Electric Impulse Communications, Inc. Newsletter

May 2008

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. III. Mishmash of Value:
    1. Premier Mid Month Issue
    2. Can Communication Help Marc Dann?
    3. The Saga of Small Orders Continued
    4. When CNN and Fox News Play Nice
    5. Eight Belles-When Too Much is Too Much
  4. Case Study: Political Event with 500 in attendance
  5. Live and On TV
  6. Answer

I. Herbie's Helpful Hint (named after my Dad)

Did you ever find yourself thinking, I wish it was Christmas, or I wish it was the week-end, or I wish it were vacation? Growing up, I was always wishing that it was a date sometime in the future, usually horse related. Like I wish it was summer, or I wished it were Nationals. My Dad used to say, be careful not to wish your life away.

Lesson Learned:

Have you noticed that time goes faster and faster as we get older and older. The years between 20 and 60 supposedly fly by! Do you wish your life away by looking too forward to the future, to the destination, and not enough to the journey?


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II. Who Said It?

"This reaches outside racing. This is about finding something you love to do and following through with it ". (Answer at end of newsletter)

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III. Mishmash of Value:

1. Premier Mid Month Issue

This issue premiers both a new time of month for my newsletter and a new server. The decision to make these changes was made to enable both my business and myself to move forward, faster.

Lesson Learned:

What decisions can you make in your business or career that can help you get to your next level faster?


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2. Can Communication Help Marc Dann?

There are many speeches throughout history that experts point to as changing the course of events: The Gettysburg Address, the Checkers speech, Teddy Kennedy's answer to Chappaquiddick kept him in office. But good speeches cannot make magic. Marc Dann is Ohio's Attorney General who has admitted to an affair while in office. Top staff members were forced to resign for the same kind of indiscretion. People ask me what I would advise AG Dann if he asked me. I do believe that communication has changed the world. But communication can't change the facts no matter how wonderful the oratory that is used.

Lesson Learned:

Good oratory is not like the ephedra or herbal weight loss of communication. The idea is not to commit any act or make any comment, and then use communication to bail out, like using ephedra after a 2,000 calorie meal. Communication can protect your core value; communication can't protect you from yourself.


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3. The Saga of Small Orders Continued

In my last newsletter I talked about my challenge to get a small number of T-shirts produced. And asked how many of you said no to what you thought was a small order or a small client. One reader immediately wrote me with a story that he approved that I re-tell in this newsletter. A few years ago a prospect asked him for a job so small he did not even charge for it. Currently this same reader is in the midst of a 1.3 million project with this same past prospect, now obviously a client.

Lesson Learned:

It's one thing to talk about sales from a philosophical standpoint. This is not theory. This is dollars in this service provider's pocket, because no job was too small.


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4. When CNN and Fox News Play Nice

The program was billed as an off the record evening with Paul Begala, CNN and Dan Senor, FOX. That in itself was intriguing, knowing that nothing is off the record in media or in politics. Paul oversaw Bill Clinton's '92 campaign, Dan Senor is married to Campbell Brown! In a room of 500 people they managed to make us feel as though we were in their living room laughing with them, feeling as though we were both in the inner circle and just one of the guys.

Lesson Learned:

TV people are often disappointing in person when they have to rely on writing their own lines. To be yourself in front of 500 strangers is not an easy feat. There is value in you being the same in front of 2 or 200 people. Do you have the confidence to just be you and let your Inner Brilliance come out?


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5. Eight Belles - When Too Much is Too Much

Two years ago I wrote about Barbero. A horse and an accident that both saddened and united Americans from school children to grandparents who had never touched a horse: Never touched their velvet nose or smelled their sweet breath of grass. As many of you know, the original Electric Impulse was a show horse who died of complications of a leg injury. Eight Belles was too young and ran a race that was too far on ground too hard.

Lesson Learned:

Eight Belles was an astonishing filly who beat 17 boys to come in #2 at the Kentucky Derby. Was it worth her life? What decisions do we make about our personal and professional lives that may be ill advised? What reward do we want that comes with consequences we don't really want to pay.


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IV. Case Study: Case Study: Political Event with 500 in attendance

Situation:

A young man, Duncan Kirkwood, is president of the Student Government Association at Alabama State University. Last week in Solon, Ohio he was introduced to a gathering of 500 people. He walked up to the podium, in a room full of strangers two, three, and four times his age.

Process:

He lingered at the podium only long enough to take the microphone out of the holder, quickly coming out from behind the podium, and for five minutes stalked the stage like a caged cat. With no notes on his body and no teleprompter on site, he quoted Martin Luther King, his life experiences, and his goal to run for senate in 2010.

Results:

Although he was followed on the program by names and faces far more known than his, no one left that ballroom without knowing whom Duncan Kirkwood was. Some of the TV personalities that followed referred to him as "Senator". In those five minutes Duncan made "friends" with 500 people.

Lesson Learned:

The value of public speaking is to talk with a larger number of people than you could see at one time, to have the audience connect with you as a person, to support you, to help you move your agenda forward. It's hard work with big dividends.


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V. Live and On TV

Civic Forum with Leslie as host on Time/Warner

Upcoming Shows:

Changes at the Top-Akron Public Schools
Sylvester Small, Outgoing Superintendent Akron Public Schools
David James, Incoming Superintendent Akron Public Schools

Zip Basketball
Coach Keith Dambrot

The Torch is Passed in Ohio Politics
John Boccieri, State Senator

Summit/Stark/Cuyahoga Counties: M & W 9 pm, Sunday 9am
Channel 23 in former Adelphia areas Channel 15
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30

In Person - Come and Join Us Can we keynote an event for you?

June 23 - AWBA Marketing You
September 24 - Cuyahoga Falls Chamber
September 25 - Parma Chamber
How to Create and Craft a Credibility-Building, Confidence-Enhancing,
Power-Projecting, Result-Driven Presentation

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VI. Answer

Danica Patrick, after becoming the first woman to win an Indy car race. Is there something you love to do and are you following through with it?


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