Electric Impulse Communications, Inc. Newsletter

March 2011

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value:
    1. Why a College Student and Gen Y Boot Camp?
    2. A Stewardess Gets Her Wings Clipped
    3. A Pink Named Boy
    4. Three Speakers Great Yet Flawed
    5. To Be or Not to Be - 1 Side or 2 Sided
  4. Live and On TV
  5. Looking for Ideas
  6. Answer

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I. Herbie's Helpful Hint (named after my Dad)

My Dad used to say; "I could drive a semi through there". That comment was always in response to my belief that the car I was driving could not fit through the space, especially while driving a Suburban and four-horse trailer.

Lesson Learned:

Whenever I hesitate or think that I can't get through the snow or any obstacle, I think of my Dad's challenge to me. Especially since I live on a hill with a long driveway. Those words have propelled me home on more than one occasion as well as through life challenges. What words do you have that can propel you over your figurative or literal challenges?

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II. Who Said It?

"People want leadership, Mr. President, and in the absence of genuine leadership, they'll listen to anyone who steps up to the microphone."

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III. Mishmash of Value:

1. Why a Boot Camp for College Students and Gen Y?

Every few months I get a call from a parent of a college or post college student. "Can you help my child" it always begins. The scenarios have a common thread. A young person needs help in order to communicate in the job or graduate school interview process.

Lesson Learned:

We are listening to the market and trying something new. Introducing an event for recent college students, college grads, or Gen Y. This Happy Hour Club will concentrate on what a young professional needs to know about the interview process, networking, and job expectations. June 16 at the happy hour of 5pm, no charge to those with a desire to understand and exhibit superior skills.

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2. A Stewardess Gets Her Wings Clipped

It's the little things. On one hand we are not supposed to sweat the small stuff. On the other hand, the small stuff can ground us. A stewardess, needing to get her monthly minimum number of flight hours, was going to make a turn around trip to Spain. She got to the airport and found she had lost her airline nametag. In this post 9/11 world, airline personnel cannot fly without proper ID. She was grounded.

Lesson Learned:

Perhaps the check is in the mail, and don't sweat the small stuff are two clichés we need to question. If the stewardess could not fly because of a lost badge, and she could not keep her job because she did not have the required hours, is a badge really small stuff. So perhaps the real question is, can you correctly identify the small stuff?

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3. A Pink Named Boy

Chanel got me, they really got me. Chanel introduced a new lipstick "Boy", named after the man who was the love of CoCo Chanel's life. They introduced it by making it available in select stores for Valentine's weekend. Then making it unavailable until May. When I could not find a store that carried it that weekend, I had to have it. I went online and bought it not even knowing if I liked the color. They made it so exclusive I just could not wait until May.

Lesson Learned:

I bought a color of product sight unseen. I did not even know if I would like it. Frankly, now that I have it I am not crazy about it. But I bought it and paid shipping instead of waiting until May and going to my local store. They created a Buzz. How can you create a buzz for you, your product or service?

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4. Three Speakers Great Yet Flawed

One paced without purpose, one read too much, and one devalued their skills. Yet I had the pleasure to hear three great speakers in one night. The first speaker paced the stage. As a speaker you can move, it needs to be with purpose not an aimless walk.

You can read your notes and still be effective if your vocal is strong enough to connect and carry you. If you follow a great speaker, don't de-value your skills or the audience will devalue you too.

Lesson Learned:

As a speaker you don't have to be perfect. It is not even your goal. Your goal is to be effective. Each one was effective in their own voice. There are ten criteria for an effective speaker, you need to be competent at most of them not all of them. (Email me for the list of criteria)

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5. To Be or Not to Be - 1 Side or 2 Sided

Every few years I revisit my business card strategy: one side or two. There are advantages to both. One side leaves an open space for the recipient to write a note or something with which to remember you. Two sides give more information. A few years ago I tried two sides and did not like it.

Lesson Learned:

Your business card like your website should be organic, constantly evolving. This time around I put on the reverse side the events that we sponsor and so far I like two sides. What have you assessed or changed recently to stay current?

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V. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

March 16, Develop the Diva Within
April 12, 100 Tips to Communicate Your Competitive Edge for SMEI of Akron
July 28, Develop the Diva Within for Women2Women

Come and Be A Part of our Community

April 7 Videotape and You 11:30-1:30 Lunch included
May 10 Teleseminar #2: Do It Like Gaga 4pm
June 16 College Student and Gen Y Boot Camp 5pm
June 30 HorseTalk: Lessons in Leadership

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Show:

Week of April 5
A Mother, A Child, and A Dog Living with Asberger Disorder: The Lonzer Family

This month we are taping at the Cavalier's practice facility

Channel 23 The days/times for Forum 360 as follows:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

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Looking for Ideas

In April I am shooting 10 videos for my website. Ten brief videos to share with you specific knowledge on how to better communicate your value. These will be brief and to the point. I am gathering ideas for what you would like answered. Some ideas already shared: how do I begin a speech, how do I end a speech, what do I say as a trade show exhibitor? My book FREE to the first 6 people who suggest a topic I can cover in a minute or two video.

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VI. Answer

The Michael J. Fox character in the movie The American President

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"The Electric Impulse" Blog"

If you wonder what I think about current events, click here http://leadersneedtospeak.com

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