Electric Impulse Communications, Inc. Newsletter

February 2007

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Barbaro Taught Us
    2. The State of The State of the Union
    3. Governor Strickland Speaks
    4. The Illusionist-do you give away your secrets?
    5. Brangelina’s Silence Speaks Volumes
  4. Case Study:
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

My dad had hearing in only one ear. He would have really appreciated this hint:

Remember, some in your audience may have difficulty hearing or just not be listening. Help them.


Return to Index

II. Who Said It?

"You didn’t tell me.” I told you. “You didn’t persuade me." (answer at end of newsletter)


Return to Index

III. Mishmash of Value:

1. Barbaro Taught Us

Barbaro’s Kentucky Derby win caught the attention of the racing world. His struggle to stay alive caught the attention of America. He lost his struggle on January 29. His brief life jettisoned across our hearts and minds. (My business was named after a horse: a big, white, Arabian who suffered the same life ending leg injury).

Lesson Learned:

Lesson Learned:

Lesson Learned:


Return to Index

2. State of the Union

The morning after the State of the Union, the AOL News headline read: Bush Sells His Plan. He started with a quote. I thought the strongest part of speech was the selection of the three Americans as examples of everyday heroes. Audience members were as interesting to observe as was the president. Democrats were warned by their new house leader: be polite and interested.

Lesson Learned:


Return to Index

3. Governor Strickland Speaks

Newly installed Governor Strickland spoke to the Akron Roundtable. A gathering of 500 people who could take his message to thousands more. If boredom was a crime he would be under investigation. If lack of vision was a crime . . .
He had the opportunity to craft a message for the future, to take the audience to an Ohio of 2010. He did not. He communicated the doom of present statistics, and stopped. Where was the leader envisioning an enlightened future?
Audience members left with a negative message to carry home and to work.

Lesson Learned:


Return to Index

4. The Illusionist-Do You Give Away Your Secrets?

Early in the movie, the police chief asks the Illusionist how he did a specific magic trick. The Illusionist answered by giving him a different, smaller secret to how a “trick” is conducted. The police chief remained an ally even in the face of political disfavor

Lesson Learned:


Return to Index

5. Brangelina’s Silence Speaks Volumes

At the Golden Globes, Angelina Jolie and Brad Pitt walked down the red carpet. He was nominated for a Best Actor award. Angelina was very quiet throughout the evening drawing little attention to herself, excluding a few terse words she used to answer a reporter. Observers drew two contradictory conclusions. One, all was not perfect in paradise. Two, she was trying to deflect the attention and keep the spotlight on her nominated partner.

Lesson Learned:


Return to Index

IV. Case Study:

Situation:

Members of sales team designed a sales presentation. Presentation centered around cost and availability.

Response:

I observed the sales presentation. Salespeople got in the way of their own message. They developed a relationship with their PowerPoint rather than the audience members: the client.

Lesson Learned:

Act like a peer rather than a vendor. Identify and highlight what is important to the buyer, not the salesperson. Sales presentations don’t have to be boring or painful. You know all you have to know, just organize and deliver it around the “results” of your product or service rather than “how” you will do it.

Return to Index

V. Live and On TV

1. TV Time/Warner Civic Forum of the Air

Channel 23 Leslie Ungar host for these shows
Airs: Sunday at 9 am, and Local on Demand
WONE Sunday 6 am WAKR Sunday 8:30 am
Watch weekly listings and Local on Demand

Why Mock Trials?
Guests: Amy Merrill and Mitch Ehrenberg

Israeli HiTech Comes to Ohio
Ilene Shapiro and Howard Gudell

A Conversation about Prostate Cancer
Guests: Jodi and Trip Morris

Heart to Heart in the Workplace
Guests: Nicholas T. George and Larry Vuilleman

2. Live-Please come and say hello if you are in the neighborhood

The Commerce Club, February 7, 7:30 am
Webinar, February 14, 11:00 Human Helicopters
Fairview Park Rotary, February 27, noon

3. "The Electric Impulse" Blog is just the place you're looking for!


Instead of waiting until the next newsletter, you can access my
blog at anytime to hear and contribute to real time events. We update
it frequently and would love to have you participate in these online
discussions. Follow either the link below to access it directly or
access my blog at anytime. http://electricimpulse.wordpress.com


Return to Index

VI. Answer

Forrest Whitaker as Idi Amin in The Last King of Scotland.
Whose responsibility is it to be convincing, the speaker or the audience?.


Return to Index