Electric Impulse Communications, Inc. Newsletter

February 2011

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value:
    1. #1 Challenge: Manage Up
    2. Brett Favre Forgot How to Text
    3. The Black Eyed Peas Black Eyes
    4. Hide a 2000-Pound Clydesdale
    5. What a Steeler Drives to Practice
  4. Live and On TV
  5. Case Study:
  6. Answer

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I. Herbie's Helpful Hint (named after my Dad)

At my Dad's funeral, I explained my parents in this way. My Mom is a force of nature; my Dad was patient and methodical in his ability to see the big picture and to see "justice done." He believed in Karma, long before the word ever made it to Ohio.

Lesson Learned:

In an interview Super Bowl week, Dallas Quarterback Tony Romo gave a stunning prediction: he said Ben Roethlisberger would not win the Super Bowl because he had bad Karma. Review the time line: Big Ben got in trouble in Spring. He was sentenced to games suspension in Summer. The sentence was carried out in early Fall. Karma hit the first Sunday in February. Do you have the patience to see the big picture?


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II. Who Said It?

"How long have you been a black quarterback?"

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III. Mishmash of Value:

1. #1 Challenge; Manage Up

We often think of managing employees as the #1 challenge in the workplace. Not so I have found. The #1 challenge is Managing Up: Managing your Boss. How do you get face time, how do you get regularly scheduled time with an elusive Boss, how do you ask for guidelines without being micro-managed?

Lesson Learned:

Rather than waiting to be remembered, step up and ask for scheduled meetings. Then create the agenda and be pro-active in following your own agenda. He/she who controls the agenda controls the meeting. The beauty in the strategy is that it is one less chore for your Boss. Communicate the benefit to your Boss to meet with you. Then strategize where you will sit. To read more, click here.


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2. Brett Favre Forgot How to Text

Among Brett's well-known talents is his eye-hand coordination; he appears to be very capable at text messaging. He even knows how to send pictures via text. Yet when he had the opportunity to "take the high road," be the "bigger man," during the play-offs and after the Super Bowl, his fingers fell silent.

Lesson Learned:

Although he uses technology, he chose not to even text Aaron Rodgers either Good Luck or Congratulations. How difficult would it have been to text four little words after the Super Bowl: WELCOME TO THE CLUB. Here is the lesson, congratulating his successor would have protected his own value. Do you protect your value?


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3. Black Eyed Peas Get Black Eye

The half time show at the Super Bowl did not feature performers carrying AARP cards. That deserves a YEAH. However, all talent is not created equal. The Black Eyed Peas have won a total of 6 Grammies and sold 27 million albums. They are one of eleven artists to have ever held the #1 and #2 spot on Billboard's Hot 100. To produce in-studio is very different than performing live in an outdoor venue

Lesson Learned:

Acoustics were spotty. Fergie did not sound nearly as good as she does on a finely produced CD. She looked better than she sounded. In communication, you can't be good at just one spoke of the umbrella. Ditto for superstars. To her credit "she owned the stage" and remembered her lyrics. Christina Aguilera did neither. Know your venue, your limits and if you are a good fit.


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4. Hide a 2000-Pound Clydesdale

I always look forward to the Super Bowl Budweiser commercials. My laptop has a link on the home page to the infamous 2006 Budweiser Snowball fight so I can watch it at will. Budweiser Rocky is my second favorite. This year the Clydesdales were basically missing from the commercials. Budweiser was missing from the list of Super Bowl Top Ten commercials. Do you think there was a connection?

Lesson Learned:

Whether you are a billion dollar or a baby company, you have to correctly identify your value. Value is identified by your audience, your market, not you. A Budweiser commercial without Clydesdales is just another beer commercial. It's your job to stand out. Leverage what makes you memorable and you may be in your market's Top Ten.


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5. What a Steeler Drives to Practice

Bad Karma Ben, Troy Polamalu, James Harrison, and Coach Tomlin could all afford to drive a Bentley, Escalade, or Ferrari to practice. But they don't. I'm sure that they own one of those makes, or all of them. They just don't drive expensive cars to practice.

Lesson Learned:

Culture always, always, always, comes from the top. In the Pittsburgh Steelers organization, President Art Rooney Jr. is at the top of the organizational chart. He drives a Buick to Heinz Field. The team members follow his example. Out of respect for "Steel Town" and their owner, players keep their Maserati's at home when they drive to practice. How do you respect your base?


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V. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

February 22, 100 Tips in 100 Days for Howard Hanna
March 16, Develop the Diva
April 12, 100 Tips to Communicate Your Competitive Edge for SMEI of Akron
July 28, Develop the Diva Within for Women2Women

Come and Be A Part of our Community

March 8 Teleconference 100 Tips in 100 Days
April 7 VideoTape and You

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Week of February 21 Preview the Oscars with ABJ Rich Heldenfels
March shows will be taped at the Cleveland Cavalier Practice Facility


Channel 23 The days/times for Forum 360 as follows:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

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V. Case Study: To Write or Not Write Your Own Speech

The Situation: CEO is a good writer. "Matilda," name changed to protect the innocent, wrote her own speech for an upcoming occasion. Then she met me. I asked one question: do your write for the ear or the eye? She realized her strength was in writing words that would be read, rather than heard.

Process: Re-doing a speech is like remodeling a kitchen: to re-do can be more challenging than building from scratch. When you write your own speech, you have many agendas. When I write a speech for you, I have one agenda, to make you look as good as possible. And it is much less painful for me to edit or delete words, sentences, or whole paragraphs. You want to sound profound. I want you to connect.

Result: CEO gave a speech that positioned her as effective, principled, the right person, at the right time with the right speech. And the 12 hours I spent on the speech was 12 hours she could spend saving the world.

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VI. Answer

A question posed by a reporter to Washington Redskins quarterback Doug Williams at Super Bowl XXII. In communication the better the quality of the question the better the quality of the communication. So much for the quality of this exchange!


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"The Electric Impulse" Blog"

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