Electric Impulse Communications, Inc. Newsletter

January 2005

  1. Happy New Year Resolutions
  2. Mishmash of Value:
  3. Live and On TV

I. Realistic Reasonable Resolutions

If you are like me, you resist making resolutions that you know you won't keep! Why set yourself up for failure you might ask?    What if the resolutions were Realistic? Attainable, Specific, and Time Possible? Join with me as I recommend five reasonable resolutions. Anyone of them will propel your professional velocity in 2005!

1. Create Your Signature Key and Use It  . . . every time you email!
Everything about you needs to look professional and help people  do business with you. Depending on your computer program, instructions differ. When you are writing an email most likely you will
see a pencil icon. Follow the instructions. Include your name, company name, VALUE PROPOSITION-a one sentence statement that says the benefit of what you do, and all your contact info. So that if I get your email while I am in Singapore, I know the value of  what you do and how to contact you.
Hint: Email me your signature for my comments

2. Change the Story You Tell Yourself
You already know most of what you need to know. You just need to re-shape it  and learn how to use your knowledge and expertise. It's not that you are not prepared enough, it's that you don't know what to use from a lifetime of preparation. Use the scalpel to frame your message: what does your audience of one or one hundred need to know NOW?
Hint: Stories take collaborative writing

3. Your Wallet
What do the bills in your wallet look like?
Are they facing the same direction?
Do they go from small to large? Suze Orman says that if you respect money, it will come to you. Start today to respect the money you touch everyday . . . and observe how cashiers treat money.
Hint: This is an easy one to start today, provided you still have money after the holidays!

4. Be Ready for Your 15 Seconds of Fame                                    
Andy Warhol said we would all have 15 seconds of fame.
Chances are that you will have an opportunity to promote yourself,
your business, your product or your cause in the Media in 2005.
Are you prepared? Susan Harrow, Harrow Communications, says
You Have Nine Seconds to Tell the World Your Message. Are You Prepared? Most people aren't. So they miss their chance for publicity, fame, and the opportunity to supercharge their competitive edge.
Hint: This is an exercise you have to practice out loud

5. Learn How to Tell a Good Story
You have accumulated many stories in your life. A good story is a great way to connect with people, engage them, and even sell them your idea or product. Seduce us with the story first, and then tell us the principle. We need to care about the person in the story, before we care about what happened or why. And learn to tell the story in the time it takes to cross a room . . . OK a football field!
Hint: Remember from #2, story writing is a collaborative effort


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II. Mishmash of Value:

A. Where Does Confidence Come From?
With surprising consistency, confidence is an issue for CEO's as well as for entrepreneurs and salespeople.
Where does it come from . . . and where does it go when we need it most?
Lest you think this is not an important topic, Harvard Business School Professor Rosabeth Moss Kanter wrote a whole book on the topic!
To summarize her book Confidence: How Winning Streaks and Losing Streaks Begin and End she basically says confidence consists of positive expectations for favorable outcomes. As you prepare for your next client meeting or board presentation, are your expectations favorable? Here's the three step process to increase your level of confidence:


Can you provide these steps for yourself?

B. Kilgore Trout Sidewalk Sale
January 13 -15
28601 Chagrin/West end of Eton
You have heard me say, if I was a man in Northeastern Ohio this is where I would shop to wear my competitive edge.


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III. Live and On TV

A. Green Chamber of Commerce January 13, 2005  
The World's Best Known Marketing Secret
11:30 networking - 356 Fighter Group, near the Akron/Canton airport
pl_conry@mail.neonet.k12.oh.us for reservations

B. HBA University  January 21, 2005
Niche Marketing Supremacy:
Focus on a narrowly defined group of potential customers
8:30-11:30  Homebuilder's at 799 White Pond Dr.

C. Cable TV Time/Warner Civic Forum of the Air
The Role Of Judges-Female Judges in Summit County
Week of Monday, December 27 to January 2

Airs: Sunday 6:00pm & 9:00am  
Other days 6pm/ Channel 23
WONE FM 97.5 Air Time:          Sunday 6:00 am                     
WAKR AM 1590 Air Time:        Sunday 8:30 am         
The Honorable Carla Moore-Court of Appeals                                    
The Honorable Linda Teodosio - Juvenile Court                         
The Honorable Carol Dezso - Domestic Court

Look for Upcoming Civic Forums:

Hi-Tech Hits Ohio                                
Invisible Industries
House Rules

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