Electric Impulse Communications, Inc. Newsletter

March 2014

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives from

  1. Herbie's Helpful Hint
  2. Ask Leslie - Stay on Your Cutting Edge
  3. Mishmash of Value: Perspectives from D.C.
    1. Secretary Kerry in 10 Words
    2. Luntz, Bibi, Kerry: The Power of Questions
    3. Luntz, Bibi, Kerry: The Power of a Story
    4. It's Not What You Say
    5. Everyone is a Comedian
  4. Live and In the Person
  5. Lessons from CoachSpeak
    (temporarily The Tressel-Dennison Coaching Lessons)
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

My Dad loved whatever was new in whatever arena: cars, tools, and gimmicks of all kinds. It wasn't just the "new," it was the result of the new that interested him. The recent conference I attended showcased new Israeli innovation. Takedu is a computer company that designed a software program to identify leaks in water systems anywhere in the world. "Leaky faucets" so to speak result in 7 billion gallons of water wasted globally every day.

Lesson Learned:

Technology that saves water would save energy and money. Are you pushing yourself to find your own ways to adopt new ways of solving old challenges?


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II. Ask Leslie - Stay on Your Cutting Edge

Next month, we are taping ten new videos for our website and our YouTube channel. ARE THERE ANY TOPICS YOU REQUEST THAT I COVER IN A THREE MINUTE VIDEO? to read how energy is necessary to make anything happen. Here is your chance to have me address a question or challenge in communication. We will select one topic at random and the author of the idea will be invited to be our guest at an event this summer!!!!

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III. Mishmash of Value

1. Secretary Kerry in 10 Words

Secretary of State John Kerry addressed an audience of 14,000 in D.C. Kerry is not known for clarity. He was speaking on behalf of President Obama, who vacillates between clarity and long winded professorial speak. On the issue of Iran, Kerry said, "I will tell you in ten words where he stands." And proceeded to articulate ten words, and then added an eleventh word, "period" for emphasis

Lesson Learned:

Any issue can be simply stated. I know Iran and nuclear weapons is not a simple issue. The issue can be stated with simple clarity. If an issue that complex can be communicated in ten words, so can your issues. Are you working toward a ten word mindset?


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2. Luntz, Bibi, Kerry: The Power of Questions

Frank Luntz is a master at "words that matter." It's more than words. He charts how different words for the same event cause different reactions. He is a huge proponent of moving your agenda forward using questions. Three questions as a matter of fact. Prime Minister Netanhayu and Secretary of State both used powerful questions as an effective rhetorical devise in their prepared keynotes.

Lesson Learned:

We spend years becoming an expert. Years to cultivate an expertise in an area. It makes sense that we want to spew this knowledge at every opportunity. These three successful speakers illustrate a newer, more 21st century power. Use your expertise to frame powerful questions. You are still showing how smart you are, you are just doing it in a more powerful way. What 3 questions can you ask to move your agenda forward?


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3. Luntz, Bibi, Kerry: The Power of a Story

If you ever have the opportunity to attend a Frank Luntz session in person, take it. You will be mesmerized by this kind of sloppy, kind of overweight, tennis shoe wearing Ph.D. What you will learn the most from and what will be most entertaining are the stories that he tells. The Secretary of State told a story and then specifically said, and the point of the story is . . . Prime Minister Netanyahu, known for 3 decades as an outstanding speaker, started with a story.

Lesson Learned:

The rules of communication are the rules of communication. They apply to everyone, in all circumstances. It does not matter if you are a leader of a country or your team, the rules apply. Follow the rules and you are effective. A story needs to be brief, the speaker needs to cut out the message and connect it for the audience. Can you tell an effective story?


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4. It's Not What You Say

Studies tell us that the actual words we say have less effect than we think. Experts argue the validity of old studies. Frank Luntz claims that it's not what you say that matters. It is what your audience hears, sees, and feels that matters to them.

Lesson Learned:

Everyone is charged with staying relevant. This means it is your obligation to keep everything about you relevant including how you communicate. A 21st century style of communication means that you operate from the perspective of your audience not your own. It is not a matter of what you want to say, rather what the audience needs to hear. Are you catering to your audience needs or your own?


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5. Everyone is a Comedian

I heard many speakers over 2½ days. I heard keynote speakers, break out session speakers, and moderators. Sometimes it seemed as though everyone wants to be a comedian. While the audience does need lighter moments, watch out for too many lighter moments. Don't try too hard to make too many moments light.

Lesson Learned:

Yes stay in the moment and take advantage of opportunities to lighten a topic or mood. But at the same time, don't try too hard. Humor is difficult, that's why Seinfeld makes 60 million a year. Are you aware of the line between light and a total eclipse?


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IV. Live and in the Person

Live: Come and Join Us Can we keynote an event for you?

April 2 The Next Level Workshop
April 7 Hudson Job Search
April 24 Mid-Ohio ESC
May 8 Women's Council of Realtors

Forum 360 with Leslie as host

Upcoming Show: How Does Advertising Help Your Business?
Guest: Brad Hain, 24/7 Marketing

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

**Past shows can be seen my Website.**


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V. Lessons from CoachSpeak

Coach Kehres was head football coach at Mt. Union for 18 years. He had a record of winning 93% of the games his teams played. Think of your success as a doctor or salesperson if you were successful 93% of the time. When asked what motivated him, he said he was driven by fear for 18 years. Fear that he would not try hard enough, fear that he would not prepare good enough game plans, fear that he would not physically prepare his teams well enough. In this politically correct time, we may not want to hear that successful people are fueled by fear. They are supposed to be motivated by goals and doing their best. Motivation is not right or wrong, we just have to be authentic in what motivates each of us.

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VI. Come and Be a Part of Our Community

We are always hosting some kind of event you can participate in for an hour or a day, in person or by phon
*Follow Leslie on Twitter for discounts to all offerings!*

Announcing FLASH EVENTS! We have scheduled 14 events in 2014. These are events that you can plan for weeks or months in advance. We are adding FLASH EVENTS that we will announce in a FLASH, with just a week's notice. These events will be shorter and cost less and be more timely. So if I want to address a current communication or leadership issue, I will email notice of a FLASH EVENT and off we go for Oreo's and Opinions.

February 27 Teleseminar #1
This teleseminar will preview the Oscars rather than review the Oscars. Join us in real time or any time after you sign up. 9 things to look for in the upcoming Oscars.

May 1 Video and You Breakfast - first early morning session
Participants asked for a morning session of Video & You so May is the only early day offering of this unique opportunity.

May 22 Master Class: Next Generation Leadership
Sign up by April 1 for 50% off this 4-hour master class.

HorseTalk: Lessons in Leadership
Friday June 13 and Friday September 19

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Opportunities Have a Shelf Life . . .

       What You Need For Success in 2014!

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