Electric Impulse Communications, Inc. Newsletter

January 2010

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value:
    1. 8 Openings Remain
    2. 100 tips in 100 days
    3. The Vest
    4. James Cameron versus Aaron Spelling
    5. Jay Leno Falls Off his Late Night Throne
  4. Live and On TV
  5. Case Study:
  6. Answer

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I. Herbie's Helpful Hint (named after my Dad)

My Dad always took good care of his cars. He taught me to be pro-active in taking care of my cars. I always have. So when I changed to my Winter Jeep, I knew I should take it to be looked at, even though it had been checked out before I put it away for the summer. I fought with myself. On one hand, there was nothing wrong with it. On the other, my Dad taught me . . .

Lesson Learned:

When I took my car in I got the unexpected news that a mouse family had taken up residence under my hood. . . and done A LOT of damage. Shirley McClain says that our intuition is God's way of talking to us. Perhaps our intuition is my Dad's way of talking to us.


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II. Who Said It?

"No limit for better. I think that is a worthy credo. You keep on going until you get it as close to being right as the time and patience of others will allow ".

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III. Mishmash of Value:

1. 8 Openings Remain

The Happy Hour Club returns on January 28: Recalculating-7 Ways You Can Reconfigure Your Future in 2010. The formats will be different for each Happy Hour. The first one will be free, followed by the very popular and productive videotape sessions. New this year will be four teleseminars, for those further away and/or those who want to learn something valuable while sitting at their desk.

Lesson Learned:

Creating community is very important in 2010. Our first Happy Hour Club is for those who want to journey to their next level of excellence and meet awesome people. Will you be there?


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2. 100 Tips in 100 days

One of my marketing efforts for 2010 is to write 100 tips in 100 days. How to use communication to advance your agenda will be the focus of each tip. You can follow my tips at http://electricimpulse.wordpress.com or on Facebook. Just friend me if you are currently not a friend. I'm taking off weekends so there will be 5 tips a week.

Lesson Learned:

My goal is for you to learn valuable information that you can actually apply in life. With one lesson at a time you can experiment, pick and choose which ones to apply. The real question is: will you learn something new?


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3. The Vest

Jim Rome calls him The Vest. Remember, we are lucky if people remember one thing about us, and in Jim Tressel's case, it is the vest. Tressel is the Coach of the Ohio State Buckeyes. The team has struggled to win bowl games, struggled to win The Rose Bowl, and struggled with their second year QB Terrelle Pryor.

Lesson Learned:

If you watched the game closely, you saw IT. If you watched the game in a party atmosphere, you probably missed it. You had to watch really, really closely in the fourth quarter to see IT. IT was the determination in Pryor's attitude, walk, gestures, posture, and action. It was not arrogance and it was not desperation. Does everything about you say, determination?


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4. James Cameron versus Aaron Spelling

If you have not seen James Cameron's Avatar you have heard about it. The fourth movie to ever hit one billion dollars, and the fastest one to reach that milestone. If you have never watched Aaron Spelling's Charlie's Angels or Dynasty or Beverly Hills 90210, then you have heard about them.

Lesson Learned:

In his career, Cameron has produced 9, count them, 9 movies. Period. Of course, Terminator, Aliens, and Titanic happen to be among them. Aaron Spelling holds the record as the most prolific television writer, with 218 producer and executive producer credits. Would you rather create hundreds of something, or nine that changed our world?


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5. Jay Leno Falls Off the Late Night Throne

Jay Leno owned late night television. Then he retired and then he un-retired. Kind of like Brett Favre. Then he was coming on at 10:00 with basically the same show with a bad makeover. He owned late night so why not the 10pm slot? The network loved it at first, solved 10 pm programming for five nights a week.

Lesson Learned:

It did not work. People who tuned in to see Jay at 11:30 did not turn in to see him at 10. Conan's numbers kept dropping and no one knows what would have happened if Jay had really retired. The only happy ones? The Kardashians. Yes, can you believe more viewers moved over to watch that family than to watch any other show at that time period. What does that say about the viewing habits of Americans?

What can you change about you and keep your value and what can you change that will really hurt your value?


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IV. Case Study: Career Changer or Career Killer

What: Executive was giving a speech in a landmark venue to a landmark audience. Had not used an outside speechwriter or coach in the past.

Process: : Executive talked to me about the value of using an outside source. I spent a few hours interviewing the now client. Research followed to create a career changing speech that was tailored to this person. Client was videotaped in a practice session with immediate feedback and improvement.

Result: Instead of giving a speech that could have been a career killer, client is now giving a speech that will be a career changer. That is how important both the word and delivery can be to a career.

V. On TV and Live

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Week of January 12 - Happy Trails Animal Sanctuary

Week of January 26 - Social Media with Nick Anthony


Past shows can be seen on Local on Demand


Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties:

Channel 23 - Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30


In Person - Come and Join Us Can we keynote an event for you?


January 20- Develop the Diva Within - Flourish SS&G

February 9- Advance Your Agenda - SME Cleveland

February 17- The Rules of Communication - Zonta

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VI. Answer

Harrison Ford


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"The Electric Impulse" Blog" Don't have to wait a month for my opinions! http://electricimpulse.wordpress.com for comments

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