Electric Impulse Communications, Inc. Newsletter

June 2008

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. 1. Gen X/Y Specific Leadership Challenges
    2. 2. Additions to Website
    3. 3. Two Minutes to Tell Your Story
    4. Hillary- Woulda, Coulda, Shoulda
    5. Lessons from a Third World Country
  4. Case Study: What Obama and Bill Clinton Have in Common With You
  5. Live and On TV
  6. Answer
  7. FYI

I. Herbie's Helpful Hint (named after my Dad)

Let your wounds breathe: Figuratively and Literally

This week I was reminded of a lesson my Dad taught me. Whether it was my own skinned knee or my horse's skinned knee, my Dad would tell me to leave it open-let it breathe. Missy, my blonde cocker spaniel, had minor surgery this week: stitches on her neck, and stitches on her side. Somehow, at home we made the bad decision to cover her neck so she would not scratch. Forgetting my Dad's advice, Missy got an infection.

Lesson Learned:

Whether your wounds are literal or figurative, let them breathe. don't hide them, they fester. Take your protective coverings off, personal and professional, and let them breathe. Sometimes, you need an outside observer or the right internal person to just rip that bandage off.

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II. Who Said It?

"You get to a point in life where life takes more from you than it gives you." (Answer at end of newsletter)

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III. Mishmash of Value:

1. Gen X/Y Specific Leadership Challenges

The current generation of upcoming leadership is different. Haven't there always been ambitious, young wanna-be's vying for their seat on the fast track rocket to reward and riches? Yes . . . but the trip is faster now than it has ever been. Which is why the Gen X-Y leadership learning curve is much shorter than it likely was for you.

Lesson Learned:

The rewards will come sooner in their career. There is less time and less tolerance for missteps along the way. Which begs the question, what are missteps for a Gen X and Gen Y? Often, they are communication and leadership issues.

Read my article about these challenges in this month's Affluent magazine, What Does Gen-X Leadership Look Like?

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2. Additions to Website

The good news about websites is that they are in a constant state of re-creation. The bad news about websites is that they are in a constant state of re-creation! I'm excited to announce two new high tech, cutting edge additions to www.electricimpulse.com

Two "walk-on" videos have been added to help me deliver my message in a unique way for those website visitors who would rather watch and listen, than read.

Click here for my favorite walk on video.

Can you find the other one? Which do you like better?

First 3 respondents will receive a new Protect Your Value Electric Impulse T-shirt.

Lesson Learned:

So many lessons I am devoting #3 to the lessons I learned.

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3. Two Minutes to Tell Your Story

Walk on videos can be done a hundred different ways. Some people hook up a camera to their computer. I suggest you use a professional videographer, professional hair and make-up. How are you going to decide what to say? I've written my website, written speeches, and written articles and these two minutes of copy were the most difficult copy I have ever written.

Lesson Learned:

The walk-on is the website visitor's first introduction to you. What do you want your presence to say about you before you say a word? Out of all the things you could possibly say about you or your company, what would you choose? What does a visitor want to hear that could entice them to want to hear more? Go deep. Choose one aspect about your business, and go deep. And look good saying it: an amateur job in style or substance will tell your audience that is the quality of your work.

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4. Hillary- Woulda, Coulda, Shoulda

She started as the foregone winner. She lost Iowa. She won New York, California, and her tenacity won the respect of most. Although she eventually found her own voice, she lost in campaign strategy. She gave a concession speech faster than Reagan and with more grace than Ted Kennedy, but pundits first said it wasn't enough of either.

What can her candidacy teach us?

Lesson Learned:

Sometimes we learn more in the questions we ask than the statements we make. If she was as strong in her communication style at the beginning of the campaign as she ended up the long odyssey, would it have made a difference? Is there still a glass ceiling? With failure in sight, her 18 million voters did not leave her. Are your clients as loyal, how do you foster loyalty? Is she a contemporary political force going forward? Do you have the tenacity to follow through to the end?

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5. Lessons from a Third World Country

I recently had the opportunity to be a stranger in a strange land: Tunisia, (N. Africa) http://electricimpulse.wordpress.com for my comments about Djerba and Paris, camels, all male cafés, buying when you can't speak the language, horses tied to trees like the family dog, women covered from head to toe while having makeup applied in the MAC make-up store, a baby camel, a souk, and an island that has seen few Americans.

Lesson Learned:

I didn't know if I would be able to blog from this country both third world and high tech. Most days I could, except for the days the government shut down all Internet service for security reasons. So for most of you, this blog is not real time. But the lessons learned, and the response from those that did read it, tell me it is worthwhile to redirect your attention to last month's adventure. http://electricimpulse.wordpress.com

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IV. Case Study: What Obama and Bill Clinton Have in Common With You


No one heard of Obama prior to his center stage keynote address at the 2004 Democratic convention. When he gave that address he was not even a senator, he was the Democratic nominee who went on to win that November by 70%. Whether or not you watched that speech, one of the main reasons Obama is the Democratic nominee today is how that speech catapulted him from unknown to tomorrow's leader. Tomorrow may be 2008. How can one speech catapult you?


Bill Clinton was a very little known governor of a very little state when he nominated Michael Dukakis on center stage of you guessed it, the Democratic Convention in 1988. That nominating speech catapulted him from unknown to known.


The seeds of a past president and a current presidential candidate's national prominence were sown in public speaking. That's what a well Prepared, Polished and Powerful Presentation can do for a national figure, and for you. You can become influential in your profession. You can Position Yourself as the Expert when you seek that spotlight of visibility and stand out with a stellar presentation.

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V. Live and On TV

Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

Zip Basketball
Coach Keith Dambrot

The Torch is Passed in Ohio Politics
John Boccieri, State Senator

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23 in former Adelphia areas Channel 15
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

In Person - Come and Join Us - Can we keynote an event for you?

June 23 - AWBA Marketing You
August 8 - Lorain Bar Association
September 18 - ASTD September 24 - Cuyahoga Falls Chamber
September 25 - Parma Chamber
How to Create and Craft a Credibility-Building, Confidence-Enhancing,
Power-Projecting, Result-Driven Presentation

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VI. Answer

Character in Indiana Jones and the Kingdom of the Crystal Skull

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More people watched the Belmont than the first Laker-Celtic game. Who knew there were so many horse racing fans? What do you think you know about your business, your market, or you , , , that just isn't true? Next month's featured article

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