Electric Impulse Communications, Inc. Newsletter

March 2009

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Sully - A Real Hero
    2. America Coming to Toyota
    3. Lebron James and The Law of Reciprocity
    4. When the Bad Economy Makes a Good Excuse
    5. Introducing Frugal Fridays
  4. Case Study: Two NFL Players and My Desert Survival Exercise
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

When I first learned how to drive, my Dad insisted that I learn how to drive stick shift. And, since his company had trucks that were stick, my sister and I had the pleasure of learning using what seemed like three-foot gears! My Mom agreed with the female contingent that it was a waste, certainly a skill we would never use. After a few lessons, and a rudimentary understanding, my Dad either was satisfied or gave up.

Lesson Learned:

A few years later, my first car was...guess what, a stick shift! Fast forward a few decades and my present car is a stick shift. I have always been most grateful that I knew how to drive a standard, and it's kinds cool too. What can you learn, or what do you need to know, that you may think is not necessary?


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II. Who Said It?

"I always want to give back. It's more than just a basketball game. It's about creating friendships and ties."

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III. Mishmash of Value:

1. Sully - A Real Hero

Sully is my hero. I want every pilot on every plane I board, to be like Sully. I actually want every hero to be like Sully: quiet, gracious, back to work! US Airways' Capt. Chesley 'Sully' Sullenberger III, is the pilot who deftly landed a disabled passenger jet in New York's Hudson River, saving 155 lives. The co-pilot was at the wheel when the engines lost power. Urban legend has it that he said, "this is my plane", and took over. He had just two minutes to decide what to do when the jet lost power in both engines. He contends, he was not calm but he was focused.

Lesson Learned:

Truth or urban legend has it that after the landing, he was sitting in the terminal drinking a cup of tea and reading the newspaper. Do we do our job for accolades or for doing a job well done? Do we remain focused?


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2. America Coming to Toyota

Akio Toyoda is the future president of Toyota. He is a descendent of the Toyoda family. At 52 he is poised to become the next CEO, relatively young to become a Japanese executive. He is fluent in English having received his MBA in America. Observers note that he seems very much a part of the younger generation, cracking jokes, talking off the cuff rather than a formal presentation.

Lesson Learned:

Toyota is struggling with the deepest sales decline in a generation. Drop-ins continue to be a part of Akio Toyoda's routine, as he is expected to be a more visible presence. Have the fortunes of your company changed? Have you changed with them? Do you conduct drop-ins: internally or externally?


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3. Lebron James and The Law of Reciprocity

Lebron James was passing to his Eastern Conference teammates before the All-Star game even began. Each team member received a triangular crystal piece engraved with the Eastern Conference roster and signed: Congratulations. Your friend, LeBron.

Lesson Learned:

Your business is about relationships too. What have you done recently to further relationships with your team? With people who could be teammates in the future?


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4. When the Bad Economy Makes a Good Excuse

These people have something in common: One owns a company that makes maternity wear, another is a 28 year old business student, another a mystery writer. What do they have in common? Each uses the economy as an excuse to justify their behavior: cold feet in proposing marriage to his partner, an excuse to skip a conference where she was supposed to speak, an excuse to fire a Nanny.

Lesson Learned:

Letitia Baldrige, etiquette expert, contends anyone using the economy as an excuse is tossing out a white lie, and white lies are a cornerstone of good manners. Are you allowing the economy to be an excuse?


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5. Introducing Frugal Fridays

In appreciation of our current economic situation I am implementing Frugal Fridays. My work with clients is on a project basis, rarely do I work with a client for one hour or one session. Starting as you read this newsletter, I am implementing Frugal Fridays. In the limited, open time I have available on Fridays, I will see clients for a two-hour session rather than project basis. If you need help in getting to your next level of excellence, and finances may prevent you from benefiting from the over-all scope of my engagement, here is an option that may be used twice.

Lesson Learned:

Are you crafting ways to help your market use you?


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IV. Case Study: Two NFL Players and My Desert Survival Exercise

Situation: As a teambuilding event, I offer the Desert Survival Exercise. The key to survival in this exercise is to select the correct strategy: to stay at he crash site or go for help. Your survival is decided in the strategy you select.

Process: The recent tragedy with the four athletes who went fishing from Tampa reminded me of this exercise. What may seem like a classroom event, played out on the high seas. The one who stayed at the site of the overturned boat, lived. The three who left for whatever reasons, appear to have died.

Result: For each of our businesses, strategy is that important, often over-looked key. Your team members get caught up in the process, the how-rather than the what. An exercise that seems unrealistic, may teach your people about the value of strategy and even save a life!

V. On TV and Live

TV-- Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:


Week of March 31 Transitioning from Civilian to Military Life Part I

Guests: Aaron Cohen, U.S. Marines and Nicholas Davidson, U.S. Navy


What's New at Hospitals?

Happy Trails Animal Sanctuary

Notre Dame Legends Go to Japan


Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties:

Channel 23 Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30


In Person - Come and Join Us. Can we keynote an event for you?


March 18 Garfield Chamber of Commerce

April 14 Association of Fundraising Professionals

August 8 N. Canton Chamber of Commerce


Happy Hour Club 5:00-6:30 Open invitation-seating limited RSVP necessary

February 19 - exceeding capacity

March 19 - Gen-X/Gen-Y

April 23 - The Job Search, RSVP now!


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VI. Answer

LeBron James, regarding the gift he gave his Eastern Conference teammates.


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