Electric Impulse Communications, Inc. Newsletter

January 2015

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: Lessons from the NFL, Golden Globes and the Buckeyes for the New Year

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay On Your Cutting Edge
  3. Mishmash of Value:
    1. Tom Brady and the Brady Bunch
    2. A Trick By Another Name is a Treat
    3. The Good Wife and the Bad Husband
    4. Womb With a View
    5. The Reasons to Collaborate
  4. Live and In Person
  5. Lessons from CoachSpeak
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

As many of you know, Ohio State football has a special meaning to me. My dad was a water boy for the team before WWII. I grew up listening to games on the radio every Saturday. I remember clearly the first time Archie Griffin entered the game. I was in the barn with my dad.

Lesson Learned: Sports gives us many lessons. The lesson that stands out the most in this season is the proof, the observable, measurable proof that no one is indispensable. For a time it was hard to imagine OSU without The Vest. For any team, it is hard to imagine post season play with a third string quarterback. What a lesson for all of us, that not only is there a next man or woman up, but the next one up could be even better than the person they were replacing. Perhaps we can remember that the next time we are faced with a disheartening vacancy.

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II. Ask Leslie - Stay On Your Cutting Edge

Anheuser-Busch stays on the cutting edge and on our hearts with their Super Bowl commercials. They have released this photo sneak peek for their Super Bowl 2015 commercial.


A still from the commercial "Lost Dog," set to feature the return of the Budweiser Clydesdales.

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III. Mishmash of Value

1. Tom Brady and the Brady Bunch

I have never been a big Belichick fan. I have not forgotten his stay in C-town when he referred to Bernie Kosar's "diminishing skills." So I have not been a NE Patriot fan although it is almost impossible to not be a Tom -the almost perfect- Brady fan. I did watch the play-off game between the Pats and the Ravens. You can't come away from that game without admiring Brady and seeing the lessons in life that this particular game shouted at us, even if you are a non-sports person.

Lesson Learned:

The visual of Brady with his head literally in his hands when he threw that interception right before the half is scorched in my memory. Yet, twice he led his team back from a 14 point deficit. His own wide receiver thanked Brady not for his completions but for his energy and his leadership. Being a leader isn't just throwing touchdown passes or being effective when the game is going your way. Leadership is about fighting back when the game isn't going your way.

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2. A Trick By Another Name is a Treat

After the Ravens' 35-31 loss, Ravens' Coach John Harbaugh objected to what he called a substitution trick by the Patriots. He called it "clearly deception" as Belichick dug into his bag of tricks. It got even worse for the Ravens when the confusion surrounding the trick play then caused Harbaugh to draw an unsportsmanlike conduct penalty for running onto the field and screaming an objection.

Lesson Learned:

One person's trick is another person's treat. The Patriots are one game away from another Super Bowl because they were willing to push the envelope, think out of that box. The NFL said about the play, that the substitutions were legal from a formation and reporting standpoint. Einstein said the definition of insanity was doing the same thing and expecting a different result. Kudos for the Patriots doing something different. Rule #1 is that there are rules. Rule #2 is that there are consequences for breaking Rule #1. You can bend the rules if you are willing to live with the consequences.

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3. McDonald's Bruised Their Brand

As much as I love an awards show and the lessons learned from it, I like my poor TV watching habits just as much. So I kept switching back and forth between the last hour of the Golden Globes and The Good Wife. At the end of The Good Wife, the governor-never faithful to his wife and once incarcerated for cocaine-is sharing a limousine with a pastor on their way to a volatile rally. The pastor asked the governor if he wanted the pastor to pray for him.

Lesson Learned:

The governor said I don't know what you would pray for: being a good man is not an option anymore. Then the governor said I need to be effective. You can pray for me to be effective. Regardless of your religious beliefs, this is clarity. We all could benefit by being effective.

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4. Womb With a View

Gina Rodriquez gave an acceptance speech for her role in the TV show Mary the Virgin. Amy Adams gave an acceptance speech for her role in the movie Big Eyes. That is where the similarities ended. One was a beautiful, prepared speech and one was a meandering mess that by her own admission wondered into weird land.

Lesson Learned:

Gina prepared her comments and ended with a very thoughtful ode to her father. She said her father taught her to appreciate every morning and say "I can and I will." Then she said Dad "I can and I did." Amy Adams gave a shout out to Megan who was at home nurturing twins in her womb. She even said, "Sorry it's getting weird," and it was. This is what happens when you don't prepare. Rule # 51 Do Not Go Off On Tangents. Once you start on a tangent you often have no idea where it will end up. In this case the tangent ended up in a womb. As we found out later it wasn't Amy's twins in her womb. Megan is her publicist, at home with her own twins. The Rules of Communication are for everyone, even award winners.

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5. The Reason to Collaborate

There really is no argument that Tina Fey and Amy Poehler are THE ladies of comedy and THE hostesses of record for the Golden Globes. As funny as they are and as successful as they have been, they still collaborated on their stint as hosts. Friend and SNL alum Seth Meyers flew to LA three days early to collaborate with them.

Lesson Learned:

The bottom line is that if these two brilliant minds can benefit from collaboration, who are we to think we cannot? Amy Poehler's TV show Parks & Recreation is on the verge of being named the best TV comedy ever. Tina Fey wrote Mean Girls, created 30 Rock, and does a better Sarah Palin than Sarah Palin. Yet they brought in another mind to collaborate, in order to get to their next level of excellence. Who can you collaborate with to get to your next level of excellence?

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IV. Live and In Person

Live: Come and Join Us Can we keynote an event for you?

I'm speaking for the following groups and professions in the next month. I would love to speak to one of your groups!

N. Royalton Chamber
Financial Services
Law Firm
Cleveland Professional Group

Forum 360 with Leslie as Moderator

Upcoming Shows:

Upcoming Show: New CEOs in Town
Guest: Dr. Tom Malone, President & CEO Summa, and Doug Piekarz, Director Akron Zoo

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am

For online streaming go to http://akronnewsnow.com/ and click Listen Live.

**Past shows can be seen my Website.**

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V. Lessons from CoachSpeak

In honor of the first ever football game to decide the national champion, I present a lesson from the Tressel/Dennison class of 2013. Visualization. Tressel attributed lack of visualization as the reason that OSU lost to Michigan its only time under Tressel. Because of construction and the ensuing traffic around Chrysler stadium the day before THE GAME, the team did not have time for their usual visualization exercise. They did not visualize coming out of the tunnel, 100,000 fans almost all wearing maize and blue, the scoreboard at the end of the game etc. In OSU's National Champion win tight end Nick Vannett scored one OSU touchdown. He said the night before he saw himself scoring a touchdown. It's a good thing he visualized that TD, because Ezekial Elliott scored four by himself.

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VI. Come and Be a Part of Our Community

We are excited that our first event of the year Speak Like a Pro Boot Camp filled up in a day. So we are having a second Boot Camp a week later. This Boot Camp has one opening, maybe.

The award season is very exciting to me. So many lessons we can learn about communicating and protecting our value. Two days after the Oscars I have a teleseminar on the lessons we can learn from that award show. Listen in - there is no maximum occupancy on the teleseminar and you can listen in real time or any time after it is recorded.

Boot Camps
2/10 & 2/17- Speak Like a Pro
2/24 - Oscars
VideoTape& You
3/10 -Video Luncheon

Ask me about my 10 in 10!

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com

Innovate in Increments . . . Every Step Counts

       Know What You Need For Success in 2015!

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