Electric Impulse Communications, Inc. Newsletter

January 2014

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives from

  1. Herbie's Helpful Hint
  2. Ask Leslie - Stay on Your Cutting Edge
  3. Mishmash of Value:
    1. My Gift to You for 2014
    2. Scraping Windshields for Loyalty
    3. Words for the Dumpster
    4. What We Can Learn from J.W. Marriott
    5. Re-assess Before Say Au Revoir
  4. Live and In the Person
  5. The Tressel-Dennison Journal
    (temporarily The Tressel-Dennison Coaching Lessons)
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

I have a client whose parents own a restaurant. While all four kids worked there growing up, none work in the business as adults. Yet every Thursday evening the father calls daughter #1, gives her the specials and she writes them down and prints them out for the weekend. While she has a lot of work to do for her real job, she stops everything to complete this task.

Lesson Learned: While my dad did not specifically tell me that we were making memories, I now realize the gift of a bond. For decades to come daughter #1 will remember the specials she created when her dad called and asked for her help. This one he did not tell me, but he sure did show me.


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II. Ask Leslie - Stay on Your Cutting Edge

It's invisible yet undeniable. Teams pray for it and pursue it. Momentum. Always invited, infrequently present. Momentum has the same effect on all of us regardless of profession. If you are leading a meeting and you are hitting on all cylinders...When it's on your side, keep moving forward. When it's not on your side, stop and change the dynamics to try to find it. Learn in under 3 minutes how to use momentum to move you forward.

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III. Mishmash of Value

1. My Gift to You for 2014

I wish for you the gift of clarity for 2014. When we have clarity in an answer or a direction we want to go, it is like heaven sent. When we are young we see things clearly, or you could say black and white. Then as we get older, things get grayer. As a wise man once said, when we get older our hair is not the only thing that gets gray.

Lesson Learned:

Lesson Learned: Clarity is not about being clear or being understood. It is not about what we give. Clarity is about what we get. Clarity, to see things very clearly, very black and white, is such a gift especially in an era of so much information. So my gift to you in 2014 is the gift of clarity.


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2. Scraping Windshields for Loyalty

The Hilton Hotel system has their own rewards program: Hilton Honors. I imagine it is kind of like my Speedway Coffee Card, I get my 7th cup of coffee free as my reward. Keeping Hilton Honor members happy with their membership and loyal to the brand is a huge Hilton initiative. Akron boasts the longest consecutively owned Hilton in the world. Their Honors program features a unique to Akron benefit. The windshields of Honor member's cars are scraped for them early each cold winter morning.

Lesson Learned:

Some mornings the Hilton's owner merrily joins the designated scraper preparing cars for their beloved Honor members. Members are shocked to go to their car only to find a stranger cleaning it off for them. This Hilton has found a way to "delight" their members. Customer service isn't enough. We all have to figure out how to delight our clients. How can you figuratively scrape the windshields of your most loyal clients?


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3. Words for the Dumpster

The New York Times compiled a list of annoying, overused and abused words that we should throw out. The list bears review. Just a few weeks ago when a person misused the word Brand, I said I would like to banish the word from ever being used again. Now it's in the NYT dumpster. Gluten-free, 24/7, world-class and best practices land in the dumpster alongside the word whatever, particularly when said by a teenager.

Lesson Learned:

Our language needs to be like our closet, a place we prune on a regular basis in order to stay relevant. Have you pruned your language lately?


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4. What We Can Learn from J.W. Marriott

J.W. Marriott Jr., the 81-year old chairman of Marriott International, flew to London in September to inspect his company's new jewel: a sumptuous boutique hotel intended to anchor a new 100-city chain. But Mr. Marriott did not stay overnight at the London Edition, as the new property is known, with its laser-lighted nightclub and guest-room paintings of women wearing toilet-paper turbans. Marriott said, "I'm the past".

Lesson Learned:

Edition, conceived in partnership with the boutique hotelier Ian Schrager, is about the Marriott company's future. The Marriott Company is big, operating 660,000 rooms under 16 brands. Yet they continue to search for new ways to stay relevant and new ways to entice a younger clientele. Cheers to their 81-year old chairman who acknowledges that he is the past and a partnership with a past competitor is collaboration for the future. What can you learn from this example?


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5. Re-assess Before Say Au Revoir

Before you say your final good-byes to 2013 here are questions to ask of yourself. The answers can be a gift that can catapult you in 2014. Shout out to Alan Weiss. What were my finest accomplishments, personally and professionally, over the past year? Why was I so successful? What can I replicate for next year? What was I unable to accomplish strictly due to my own shortcomings? Was it due to ego, lack of discipline, poor planning, poor execution or other controllable factors? What do I need to do to improve? What is the priority development I need to undertake? Have I been creative enough? Am I producing distinctive ideas and IP or relying on the work of others?

Lesson Learned:

Everything is a lesson if we take the time to learn from it. Time goes by so quickly that we often miss the lessons in our successes as well as our disappointments. What can you learn from 2013 before it is totally in the rearview mirror?


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IV. Live and in the Person

Live: Come and Join Us Can we keynote an event for you?

April 2 7 Absurdly Simple Ways to Communicate Your Value The Next Level Workshop

Forum 360 with Leslie as host

Upcoming Show: Women in Non-Traditional Traditional Roles
Guest: Dr. Kim Cook, Akron Zoo Veterinarian & Julie Jones, Head Coach Girls' Softball Division I University of Akron

Returning to TV on PBS Channels 45 & 49 this Fall

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

**Past shows can be seen my Website.**


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V. The Tressel-Dennison Journal

Before this class was too far in the rear view mirror, I decided to sit down and compile my notes from 14 weeks. Each week, we actually had three speakers: a guest coach followed by Coach Dennison and then Coach Tressel. So I started with my first class and started compiling a list of lessons learned. I pulled lessons from the 3rd class and the 8th and the 13th. I added and added until I got to 165 lessons learned. So I have my mid-term, team final, book report and my list of lessons learned to prove that like Kilroy, I was there!

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VI. Come and Be a Part of Our Community

Participate in one of our events for an hour or a day, in person or by phone.

January 28 - Video and You Luncheon
The value of seeing yourself the way others see you, combined with the value of immediate correction and improvement. Be part of the FIRST GROUP to have access to a teleprompter!

February 11 - Boot Camp: How to Put Together and Deliver a Stellar Speech
An innovative and unique program to kick start your relevancy as a professional with the ability to deliver a career defining speech.

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com

We introduce our theme for 2014, Opportunities Have A Shelf Life. Others may tell you that the opportunity will come again but I don't believe that is always true. Many opportunities come only when the gods all align, so we need to be ready. That is our job, to prepare ourselves for the opportunities that will come our way. No one's crystal ball works, so we need to be prepared in every way because we can't know what exactly the opportunities will be or when they will come.


Opportunities Have a Shelf Life . . .

       What You Need For Success in 2014!

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