Electric Impulse Communications, Inc. Newsletter

March 2008

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Demo Dirt and Me
    2. Who in your Life is Getting You Ready?
    3. Uno and His One Defining Moment
    4. Are Favors a Thing of the Past?
    5. NBA Players and Presidential Contenders
  4. Case Study: Oscar Gloves Off - Bad Taste and Bad Hair
  5. Live and On TV
  6. Answer
  7. Test Your Chocolate IQ

I. Herbie's Helpful Hint (named after my Dad)

My Dad used to have a saying: a true champion comes from behind. He was a huge OSU football fan, having been a "water boy" before WWII, He likened coming from behind to coming back in the fourth quarter. John McCain's grit and stick-to-it-ness: political road kill this summer, paying his own fare for a middle seat on a commercial plane, and carrying his own luggage. My Dad would have asked: would you have quit? When Hillary lost 14 primaries in a row, would you have thrown in the towel?

Lesson Learned:

You can only come from behind, if you stay behind and don't quit. How much stick-to-it-ness do you have?


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II. Who Said It?

"Whenever I had an idea or message I wanted to drive into the organization, I could never say it enough. I repeated it over and over and over, at every meeting and review, for years, until I could almost gag on the words" (Answer at end of newsletter)

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III. Mishmash of Value:

1. Demo Dirt and Me

www.demodirt.com is a website hosted by a young reporter in NYC, Galia Ozari. She is a very interesting young woman and you will find her website full of demographics and how they affect our lives. Click on this link - www.demodirt.com read her interview with me about how John McCain used communication to stand up to the New York Times!!


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2. Who in your Life is Getting You Ready?

When you were younger, you likely had a parent, aunt, coach, or guidance counselor who asked you questions about your future. It started when you were five: what are you going to do when you grow up? As you matured to high school the questions matured also: what grades do you need to get into that college? What schools have that major? And then you graduate and morph into the workplace. Now who asks you questions that get you ready?

Lesson Learned:

Those in the middle of a challenge benefit from questioning. Who is asking you questions that get you ready? It's likely that no one is asking you because "they" think you already know. Are you asking yourself the tough questions that an external source used to ask?


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3. Uno and His One Defining Moment

Tension mounted as the winners of each division entered the ring. Primped and polished each division champion promenaded around center court. Some of the champions had winning ancestry going back to the Pilgrims. Others had handlers with winning reputations. The judge knew going into the competition how he would find his winner. He prophesized that there would be a moment in the ring when he would just know. The contest was the Westminster Dog Show

Lesson Learned:

There is always a defining moment when your audience just knows. How are you preparing for that moment because it is not about how good you are or how well you do your job. All of the dogs in the ring were champions, as most of your competitors are worthy. It's about how well you present yourself in that defining moment. Uno was the first Beagle to ever win Champion in Best in Show. What are you doing to be prepared to win your Best in Show?


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4. Are Favors a Thing of the Past?

In a gas station stop for coffee, I encountered a long line at the cash register with people paying for gas station breakfast sandwiches and other nutritional goodies. I had a $1.00 bill and the coffee was 99 cents. I asked the last person in line if I could give them the $1.00 and if they would pay for my coffee so I didn't have to wait in line. The answer I received was an emphatic, NO.

Lesson Learned:

I wonder what subversive plot could this person have thought I had conjured up? Perhaps I was a part of a mass counterfeit ring, or I was attempting to launder drug money with my $1.00 bill. When is the last time you did a favor just to do a stranger a favor? Are they a thing of the past?


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5. NBA Players and Presidential Contenders

The Cavaliers trade was a trade heard round the Internet. With less than a minute to go, the Cavaliers traded four players. A statistic overlooked in the dissection of the trade was this: the Cavaliers traded players with a total of 40+ playoff game experience, for players with a total of 160+ playoff game experience.

Lesson Learned:

If playoff experience is important in the NBA, why is it not important in presidential politics? The public decided it was not important when JFK ran against Nixon, when Gore ran against Bush. How important experience is in 2008 is yet to be decided. So what does that tell you about the importance of experience for you or your company when presenting a sales presentation or for a promotion?


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IV. Case Study: Oscar Gloves Off - Bad Taste and Bad Hair

Situation:

The Oscars almost two weeks ago almost lulled me to sleep, so my sleepy Oscar newsletter missed a few observations that need to be made.

Observation:

How odd that the winner for best costumes had the most horrid dress of the evening. Just because we are good at something does not mean we are good at doing it for ourselves hence the value of an outside perspective.

Observation:

When did wearing a ponytail to the Oscars become acceptable? This was a clash of generations, Gen X telling Hollywood we will make our own rules. Even if your first name is Cameron, or you are Anne Hathaway, a ponytail doesn't cut it on Hollywood's glam night.

Observation:

Many consider Colin Farrell to be hot. Maybe Colin can get by with it, but Viggo Mortensen can't, and neither can you. What is sexy about dirty hair and a three-day stubble?


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IV. Live and On TV

Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

Week of March 16
Understanding Presidential Politics Part 2
Dr. David Cohen, Bliss Institute and The University of Akron

Week of April 6
Justice League of Ohio
Catherine Harper Lee, Founder
Randi LeHoty, Court of Claims

Coming in April
Go Red for Women
Dr. Deb Plate and Suzy Hughes

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23 in former Adelphia areas Channel 15
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

In Person - Come and Join Us

March 13 -- Cleveland HBA
Nine Ways to Catapult Sales

March 27 - CREW (Commercial Real Estate Women)
Standout Sales - Creating and Communicating Buy-In.

April 17 -- Lorain Leadership
How to Create and Craft a Credibility-Building, Confidence-Enhancing,
Power-Projecting, Result-Driven Presentation


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VI. Answer

Jack Welch, in Straight from the Gut. A reminder that saying something once, twice, or three times is just not enough.


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VII. Test Your Chocolate IQ

If you have heard me speak in person, you know I use and love chocolate. I got only 11 correct. How many can you get correct?
http://food.aol.com/play-with-your-food/candy-bar-id-quiz


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