable TV Time/Warner Civic Forum of the Air
Hi Tech Hits Ohio
Week of Monday January 31 – February 6

Airs: Sunday 6:00pm & 9:00am  
Other days 6pm/ Channel 23
WONE FM 97.5 Air Time:          Sunday 6:00 am                     
WAKR AM 1590 Air Time:        Sunday 8:30 am         
Mike Rojas, CEO Ayalogic
AJ Hyland, CEO Hyland Software/On-Base
Mark Thimming, CEO White Hat Ventures LLC

Look for Upcoming Civic Forums:

Israel First Hand
Invisible Industries

Return to Index