Electric Impulse Communications, Inc. Newsletter

February 2009

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. I Said It!
  3. Mishmash of Value:
    1. Missy the Wonder Dog
    2. Obama and his Prime Time Baptism
    3. Springsteen and the 31st Try
    4. Thinking "Out of the Coffin"
    5. Purple - Love It Love it Not
  4. Case Study: The Animal Rescue Site
  5. Live and On TV

Look in your email in-box on February 23 for my annual Oscar review

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint (named after my Dad)

As some of you know by now, my Dad had several sayings he would repeat with the consistency of a yoga mantra. One sentence stands out above the others. My Dad was a huge Ohio State fan, having been a water boy for the team before WWII. He always said, a true champion never gives up; a true champion comes from behind. I don't think he would have had a favorite in the Super Bowl, he actually preferred college ball. But he would have loved the resiliency of the Steelers, the Cardinals. and Santonio Holmes (from drug dealer to MVP).

Lesson Learned:

Do we give up too easily? As a country, as a company, as an individual . . . do we give up or do we stay the course?


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II. I Said It!

I wrote a special edition newsletter on tips to watch the Inauguration. In the newsletter I directed readers to go to my blog after the Inauguration to read my comments on the speech. Many of you have heard me say that we teach people what to expect from us, and I've taught readers to expect my comments in their inbox rather than going to my blog. So sorry for changing standard operating procedure! Comments are still on my blog http://electricimpulse.wordpress.com

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III. Mishmash of Value:

1. Missy the Wonder Dog

Many of you have asked about Missy and I thank you for your interest. Your concern prompted me to write my most recent article for Affluent, which can be viewed at Missy the Wonder Dog For pictures of Missy on her water treadmill therapy Click Here. Here is one excerpt from this amazing journey.

Lesson Learned:

Assume the best. If I could speak for Missy, I think she always assumed the best. The day after surgery she tried to walk. Even when she couldn't walk unassisted, she just kept assuming she could. Surgery has been followed by hydrotherapy. Every additional two minutes she spends on the water treadmill I embrace like the first landing on the moon. When people roll their eyes at this tale, I roll my eyes at their lack of faith. From the beginning I assumed that if I gave her every advantage, the best would happen. What do you assume?


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2. Obama and his Prime Time Baptism

President Obama took his stimulus package to the American public in his first prime time press conference. What is usually held during the day on C-Span was held in prime time to give the president a national pulpit. Every major broadcast and cable outlet carried his opening remarks and the news conference, as he acted as Salesman-in-Chief: selling: the American public, Congress, Republicans, and his own party.

Lesson Learned:

Obama broke one rule of communication while demonstrating mastery of another. While my rule for answering questions is to answer in the time it takes to walk across a room, this president believes some questions and some topics can't be reduced to a small room. You can break the rules, as long s you are willing to live with the consequences. It is a challenge to answer fully yet concisely, even for a president. Clarity is another rule and a value. He talked with such clarity that at times the directness stung. I would not want to be on the other end of his sword of clarity. How concise are you, how direct are you, do you see yourself as selling?


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3. Springsteen and the 31st Try

Pre game festivities started with Faith Hill, then moved to the crew from the U.S. Airways then to Jennifer Hudson. Her gospel themed rendition of the National Anthem nailed it, in her first public appearance since the death of her mother, sister, and nephew. The half time show featured Bruce Springsteen and his E Street Band who had turned down the opportunity to perform at the Super Bowl...not once, not twice, but 30 times.

Lesson Learned:

Approximately 1,000,000,000 people watch the Super Bowl, many for non-football reasons. Are you covering all the bases in the selling of your product, service, or idea? How persistent are you? Do you keep trying after 3 rejections, 10 rejections, and 20 rejections?


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4. Thinking "Out of the Coffin"

In the Middle Ages a small town had a problem. They had accidentally buried a person who was not dead. A town meeting was convened and two solutions were considered. Option A was to put food, water, and a rope with a bell at the top, in each grave in case they had misdiagnosed the death. Option B was to attach a stake to the inside of the coffin, to cause certain death when the cover was closed.

Lesson Learned:

Both options certainly exhibit a "thinking out of the coffin" mentality. Look at the extreme difference in each course of action. Do you think "out of the coffin"? Are you covering all options?


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5. Purple - Love It Love it Not

Obviously, I love purple. I do understand if the world does not love purple. And since I write and talk about the value of verbal gold, or feedback, I must walk the walk. So when one reader commented to me that the purple in my newsletter was annoying, I listened. If one-person comments, how many people does that brave soul represent?

Lesson Learned:

In my pre-Inauguration newsletter and this newsletter I have greatly reduced the amount of purple. What do you think? Are you listening to your verbal gold?


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IV. Case Study: A Real Life Situation

Situation:The Animal Rescue Site is having trouble getting enough people to click on it daily to meet their quota of getting free food donated every day to abused and neglected animals.

Process: : It takes 20 seconds to go to their site and click on the purple box 'Fund Food for Animals' for free. This doesn't cost you a thing. You can do it everyday, a good deed, a random act of kindness, in Hebrew a "mitzvah".

Result: Their corporate sponsors/advertisers use the number of daily visits to donate food to abandoned/neglected animals in exchange for advertising. Here's the web site! www.theanimalrescuesite.com

V. On TV and Live

TV--Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

Returning to Civilian Life

Guests: Aaron Cohen and Nicholas Davidson



Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties:

Channel 23 - Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30



In Person - Come and Join Us Can we keynote an event for you?


February 20 The Job Center

March 11 YWCA -- Develop the Diva Within

March 20 Garfield Chamber of Commerce

April 14 Association of Fundraising Professionals

August 8 N. Canton Chamber of Commerce


Happy Hour Club 5:00-6:30 Open invitation-seating limited RSVP necessary

February 19 - exceeding capacity

March 19 -Gen-X/Gen-Y

April 23 - The Job Search

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