Electric Impulse Communications, Inc. Newsletter

February 2010

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value:
    1. Everyone is Doing It
    2. Diva-Is it a Positive or Negative?
    3. Undercover Boss
    4. The Super Bowl-I Could Have Told You
    5. The Cavs and Their Lost Starters
  4. Live and On TV
  5. Case Study:
  6. Answer

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I. Herbie's Helpful Hint (named after my Dad)

My Dad always, always had a razor blade in his pocket. You know how it came in a little holder and you could easily slide it open and closed to expose or protect the blade. I used to think it was kind of nerd-y, like using a pocket protector. Yet, the times I would ask my Dad to cut something for me, or to borrow the blade, were COUNTLESS.

Lesson Learned:

My Dad knew what he needed to be prepared. Even if his daughter thought it was nerdy. I keep one of his old blades in my desk drawer. I can't tell you how many times I use it. Do you know what you need to be prepared and effective, regardless of how others see it or you?


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II. Who Said It?

"Until one has loved an animal a part of one's soul remains unawakened."

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III. Mishmash of Value:

1. Everyone is Doing It

I have heard several speakers in person in the New Year. There is a glibness that is passing as today's civil. It seems at times that everyone is doing it, as though it is a badge of being current. Be sarcastic, irreverent, cynical at anyone's expense, and that is supposed to be OK. For the record, Webster's defines Glib as fluent in a superficial or insincere way. Not to disagree with the dictionary, BUT, glib in our everyday world is so much worse than just insincere.

Lesson Learned:

Serious topics and people deserve more than an insincere response. In fact, doesn't e everyone and every topic deserve more than an insincere or superficial response? Can we all be less superficial and more sincere, even just alittle? Could we all benefit by being sincere?


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2. Diva-Is it a Positive or Negative?

The word Diva is an interesting word. Is it a positive or negative? A compliment or an insult? It depends who you ask. Throughout history the word has been important to the Italian language in describing the first women of opera. Yet there was no word of equal power that is used to describe men. (Divo is a recent word) There are many definitions, but the one I like best is, "while irritating, a person you could not live without".

Lesson Learned:

One insight is about the power of words. Until Goodyear named one of their tires Fuel Max, it did not sell well. It is now the best selling tire in their history. Another insight is in perception. And perception is everything. If we think Diva is good, it is good. If we think a Diva is negative, it is. The most interesting insight is about being Indispensable. Are you a person your clients can't live without?


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3. Undercover Boss

Undercover Boss is a new unreal reality TV show that premiered after the Super Bowl. The premise has viewers watch as the CEOs of large companies go undercover as low-level employees in their own company. Shouldn't all CEOs be forced to do the really bad jobs at their companies so they understand how their decisions and cost-cutting maneuvers affect real human beings?

Lesson Learned:

Yes, it is a grown up fairy tale. Doesn't every employee in every company in every city in America want their boss to try their own job for a day? What if a boss did try a low level task once a day or once a week. What would you learn about your own company that you could not learn any other way?


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4. The Super Bowl-I Could Have Told You

I am not a betting person. I don't know how to place a bet on a sports event. But I could have told anyone who cared to listen, that New Orleans was going to win the Super Bowl. They simply wanted it more. Manning just didn't look like he was driven. In the Rose Bowl, OSU's Terrelle Pryor looked like he could not be denied.

Lesson Learned:

Whether you are vying for a position, a promotion, or the perfect client. You don't get any of them because you are qualified. There are many others that are qualified. An intangible difference is who wants it more. At the end of the first half, the Saints failed from the goal line. They could not score with just inches to go. Another team's air would have been sucked right out of them. Not the Saints, they wanted it for a city, a state, a region, and the team. What is your motivation?


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5. The Cavs and Their Lost Starters

Cleveland sports teams seem to have bad luck: injuries, bad calls, trades. In the last month the Cavaliers lost two key players, Mo Williams and Delonte West. Yet they keep playing competitively and more competitively, and they keep winning.

Lesson Learned:

We have to keep moving forward, even though. Even though we lose a key player, even though a setback, a challenge, a downturn. What are you doing to move forward, even though?


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IV. Case Study: Boy Scout Motto-Be Prepared

What happened: I talked with a client about taking advantage of our video tape services. Client chose to put it off to some undisclosed time "down the road". In a private videotape session, our professional will videotape you, we play it back, I make suggestions, and we replicate the process again and again. You will be amazed at how much progress can be made in a couple of hours of one-on-one intense time.

Results: Client called from out of town with the opportunity to introduce a speaker in front of 500 people. Client said NOW he wished he had taken advantage of a videotape session. In a perfect world, you prepare before the opportunity presents itself. Then you will be amazed at how many opportunities do present themselves.

V. On TV and Live

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Week of February 23 - Stop the Hate Essay Contest/Maltz Museum


Past shows can be seen on Local on Demand


Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties:

Channel 23 - Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30


In Person - Come and Join Us Can we keynote an event for you?


February 17 ZONTA- "The Rules of Communication are Clear and Finite"

April 20 Rotary Club of Akron- "Find Your Inner Brilliance:7 Steps to Develop into a 21st Century Leader"

HorseTalk: May 20 Lessons in Leadership click here for info

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VI. Answer

Anatole France


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