Electric Impulse Communications, Inc. Newsletter

July 2012

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. New ASK LESLIE
  3. Mishmash of Value:
    1. Your Force of Nature
    2. Shark Tank Lesson
    3. Relaxation Can Win Olympic Gold
    4. To Give Or to Receive?
    5. How George Washington Found His Voice
  4. Live and On TV
  5. Come and Be Apart of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint (named after my Dad)

My Dad loved buying a new car. He had a mandatory, non-negotiable requirement . . . or two. He had to have the car over a week-end to drive. And they had to bring it to him at work, no walking around a car lot for my Dad. He believed that driving a car around the block was not enough. You had to “live” with a car for more than a drive, see if you could make it your own.

Lesson Learned:

One model of a car might be comfortable for a short ride, but not for the long haul. It is the same when you answer the “what do you do” question and it is the same when you give a speech. You have to live with it long enough to “own” it. To make it your own. Do you make your communication your own?


Return to Index

II. New ASK LESLIE

Each month we feature a new ASK LESLIE: a short video that will help you be more effective. This month's featured segment answers in 2:21 the ASK LESLIE question, what are the effective ways to end a speech? Isn’t it amazing that today anyone can have his or her own TV channel.

Return to Index

III. Mishmash of Value:

1. Your Force of Nature

We admire them, we swear at them, and we swear by them. Some of us work for them, work with them, or are related to them. How we see these people is very much a matter of what role they fill in our personal or professional lives: how we are connected to them. They are always in some way bigger than life. They are people who think big and speak big and dress big. I call them Forces of Nature.

Lesson Learned:

Do you know a Force of Nature? They are the people who sweep into a room taking all of the attention and seemingly all of the oxygen. They see life differently than us mere mortals. You will benefit from knowing the proper care and handling of this limited edition breed. Click here for the whole article.


Return to Index

2. Shark Tank Lesson

Another guilty TV pleasure I admit to is the program Shark Tank. Struggling entrepreneurs plead their financial request to a panel of financial sharks. In a recent program a young woman was on the bubble when a shark asked her the “why you” question. Why they should meet her financial request? She did a really bad job of answering, making it about her and her dreams. Pointing out that it was a bad answer; they gave her a do-over. The second time she made it about the benefit to the shark who funded her. As one shark said, she nailed it.

Lesson Learned:

21ST century communication demands that we quickly get to the audience’s benefit not our benefit. The first answer almost cost the entrepreneur $100,000 and a partnership with Mark Cuban. What is your ineffective answer costing you? Come to Master Class So What Do You Do?


Return to Index

3. Relaxation Can Win Olympic Gold

Relaxation, perhaps counter-intuitively, wins Olympic gold. According to the New York Times, runners who tense up, move more slowly. Tension makes runners less efficient. Biomechanically, they expend the same amount of energy but travel less far. Some coaches instruct their athletes to relax their face, hoping the rest of the body will follow. During WWII, pilots who were relaxed performed better in fights. Rhythm, exercise, and humor are instrumental in any training regimen.

Lesson Learned:

If Olympic athletes and fighter pilots benefit from being relaxed, mere mortals can enhance their performance skills. Simple exercises like letting your eyes droop, skipping, knee-high drills, jump rope, and laughter help a person be more relaxed. At the end of any performance, look at the person who is relaxed. They have given the better performance. Have you ever worked at being relaxed?


Return to Index

4. To Give Or to Receive?

Studies have found that people are happier when they spend money on others rather than on themselves. To prove this concept even further, toddlers were used and given the equivalent of gold: goldfish crackers. They were pretty happy. One thing made them happier. They were happiest when giving their crackers to their new friend, a puppet named Monkey.

Lesson Learned:

The lesson psychologists say is clear. Happiness is not about maximizing our crackers. Having more crackers does not decrease our happiness. Rather than focusing on how much we’ve got in our bowl, we need to think about what we do with what we have in our bowl.


Return to Index

5. How George Washington Found His Voice

George Washington was colonel of the Virginia Volunteers. When the first Continental Congress met, he was the only one who went to their meetings everyday in full military uniform. In 1775 he became Commander in Chief (dress for the job you want- not the one you have). In 1783 Washington addressed his own troops who were thinking of mutiny. His comments went over like a lead balloon. He took out a letter to read, had to put on his glasses. As he did, he added the only ad lib line, “Like you I have grown old in this job and become blind.” That authentic line sealed his fate in positive way. He was like them. He had endured: no vacation, no life for 7 years; he had grown old with them.

Lesson Learned:

The Continental Army lost more battles than they won. But they did win. Are you counting battles or wars? History has made men and men have made history. In which category do you live? Several times during the Revolutionary War, factions and individuals wanted to replace Washington as Commander. He endured. At the end of the war the overwhelming sentiment was not that he should be president, He must. Do you find your authentic voice and then endure?


Return to Index

IV. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

September 14 Canton Chamber Fast Break Breakfast, Next Generation Leadership
October 17 Jackson Belden Chamber, 100 Tips in 100 Days

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

An Israeli Story with Akronite Nick Lees Week of July 23
Guest: Nick Lees, Cuyahoga Falls and IDF Alum

Life Long Learners Week of July 30
Guests: Dr. Mike Sherman, Provost, The University of Akron, Dr. Marvin Cohen, Summa Dental Program

STEM High School Opening Week of August 13
Guests: David James - APS Superintendent, Maryann Wolowiec - IEL Educational Consulting, Tracy Buckner - Instructor STEM Middle School


***Channel 23:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

V. The Natcha Journals

When I am in the passenger seat with Natcha she wants to stand up. I want her to sit. (yes, I know she should have a seat belt or car seat) It is an eternal struggle. I ask her to sit. She stands. I gently make her sit. She stands. This goes on over and over and over again. To be more persistent than she is – IS my challenge. With clients, with prospects, even internal clients, can you be persistent and consistent in your desire to move forward?

Return to Index

VI. Come and Be A Part of our Community

We are always doing something you can participate in for an hour or a day, in person or by phone. We will even make you a video star at our video sessions.

August 14 at 4 pm Teleseminar See Your Value
**Follow Leslie on Twitter for FREE ATTENDANCE to the teleseminar!
Ask questions during the call with #SeeUrValue

September 13 at 12:30 - 5 Master Class: So What Do You Do?
**Sign up by August 1 for $150 discount on Master Class!!!!

"The Electric Impulse" Blog
If you wonder what I think about current events, click here.