Electric Impulse Communications, Inc. Newsletter

July 2014

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

WELCOME BACK LEBRON!
If you want to read my reaction, visit my blog at
http://leadersneedtospeak.com.

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay on Your Cutting Edge
  3. Mishmash of Value:
    1. It's Not Enough to be SMART
    2. It Opened with a Whimper
    3. Just Get 'Em There
    4. Just Git-R-Done
    5. Planning for the Unknown
  4. Live and In the Person
  5. Countdown to Best Friends
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

The official military definition of a wingman is a pilot in a plane that flies just outside and behind the right wing of the leading aircraft in a flight formation, in order to provide protective support. The urban definition of a wingman is a guy you bring along with you on singles outings that helps you out with the women. Either way, a wingman provides support.

As I think about a wingman, in the movie Top Gun- Cougar was Maverick's wingman. I wonder who was my wingman through-out much of my life? And I realized that it was my Dad. Waiting patiently while I worked out a horse, rode in a class, didn't get my tax stuff to him in time, always my wingman. Who is your wingman?


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II. Ask Leslie - Stay on Your Cutting Edge

I was excited to be asked to participate in a podcast for Annie Jennings, the Queen of all PR. The topic of this podcast is the 7 ways women get in the way of their Inner Diva. Men out there, don't think you are off the hook. Sometimes women communicate more like men, and sometimes men communicate more like women! Click here to listen to this 7 minute podcast.

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III. Mishmash of Value

1. It's Not Enough to be SMART

Being a candidate for office is tough. We all know that. That is one reason why more qualified people don't run. It takes one skill set to be a good candidate and a whole different set to be effective once in office. The tough part is that to get to hold the office, you have to be at least sufficient as a candidate. Recently I went to hear a candidate who has recently thrown his hat into the Congressional ring.

Lesson Learned:

This candidate was a college professor for years. Even taught politics. He would be an office holder that actually understood the political system as well as the role of compromise in order to be an effective legislator. Yet his chances of getting elected equal a snowstorm in July. Possible, just not likely. One weakness was energy. Energy is huge in today's world. You have to communicate that you have the energy to fight for your cause, get your bill through the channels, and champion your perspective.


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2. It Opened with a Whimper

I was excited about the new theatre, Nightlife, opening in Akron. The first downtown theatre in 30 years, and featuring independent movies. So the idea is that no longer will it be necessary to drive to the Cedar Lee. I was excited to interview two of the key people involved in making it happen. A proponent of anything coming TO downtown Akron rather than away from Akron, I waited for the opening night.

Lesson Learned:

Nestled around the corner from the Akron Art Museum and Crave the location could not be better. And free parking after 6pm - what more could anyone ask for? They managed to get their liquor license in time. What was missing was any feel of "an opening". Where was the red carpet? The movie on opening night was a vampire movie. Where were the "blood drinks" the wax teeth, give me something that says this night was different than any other night. No matter the profession, make your event stand out.


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3. Just Get'Em There

Recently I went to two preview nights for the two week-ends of the Boston Mills Art Festivals. The preview parties each featured unlimited wine, and eats, and a less crowded venue to tour the vendors. Live music and good weather was an added value. Vendors displayed their wares from handmade jewelry to woven clothes to paintings and recycled remnants fashioned into artwork.

Lesson Learned:

Some people came for the wine. Each week I met some people that came to taste or imbibe an unlimited supply of wine. The food was buffet so I imagine some came for just the food. But you know what, they came. Every event needs mass. Without critical mass the best event is critical-on life support. We went to a fundraiser that actually took place in a cemetery. It was a very nice event. Not well attended, but a nice event. The problem was that the permanent residents of the cemetery had more energy than the guests. Do whatever you need to do to GET EM THERE.


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4. Just Git-R-Done

Larry the Cable Guy made this catch phrase famous, Git-R-Done. Although the comedian Daniel Lawrence "Larry" Whitney never actually worked for a cable company, the phrase has become a part of our everyday lexicon. The phrase now belongs to pop culture.

Lesson Learned:

I wrote a speech for a client using this phrase. The client felt uncomfortable saying these words. Because they now belong to pop culture Git-R-Done is a rhetorical device that will aid any speaker in connecting to their audience. Are you willing to step outside of your audience to connect in a big way?


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5. Planning for the Unknown

Through several HorseTalk programs, we had no indoor facility. The weather always held out for us. This year we moved HorseTalk to a location with an indoor facility . . . just in case of bad weather. Although the weather forecast on June 13 was positive, it ended up raining all day. How coincidental that the first time we had an indoor facility to use was the first time we had bad weather.

Lesson Learned:

While no one's crystal ball works for sure or all the time, without knowing the future we have to make decisions. It is not out of the world to think that it could rain in NE Ohio. This time we were one step ahead. How can you be one step ahead instead of playing catch up?


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IV. Live and in the Person

Live: Come and Join Us Can we keynote an event for you?

August 2 Canton Local Schools Desert Survival September 13 Hudson Job Search Retreat

Forum 360 with Leslie as host

Upcoming Shows:

Making Your House Safer - airs on July 20
Guest: Mike Clar, Bath Police Officer

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

**Past shows can be seen my Website.**


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V. Countdown to Best Friends

Our pilgrimage to Best Friends Animal Sanctuary in Utah is now a month away. We are scheduled for all of our volunteer sessions from Horse Haven to Dog Town. The only thing we can't reserve in advance is an animal to take to our lodge to sleep with us. The sanctuary is a four hour drive from Vegas. Do you think GPS can tell one cactus from another? If you want to know more about what we will be doing or Best Friends you can click here.

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VI. Come and Be a Part of Our Community

We are always hosting some kind of event you can participate in for an hour or a day, in person or by phone
*Follow Leslie on Twitter for discounts to all offerings!*

July 24 - Presentation Technology and Tools Boot Camp
Beachcomber Food Truck . . Yahoo!
Bring your laptop and put together a cutting edge 21st century presentation during the Boot Camp. The Beachcombers are just a plus!

August 28 at 4 PM Teleseminar CoachSpeak
**Follow Leslie on Twitter for FREE ATTENDANCE to the teleseminar!
Ask questions during the call with #SeeUrValue

September 19 - HorseTalk: Lessons in Leadership
A horse is the best mirror of your communication and leadership skills that you will ever have the opportunity to see your reflection. Join a unique group of people- no riding or horse experience necessary or even helpful.

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Opportunities Have a Shelf Life . . .

       What You Need For Success in 2014!

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