Electric Impulse Communications, Inc. Newsletter

March 2012

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  3. Mishmash of Value:
    1. Obama Live
    2. Romney, Santorum and Gingrich
    3. An Up Side of Hideous
    4. Retail Relevance w/ an Akron-Miami Connection
    5. Charles Barkley on Fans
  4. Live and On TV
  5. Come and Be Apart of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint (named after my Dad)

My Dad was a very active letter writer. As I have written before, he wrote more letters to the Akron Beacon Journal than any other citizen in history. He wrote Congressmen, Senators, and presidents. When I go to DC once a year to lobby, I remember his consistent communication with all elected officials. One time when an elected official would not take his call, he pretended he was someone else to get through the people censors.

Lesson Learned:

Although my Dad died 5 1/2 years ago, I still run into people who remember him for his letters: for taking a stand. In this PC world, do you take a stand?

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Each month we feature a new ASK LESLIE: a short video that will help you be more effective. This month's featured segment answers How To Start a Speech. Have you ever stared at a blank computer screen or pad of paper and waited for divine intervention? Then take 2:13 to get a few tips on where to begin a speech or presentation.

Click here to learn something in two minutes and thirteen seconds.

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III. Mishmash of Value:

I wrote my Master's thesis on the Holocaust. In the 1940's a group of prominent American Jews went to the White House to talk to President Roosevelt. They were not given the courtesy of a meeting. In 2011, President Obama was the fourth sitting president to get in his presidential limo and drive a few short blocks to address AIPAC, the American Israel Public Affairs Committee (a group focused on national security as well as Israel security). Secretaries of State, Defense, Senators, Congressmen, Presidents of Foreign Countries, have addressed AIPAC over the years. More than half of Congress and 2/3 of the Senate attended their policy conference a few weeks ago. Observations 1, 2, and 3 are from my eye witness account.

1. Obama Live

I had the opportunity to hear President Obama in person for the third time. In this large hall that holds 14,000 we have the opportunity to watch the speakers make the long walk to the podium. Regardless of your politics the President is still the President and it is pretty impressive to watch him walk out to address your group.

Lesson Learned:

The impression you make starts before you say a word. I watched every speaker make that walk from the curtains to the podium. The President walks with a grace, urgency, and a posture that befits the office. This year he spoke with more clarity than he did last year. A few key issues he repeated several times. The topics were serious but he did inject humor. The rules of communication apply even if your president.

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2. Romney, Santorum and Gingrich

I also had the opportunity to hear three of the four Republican candidates. Romney was very presidential and I have to say connected better with this audience than I have seen him connect when watching him on TV. He mentioned his faith, which was a good thing. We all have to embrace who we are. Santorum sounded like the petulant teen age son compared to Romney the father figure. Fortunately, he did not wear his signature vest. Gingrich actually took less time than he was allotted. But he really said everything he needed to say in that time. He demonstrated an often missing discipline to really stay on message.

Lesson Learned:

Three candidates' three very different styles. It is a benefit to see candidates, for any office, live. An added benefit to see them at the same time to compare them in real time. Do you take the time to see candidates for any office live, or do you rely on third party impressions?

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3. My Favorite Speaker

It will come as no surprise that I like to hear speakers in person. I have been fortunate to hear in person Obama, Reagan, Clinton- both and more candidates than you could put in a room. I have listened to MLK's I Have a Dream speech about as many times as there were people in the audience at Lincoln Memorial. I have a favorite speaker.

Lesson Learned:

After hearing Israeli Prime Minister Benjamin Netanyahu for the fourth time, I pronounce him as my all-time favorite speaker. He combines passion, historical perspective, logic, faith, and intelligence. The Secret Service guys standing around him add a little extra drama to the stage. What can you do to be someone's favorite speaker?

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4. An Up Side of Hideous

In last month's newsletter I wrote about a "fan" of mine who sent me a note and told me that H was for hideous in the picture of me that was enclosed in the envelope. A few weeks after I wrote that newsletter I received a red envelope in the mail, no return address. Not to be deterred I opened it. The undisclosed writer told me I was A FOR AWESOME.

Lesson Learned:

My point of sharing the first story was that at any given time we are just an envelope, a call or an email away from the other end of the emotional continuum. A moment ago it was sunny and now literally it is snowing. My latest "fan" proved that we are always a moment away from something great happening. Thank You. What can you do to move someone's continuum in a positive direction?

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5. Retail Relevance w/ an Akron-Miami Connection

Technology is changing the way we shop. Technology is driving how retail defines and delivers customer service. The NYT recently cited Miami-based-Akron-co-owned store Unknown with its 50 iPads to describe its mostly Nike merchandise.(owners LeBron James and Jaron Kanfer) In the same article Nordstrom's and Macy's were cited for their use of Apps, WI-FI, Ipads and computers in their stores for customers to browse the net while browsing the aisles. Mr. Nordstrom himself said "it's to have our stores be relevant".

Lesson Learned:

We all use technology. Do you use it to advance the customer experience? The Q gives suite guests an iPad to directly order food and beverage. Your choice is to be defensive or embrace the change. Technology has gotten cheap enough to incorporate in most businesses. What are you doing to add a personal touch through technology?

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IV. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

March 20 Akron YMCA, How to Tell Your Story
May 7 Hudson Job Search, Win the Interview Process
May 11 AultCare, Develop the Diva: Weapons for Women
September 14 Canton Chamber Fast Break Breakfast, Next Generation Leadership
October 17 Jackson Belden Chamber, 100 Tips in 100 Days

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Saving Wildlife: What We All Can Do
Guest: Jennifer Yost, The Bird Nerds Rescue

What We Need to Know About CJD and National Security
Guest: Florence Kranitz, President, CJD Foundation

***Channel 23:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

V. The Natcha Journals

Good dog equals good owner and bad dog equals bad owner. So when Natcha has an "accident" I know I have fallen short as an owner. It looks like it is her accident, truly it is my shortcoming. I have not put her in a position to succeed. Are you putting your team in a position to succeed or fail?

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VI. Come and Be A Part of our Community

Come join us at our first event of 2012. Our first Happy Hour Club is January 26 at the Happy Hour of 5pm. We have a very special guest demonstration and of course great networking, great food, and a great short program. Email or call us to let us know you are coming to "see what I see."

"The Electric Impulse" Blog
If you wonder what I think about current events, click here.