Electric Impulse Communications, Inc. Newsletter

July 2006

  1. Question
  2. Mishmash of Value:
    1. The Search is Over
    2. NSA’s 5 Unlikely Lessons
    3. Star Jones: Star or Star Zilla?
    4. Do You Have Cobwebs?
    5. Broadway Branding Itself
    6. The Saga of the Pink Polka Dot Hair Dryer
  3. Introduction of New Feature-Alternate Months
  4. Live and On TV
  5. Answer
  6. Tip of the Month

I. Question

This quote refers to what? "From the first team trial, a team without a leader had struggled. A team is not worth much without a superior individual to lead it." (answer at bottom of newsletter)        


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II. Mishmash of Value:

1.The Search is Over

In a celestial twist of fate, I have a new car. Well, not a new car . . .    
So in the next  week I will send a Special Edition email dedicated to the search and the find for the car that has both tires and the image by which I want to be branded. Too many other issues to talk about in this newsletter. Thanks to those of you who have followed my search closely.


Lesson Learned:

In case you don’t read the car update here is a synopsis: Communicate your vision clearly, don’t settle, and listen to your intuition.


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2.NSA 5 Unlikely Lessons

#1 The National Speakers Association just held its annual old-fashioned barn raising/revival kind of convention. Imagine 2000 professional speakers poised to give a standing ovation for . . . breathing. One observer counted 45 standing ovations in 65 hours. At the conclusion of his presentation, one speaker concluded with things for which he was grateful. I was grateful he was coming to a merciful end.

Lesson Learned:

Are people more grateful when you begin to speak or when you end?

 

#2 One session was conducted by a well known speaker and coach of platform skills. Audience members were urged to volunteer to give a brief presentation to be critiqued. This expert was too circular in his desire to be nice. Perhaps because I have been coached, mentored, and cattle prodded by those with a less warm and fuzzy approach, I was bored and unchallenged: progress was too slow.


Lesson Learned:

Everyone has a different way of learning. Mine has evolved to the direct approach. Anything less to me is a waste of time. Select the professionals with whom you work to be a match to where you are presently and how and what you need to learn.

#3 Clients often correlate how much a speaker is paid to the length of time they are speaking.


Lesson Learned:

A speaker's value is not in the length of time they are speaking. Their value is in the changes that will be made as a result of their speaking. Same in your profession.  Your value isn't your time. It is how someone's life will be changed as a result of your time.

#4 I flew US Air for the first time. An airline is selling a product.  A product needs to have a competitive edge in their market. While I did land safely, each plane was dirty, smelly, and tardy.


Lesson Learned:

I will try not to fly US Air again. Bigger lesson, we all are selling a product, idea, or service.
And the market is deciding our value everyday. I don't know their competitive edge. Do you know yours?


#5 Met a networking maven. Her business is teaching people how to network: if you network well you never have to sell, she says. After talking to me a few minutes, she announced, "Now I have to network."


Lesson Learned:

Have you ever felt like chopped liver? Could this be what she teaches? Did you want to recommend or hire someone that made you feel that way?



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3.Star Jones: Star or Star-Zilla?

Eighteen months ago she was Bride-zilla, infamous for demanding and receiving free wedding services.  She announced on The View that she was leaving. The same day she was told not to come back. The next day Barbara Walters went on to further banish Star and set the record straight. All looked lost for Star, and then she went on Larry King and turned around her fate.                                                    

Lesson Learned:

Star is an attorney by training, and she presented her case in a methodical and practiced way (all with a well oiled smile that was painted on her now skinny face).  She turned around what was building as a star outing, and at least made it possible to continue to work in TV.  Leveraging the power of communication, you can change outcomes.


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4.Do You Have Cobwebs?

My office is cleaned regularly. So it was with honest surprise that I met a visitor’s comment about a dust web in the corner of my front office. A corner where, I might add, my assistant sits daily.

Lesson Learned:

The value of a fresh pair of eyes. My dad used to say a new broom sweeps clean. Do you have mental cobwebs that are visible to others?  The value of an outside source is that we can see mental cobwebs that have become invisible to you.


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5.Broadway Branding Itself

It worked for milk, Las Vegas, and beef. Would it work for Broadway?
New York theater argued over it for 11 years. Finally bought into
Broadway as a brand, advertising the city's stages as a whole instead of a particular show. They agreed on one slogan, Live Broadway.
 
Did it work or not? In this decade of 9/11 and a musicians strike, attendance increased 27%, and corporations have spent over 130 million in sponsorship

Lesson Learned:

Branding is the promise of an experience. What experience do you personally promise a client, prospect, guest or patient?  What is the promise of your company's experience? Even the creative minds of Broadway, needed to hire an outside, objective source.


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6.The Saga of the Polka Dot Hair Dryer

In February I found a must-have product: a hot pink polka dot hair
dryer. I don't know what you know about this appliance, but never
before in the history of the world has there been a hot pink must-have
appliance that I use almost every day.
 
Problem was, I didn't really need one. Five months later, early one morning I plugged in my hundred year old hair blower, and silence. I immediately knew where I was going to buy a replacement.

Lesson Learned:

People need you when they need you, not when you need them. Your job is to stay on their radar screen, it is not their job to remember you. Do you have a back up?


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III. NEW FEATURE-ALTERNATE MONTHS

Bill Steere, CEO Steere Enterprises, tracked me down after last months newsletter. Not only did he want to share his comments about my comments on Ben Roethelsberger, he also wanted to give me a suggestion. Bill came up with a great idea for my newsletter and I am going to implement his idea on alternate months. He suggested that I add a section that shares reader’s comments about a previous newsletter.
 
Ben Roethelsberger was just welcomed back to active NFL play. In my last newsletter I talked about taking risk on the field and in business. Bill felt I missed the point of "calculated risk" versus uncalculated risk without benefits.
 
A Starbuck’s gift card for the first three people to email me a comment about a point in this newsletter

 

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IV. Live and On TV

Look for these upcoming shows:
 
Time/Warner Civic Forum TV Show
 
An Interview with Sherrod Brown
KSU New President: Dr. Lester Lefton
An Inside Look at Asberger Syndrome?
The To-Do About Hormone Replacement
                                                                      
Channel 23 date of airing to be announced
Airs: Monday at 7:30 pm
Saturday 6 pm, Sunday 9 am and 6 pm! 


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V. Answer: The Tour de France

The NYT describes it this way, the paradox of professional cycling is that it is an individual sport that requires a team to win.
Do the same dynamics apply to you or your business?


 

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VI. Tip of the Month

When speaking or MC'ing-do not staple your notes. Trying to fold over a page while speaking is noisy and distracting, especially if you are holding a cordless Mike. Put your notes in a thin 3 ring binder.