Electric Impulse Communications, Inc. Newsletter

June 2007

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. See LeBron - See Leadership Gen Y Style
    2. When an Illiterate Jockey is the Smartest Guy in Town
    3. Dancing Wheelchairs
    4. Preakness Winner - Bad Start, Great Finish
    5. "Life's Short. Get a divorce."
  4. Case Study: Marauding Mall Israelis
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

After he came in second in the Preakness, Calvin Borel the Kentucky Derby winning jockey was interviewed. He simply said, "We lost." How many times have you simply said you lost or even you won? My Dad said, "No excuses. No whining, No sighs." Sometimes it is just that simple.


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II. Who Said It?

"Ain't nobody in the building, but me and that net." (answer at end of newsletter)


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III. Mishmash of Value:

1. See LeBron - See Leadership Gen Y Style

Rewind to the last game of the Washington series. LeBron said to Coach Brown, "Get me the ball." Brown called a timeout and said these profound words to the team: "Give LeBron the ball." Cavaliers Win. Fast forward to the last few minutes of Game 6 of the New Jersey Nets Series. Time out, LeBron is barking plays in the huddle. Coach Mike Brown is not even in the huddle. Cavaliers Win. Fast fast forward to the Pistons Game 1. As soon as the game was over, Charles Barkley, Magic, Jim Rome, everyone in the country was weighing in on LeBron NOT taking the final shot. MJ would have taken it.

Lesson Learned:


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2. When an Illiterate Jockey is the Smartest Guy in Town

After Calvin Borel aboard Street Sense won the Kentucky Derby, writers said he was almost illiterate. Calvin embraced the criticism, he didn't disagree. He said while he might not be able to read a book, he can read a horse, and not many people can do that. I loved his answer. He understands and values his strengths. Do You?

Lesson Learned:


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3. Dancing Wheelchairs

I was forcibly dragged against my will to a town festival. I'm not big on festivals, fairs, or parades. Especially out door festivals that outlaw dogs. How can you outlaw a dog from the outdoors? So Tim and Missy and Me were forced to watch the parade from outside the festival limits. Along came the traditional marching groups. Boring. Little girls in sequin outfits. Still Boring. The obligatory festival queen and contestants. Yes, Boring. The girl riding the bull was mildly entertaining, but what I loved were the dancing wheelchairs. The only group that stood out was a group on aging who walked the parade route while dancing with walkers and wheelchairs.

Lesson Learned:


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4. Preakness Winner - Bad Start, Great Finish

You may remember last year's Preakness when Barbero went down with what ended up a life ending injury. This year's Preakness started out with a horse, a beautiful copper colored horse with a white blaze down his face, falling to his knees as the gate opened. This year there was no life ending injury and the story might end there. But not this story, not on this day. Curlin was the copper horse that got off to bad start and went to his knees. Although unhurt, a start like that is usually devastating mentally if not physically. Imagine starting out with a huge misstep in momentum: your cadence gone, your confidence gone, your courage vacillating. Curlin maintained his rhythm and kept going. In a home stretch battle he took on the leader, Kentucky Derby winner Street Sense, and fought past him to win the Preakness by a nose.

Lesson Learned:


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5. "Life's Short. Get a divorce."

A Chicago divorce attorney, Corri Fetman, sponsored this billboard. According to the NYT, she hoped it would generate a little buzz. At last count, more than 1,000 people had called or sent an email about the ad.

Lesson Learned:


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IV. Case Study: Marauding Mall Israelis

Situation:

Each year kiosks in malls all around the country are taken over by who we affectionately refer to as marauding bands of mall Israelis. Usually after they have served their military duty, they want to travel. Coming to the states and selling products from the Dead Sea seems to be one popular option.

Process:

Most of these young men and women really hustle shoppers to stop and try their miraculous products. They work 12 hour days, 61/2 days a week, stopping shoppers to actually demonstrate their products.

What Happened:

As we were meeting a new mall Israeli, a man we knew also stopped. He asked the young Israeli woman if business was bad. She said, no. He went on to say that all of his friends in retail said business was very slow. She said, no business was good.

Lesson Learned:

No one told her to stop working hard because business was bad. No one told her to stop demonstrating and talking about the unique qualities of the Dead Sea. She thought she would come here and sell high volumes of product and she did. What are you telling yourself?


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V. Live and On TV

Civic Forum with Leslie as host on Time/Warner Channel 23 or 15

Upcoming Shows:

Week of May 27
The Generational Divide in the Workplace
Barbara Danforth, Executive Director YWCA of Greater Cleveland
Susan C. Rodgers, Buckingham, Doolittle & Burroughs LLP

 

Upcoming Shows:
Keep Safe in Summit County
Sherri Bevan Walsh, Summit County Prosecutor

 

What's an ESOP?
Riley Lochridge, CEO - COMDOC
Jeff Evans, CEO - The Willburt Company

 

Northside Renaissance
Joel Testa - Testa Builders

 

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23 in former Adelphia areas Channel 15
TV Air DIGITAL tw1111: local on demand
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

 

Bath, northern Summit and Cuyahoga County
TimeWarner subscribers: 9 pm M & W, Sunday Channel 15 or 23


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VI. Answer

Charles Barkley, former NBA All-Star, talking about the attitude, presence, and confidence needed to win in the NBA finals.


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