Electric Impulse Communications, Inc. Newsletter

June 2013

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to help people be a thought leader in their way and in their world, one leader a time.www.electricimpulse.com

This newsletter includes: The Power of Perspectives

In honor of my dad, and all dads, Happy Father's Day. My book Herbie's Hints will be available from Father's Day through the month of June at a discounted price to all fathers everywhere!

  1. Herbie's Helpful Hint
  2. New Ask Leslie Video - Leslie's Rant
  3. Mishmash of Value:
    1. The Natural - 30 Years Later
    2. Kids These Days
    3. Dogs for Dinner
    4. Artless Art Walk
    5. Text Dating
  4. Live and In the Media
  5. Come and Be a Part of Our Community
  6. The Natcha Journals

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

In the 60's my Dad's company had a very large customer. This was the 60's and even then one customer had multiple locations, many large multiple locations. And then at 50 the owners of this customer retired and the big customer was gone. Imagine losing 40-60% of your business virtually overnight.

Lesson Learned: My Dad always said that you have to have a variety of customers. That is true whatever you call your customers; clients, guests, patients, members or plain old customers. There is a saying that as much as things change, they stay the same. This is one business adage that has stayed the same. We still need a variety of clients, a variety of kinds and sizes of customers. How are you doing?


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II. New Ask Leslie Video - Leslie's Rant

When the speaker took the podium the first thing he said was, "I didn't prepare my comments, I never prepare". REALLY! You are speaking to 500 people, and could not be bothered to prepare. REALLY! Listen and watch this brief clip and see if you know what speech in town I was talking about in my RANT.

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III. Mishmash of Value

1. The Natural 30 Years Later

I watched Robert Redford's The Natural for the first time. It is quite a story, inspired by a bizarre true life incident where a Chicago fan shot her baseball hero. The Natural, Roy Hobb's, career is halted by this incident and 16 years of his life take a downward spiral. Years later his high school sweetheart says, "We have two lives the life we learn with and the life we live with."

Lesson Learned:

Is that true for all of us? Do we have two lives? Which one is the longer life span: the learning or the living?


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2. Kids These Days

Andrew Ross Sorkin, not related to Aaron Sorkin, has written over 2000 articles for the New York Times. He started working there in high school and had published 71 articles by the time he graduated from Cornell. So he knows something about the contribution of his generation. He substantiates the argument that many of the truly remarkable innovations of the latest generation were all founded by people under 30. Think Microsoft, Apple, Facebook, Estee Lauder and Warren Buffett's empire.

Lesson Learned:

In his recent article he gathered different perspectives on this phenomenon. A venture capitalist wrote, people over 45 basically die in terms of new ideas. Sorkin himself says that young people have nothing to lose, no mortgage, are willing to take the biggest risks. Are you leveraging the benefits of "kids these days?"


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3. Dogs for Dinner

D'agnese, a restaurant in West Akron, invites dogs to dine with their owners every Monday night on their patio. Dogs get a bowl of water and a doggy friendly menu. Dining with lots of dogs is like heaven to me. When I called to reserve a table, the hostess warned me that there would be dogs on the patio. I said, "That's why I am coming."

Lesson Learned:

I suppose there are many reasons to frequent a particular restaurant. Food, location, and ambiance may all be factors to diners. For me there was one attraction to this restaurant on this night, the dogs. Do you know what people are really buying from you? Do you know how others perceive your value?


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4. Artless Art Walk

Little Italy in Cleveland has an Art Walk every June. This should be a great combination: a storied, eclectic area, intimate non -chain restaurants, galleries, great pastries, all in easy walking distance. So I put it on my calendar as a "do not miss". I didn't miss it, but it was a MISS. If you were having a party and inviting people over, wouldn't you go to some extra special measures? This is usually the only time in the whole year we make an effort make that drive down Cedar to this area. Wouldn't you think the area would make itself memorable?

Lesson Learned:

In communication the audience decides the speaker's effectiveness, not the speaker. It is the same thing in marketing. The audience or market decides great marketing. Yes there was this little band of 150 year-old musicians on the side walk, and one store offered some day old bakery. I don't call that rolling out the red carpet. Getting people to an event is only a part of the challenge. Then you need to get them to literally or figuratively buy-in while they are there. Whether it is discounts, freebies, food or decorations, are you doing everything your market wants you to do in order to be memorable and stand out?


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5. Text Dating

Dating has always had challenges. Regardless of the decade or the century of the date or the age of those dating. New technology brings new ways to be ineffective. I love texting. I like to be able to text during a meeting that is running late and be less disruptive. Sometimes we just need to set a time or a place and texting is very efficient. But text dating, especially in the early stages of courting-how romantic is that?

Young professionals, both men and women, always bemoan the fact of scarce stellar dating material. In today's world you meet someone and instead of picking up the phone and calling, you text? Really! You have a first date and then you text all week instead of calling. Really! The more things change the more they stay the same, women still want to be courted, wooed, and made to feel special. How special of you to text! BTW, Skype is not a substitute for face to face time.

Lesson Learned:

Now decades removed from dating-thank you universe-it is interesting to hear of these modern challenges. Is it any different than your employee texting a prospect or client instead of calling? We have at our finger tips more ways of communicating than we have ever had before in the history of the world. The challenge is to select the most efficient AND appropriate option IN ORDER to move our agenda forward. Text or email may be efficient, but will it really help move the prospect to a client, the young woman to date status, the interviewer to employer?


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IV. Live and in the Media

Live: Come and Join Us Can we keynote an event for you?

August 24 How to Tell Your Story (Entrepreneur Connect/ Akron Chamber of Commerce) September 12 Opportunities Have a Shelf Life (Broadview Heights Chamber of Commerce)

Forum 360 with Leslie as host

Upcoming Show: Non Profit Auctions and Why We Love Them
Guest: Brooks Ames,Kiko Auctions, and Margaret Medzie, VP Akron Community Foundation

Returning to TV on PBS Channels 45 & 49 this Fall

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am


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VI. Come and Be a Part of Our Community

We are always hosting some kind of event you can participate in for an hour or a day, in person or by phone.

**Follow Leslie on Twitter for FREE ATTENDANCE to the teleseminar!
       Ask questions during the call with #SeeUrValue

July 25 Boot Camp: Keen Your Brand Current
****Follow Leslie on Twitter for half off discount to the event!

August 27 4 pm Teleseminar: How to Build a Powerful PowerPoint
**Follow Leslie on Twitter for FREE ATTENDANCE to the teleseminar!
       Ask questions during the call with #SeeUrValue

October 18 8:30-5 HorseTalk: Lessons in Leadership
**remarkable day for those brave enough to spend it in "the pasture"

October 29 12:30 - 5 Master Class How to Build a Powerful PowerPoint
**Sign up by September 1 for half off discount to Master Class!

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


If It's Not an Oreo . . .

                  It's Not a Cookie

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V. The Natcha's Journals

Natcha, my 4-legged little Mexican legal immigrant, had a few months hiatus from doggy obedience school. (in my world referred to as owner obedience school) It was during this hiatus that we were at a Pet Smart. While I was talking to the owner of Simon, a 120 pound rescue dog, Natcha decided to do what I call a " drive by". While walking by Simon she snapped in his direction, though fortunately she snapped at thin air. She didn't hold her ground and snarl; she did what I call a drive-by. Natcha at 17 pounds could have been lunch for a less nice dog. My immediate take was she needed more socialization. A return to doggy obedience was obviously in our future. If you look in the honest mirror, what area in your life needs to be reviewed?

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