Electric Impulse Communications, Inc. Newsletter

February 2008

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Finding Your Own Voice
    2. Remember this Titan
    3. Say it Again-Be You
    4. Red Cross - Fire 101
    5. Shoes Communicate Too
  4. Live and On TV
  5. Answer

I. Herbie's Helpful Hint (named after my Dad)

My Dad used to have a favorite saying that was especially appropriate to my horse showing days: Don't peak too soon. Meaning don't do your best on Tuesday in the barn at home, give your best performance on the weekend, be good enough in May to win, but be sensational at Fall Nationals.

Lesson Learned:

The Presidential Primaries are of interest for what we can learn that applies to our everyday life. Which candidates peaked too soon (Rudy), which one will peak at their convention?


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II. Who Said It?

"Speaking from the heart, to the heart, directly, not too complicated, relatively brief sentences, words that are clear to everyone summarizes the fine art of political rhetoric." (Answer at end of newsletter)

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III. Mishmash of Value:

1. Finding Your Own Voice

In new Hampshire Hilary Clinton said, "I listened to you and in the process I found my own voice." There are two responses to this affirmation. One, you can say its just political rhetoric, which by the way, gives the word rhetoric a very bad wrap. The other response is to apply her comment to your own speaking and the speaking around you.

Lesson Learned:

Give your audience the gift of you: the real, authentic you. That 's the best gift you can give your audience.


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2. Remember this Titan

The ad caught my attention, come see the coach that Denzel Washington modeled in the movie Remember the Titans. Come hear the real behind the scenes story, the ad claimed. Sunday rolled around at 100 degrees below zero, or so it felt. Coach Boone came out and talked for 60 minutes with almost no mention of the movie or the story behind it. Finally the Q & A time arrived. Every question was about the movie and every answer was 15 minutes long.

Lesson Learned:

This segment was what had been advertised, promised, and finally delivered. Make sure that you give your audience what you promised to give them, don't make them wait.


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3. I'll Say it Again-Be You

With the writer's strike, the SAG awards Sunday night were the first and maybe last of the season. Javier Bardem, accepting best supporting actor, gave a great, heartfelt acceptance speech when he ended," thank you to the Coen brothers for not letting me suck". Josh Brolin, "back off Woody, this is my fricking moment". Tina Fey said, "Thank you for considering me an actor at all".

Lesson Learned:

Be you. No one needs to hear one more generic comment or speech. Take a risk and let the audience see you . . . in a well-written and delivered way.


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4. Red Cross - Fire 101

The Red Cross of Summit County published an interesting statistic. In Summit County the #1 cause of house fires is leaving food on a stove unattended. It's not kids playing with matches that is the #1 cause.

Lesson Learned:

What belief might you be operating under that just isn't true?


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5. Shoes Communicate Too

Our shoes, like the rest of us, tell part of our story. Want to have a fun "study break"? Go to http://www.stevemadden.com, click on create your own. See how technology allows each prospect to create his or her own shoe design. Think you want a leopard upper with red patent trim? One click and you can see what it looks like from your imagination to the screen.

Lesson Learned:

If shoes can be customized for every person, how can your business be customized for every client? This site has virtually no competition on the web in its price range. How can you re-invent yourself so you have virtually no competition?


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IV. Live and On TV

Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

Week of February 3
Greater Cleveland Sports Commission
David Gilbert, President and CEO

Week of February 17
How to Read Presidential Primary Results
Professor David Cohen, Bliss Institute

The Justice League of Ohio
Catherine Lee Harper, The Honorable Randi LeHoty

Go Red for Women
Dr. Deb Plate and Suzy Hughes

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23 in former Adelphia areas Channel 15
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

Live

February 6, 2008
Portage Career Center

How to Create Presence

February 19, 2008
AMA

The Rules of Professional Presence

February 21, 2008
Precision Printing

The Rules of Professional Presence

February 25, 2008
Cleveland HBA - Remodelers

9 Ways to Catapult Sales

March 4, 2008
Lake County Journal

Leap Ahead in 2008 with Great Marketing


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VI. Answer

Theodore Sorenson, speechwriter for JFK.


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