Electric Impulse Communications, Inc. Newsletter

June 2014

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay on Your Cutting Edge
  3. Mishmash of Value:
    1. You Create Your Own Truth
    2. What Is In Your Vault?
    3. Sustain Success
    4. How Do You Improve Your Client?
    5. The Clarity Club
  4. Live and In the Person
  5. Bye Coaching Class. . . Hello Best Friends
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

My dad used to say that serving in Europe in WWII was the highlight of his life. I think he meant it in many ways. He was proud of having served his country even way before Brokaw named him to the greatest generation. I believe that what he was really most proud of was being a dad.

Lesson Learned:

A dad is so important that we often don't really understand the importance at the time. It's kind of like water. When we have water available, we take it for granted that it will come out of the tap. Countries with no or little water are very sad places. A person without having had a dad in their life is a sad place.

In honor of my dad, we will offer you my second book Herbie's Hints at a discounted rate of $10. Get your copy here!

Happy Father's Day to Father's everywhere.


Return to Index

II. Ask Leslie - Stay on Your Cutting Edge

Each month we feature a new ASK LESLIE: a short video that will help you be more effective. This month's featured segment answers in 2 minutes and 32 seconds the question - which method of communication is the most effective? Think of your verbal, vocal, and visual as the legs of your communication stool. How many legs do you use when you email? When you call someone? Click here to hear my expert opinion.

Return to Index

III. Mishmash of Value

1. You Create Your Own Truth

Summits, seminars and conferences of all kinds are filled with people playing the 'my boat is bigger than your boat game.' If you have a sail boat, they have a yacht. If you have a plane, they have a jet. A woman I sat next to on the first day was visibly depressed on day #2. She turned to me and said "I'm charging $10,000 a day for my services. Now that doesn't seem like I charge enough."

Lesson Learned:

After my initial shock, I asked her if she was satisfied with what she charged. She was very happy with her compensation and her client base. She was second guessing herself because of what other people claimed they charged. No one else can decide your truth.


Return to Index

2. What Is In Your Vault?

Everyone has a value. A special value that differentiates them from others in their market. The challenge is to identify that value, believe in that value, and successfully market that value. Only the things that speak to your value should go in your vault. Your vault contains services, products or ideas that are yours and have the DNA of your unique value.

Lesson Learned:

Let's say you had a little safe in your hotel room. You put your treasures in that safe, things that have value to you. If you opened your safe and you went around and inspected the safe in every other room, there would be different treasures in every safe. Your professional vault needs to have what is valuable to you and your market. Which begs the question, what is in your vault?


Return to Index

3. Sustain Success

Weight Watchers has a program for people who have met their weight goal and maintained it for six weeks. It is called Lifetime Member and it allows you all the perks of membership FREE as long as you stay within two pounds of your weight goal, and you weigh in once a month. Sounds good. But think about staying within two pounds for the rest of your life. That is a challenge.

Lesson Learned:

You are successful. You may believe on some conscious or subconscious level that you have attained a success that satisfies you maybe even exceeds your expectations. Congrats. It's a challenge to maintain at your level. What actions are required to sustain your position or move forward?


Return to Index

4. How Do You Improve Your Client?

We often tend to think about a client, customer or guest in terms of what they give us. What if you turned that concept upside down and concentrated on what you give them. How do you dramatically improve your client's status?

Lesson Learned:

A benefit to you is that the more they win the more you win. That is a different goal and a different emphasis than when your GPS destination is how the client improves you. When how you improve your client intersects with your sweet spot, what you are really good at, your client wins.


Return to Index

5. The Clarity Club

As much as I love clothes, I am actually a fan of the 50# weight limit for luggage. This limit makes us edit our packing preferences. What if there was a figurative limit to the words and the thoughts that you use to convey your message?

Lesson Learned:

Most people like to belong to an exclusive club. Each airline has an exclusive club, hotels have their own exclusive guest club, and of course we know about country clubs. Astronauts are in their very own really exclusive club and even NFL players are in a club of just 12,000 who have ever played the game. The most exclusive club in the world just might be The Clarity Club. Those who can express themselves and move their agenda forward with clarity. Have you thought about membership in this club?


Return to Index

IV. Live and in the Person

Live: Come and Join Us Can we keynote an event for you?

June 18 Brunswick Chamber of Commerce

Forum 360 with Leslie as host

Upcoming Shows:

The Future: Class of 2014
Guest: Roshini Srinvasan, Tallmadge HS and Kristen Bratton, St. Vincent

Canton Local's Shark Tank
Guest: Mallory Floyd, Assistant Superintendent and Dr. Lynn Rudd, Literacy Specialist

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

**Past shows can be seen my Website.**


Return to Index

V. Bye Coaching Class . . . Hello Best Friends

Although I collected 165 lessons learned, this will be my final installment from the UA Coaching class Fall semester 2013, facilitated by Coaches Tressel and Dennison. Next month I will start the countdown to my August volunteer days at Best Friends. Coach Tressel told a story about recruiting a player in Florida. He was sitting in the office of the guidance counselor with a player and the player's mother. Picture this scene, a few national championships under his belt.

The player said he had made his choice: OSU. The mother, who wanted her son to attend a college within driving distance, said that was fine with her. However, her son would have to turn over his car keys, cell phone and give up his allowance.

Tressel knew he could not compete with a mom. As competitive as he is, he simply knew he was not going to sign this player and so he directed his efforts elsewhere. Wouldn't it be great if we could both be competitive and yet have the awareness to know when we can't win and save our energy and good will for the times that count?

Return to Index

VI. Come and Be a Part of Our Community

We are always hosting some kind of event you can participate in for an hour or a day, in person or by phone
*Follow Leslie on Twitter for discounts to all offerings!*

July 24 - Presentation Technology and Tools Boot Camp
Beachcomber Food Truck . . Yahoo!
Bring your laptop and put together a cutting edge 21st century presentation during the Boot Camp. The Beachcombers are just a plus!

August 28 at 4 PM Teleseminar CoachSpeak
**Follow Leslie on Twitter for FREE ATTENDANCE to the teleseminar!
Ask questions during the call with #SeeUrValue

September 19 - HorseTalk: Lessons in Leadership
A horse is the best mirror of your communication and leadership skills that you will ever have the opportunity to see your reflection. Join a unique group of people- no riding or horse experience necessary or even helpful.

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Opportunities Have a Shelf Life . . .

       What You Need For Success in 2014!

Return to Index



"The Electric Impulse" Blog - revised and beautiful!
If you wonder what I think about current events, click here.