Electric Impulse Communications, Inc. Newsletter

May 2010

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

Did you hear Boston Coach Doc Rivers in the time-outs?
What he said was an example of 21st Century Leadership.

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value:
    1. Don't Call Me Jennifer
    2. Tami Longaberger-Confirmed an Urban Legend
    3. 100 Tips in 100 Days Update
    4. What Betty White and Jay Z Don't Have in Common
    5. Return of Frugal Fridays
  4. Live and On TV
  5. Answer

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I. Herbie's Helpful Hint (named after my Dad)

My Dad was disciplined about taking care of our cars. Growing up, family vacations meant road trips, not airplane rides. Before we would leave on a road trip, my Dad always had the car thoroughly checked out. Although growing up my sister used to say that I got my parents bad habits, I did get this one good habit from my Dad. When we recently drove to D.C.I had to have the car checked over just like my Dad.

Lesson Learned:

MDo you have a road trip in your summer future? If you learn this lesson from my Dad, you will make that appointment . . . even if you just had the oil checked, even if . . . Will you get your car checked out before you start out?


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II. Who Said It?

If love could save them, they would live forever."

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III. Mishmash of Value:

1. Don't Call Me Jennifer

I attended the only debate between the Democratic candidates for Senate, Lee Fisher and Jennifer Brunner. Make that Lt. Governor Lee Fisher and Secretary of State Jennifer Brunner. At the end of the debate, each candidate was allotted time for a final comment. Brunner took her time to scold her opponent for calling her Jennifer, and not using her official title.

Lesson Learned:

One of the problems with politics is the "beltway" mentality. Often elected officials and pundits have different priorities than us mere mortals. With the country embroiled in two wars, high unemployment, and a myriad of other challenges, does the average voter really care how candidates refer to each other? The audience drives your communication not you. Successful communication is about what the audience needs to hear, not what you want to tell them. Could the final few minutes have been used more effectively? Could your final few minutes be used more effectively?


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2. Tami Longaberger-Confirmed an Urban Legend

Last month's newsletter featured a picture of me standing next to Bernie Kosar and Tami Longaberger. While I was thrilled to meet Bernie, it was Tami who was the recipient of my burning question. I had the opportunity to ask the source of an urban legend to confirm or deny the popular story that has circled the Internet about Tami, her daughters, a chimney sweep, and Santa Claus.

Lesson Learned:

She told me that the story was true. How cool is that: I can say that Tami herself confirmed it to me. If I had not attended that event, I would not have had the opportunity to meet her. If I had not chosen to ask her rather than talk to Bernie, I would not have had the urban legend confirmed. Go to events and actually talk to people you want to meet.


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3. 100 Tips in 100 Days Update

As a New Year's resolution, I committed to write 100 tips in 100 week-days. I wrote Tip #82 Wear Bold Colors after attending a seminar where the speaker literally wore the same neutral color suit as the wall paper. I reached 100 TIPS on Friday May 14. My next goal is to make a book out of these tips. The kind of book you can slip in a pocket or briefcase. Follow my tips on my Facebook page or at http://LeadersNeedToSpeak.com.

Lesson Learned:

It's a start. I have long wanted to write a book. Although this is not the great American novel or the next Good to Great, the longest journey does begin with one step. What step on your journey can you start with today?


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4. What Betty White and Jay Z Don't Have in Common

They graced the SNL stage on the same night. Betty White as a result of a Facebook campaign and Jay Z, well, as a result of being Jay Z. White embraces all 88 years of her life. Jay Z thinks, or wants us to think, he is a 20 year old bad boy hip hop artist. The problem is that he is 41 years old and worth 150 million. When he sings the lyrics, they don't ring authentic.

Lesson Learned:

Throughout history leaders have been defined by their ability to evolve with the times. As a recording artist Jay Z was very successful in the 90's. Can he evolve as he ages? Paul McCartney evolved, and his music and lyrics evolved with him. Can you, your business, your career, evolve?

5. Return of Frugal Fridays

They're back! Frugal Fridays will return for June, July, and August only.
Here is how they work: Under the guidelines of Frugal Fridays, you can come for up to three sessions at a discounted cost. The bonus to you is 1. the cost and 2. the option of one, two or three sessions prior to or instead of extended work.

Lesson Learned:

In this economy and truly any economy, we need to make it easy for people to do business with us. Boston Market has added an easy lunch carryout to attract the lunch crowd in addition to their staple dinner business. Frugal Fridays are a way for you to either "test" drive working with me, or work with me in a less intense way. Do you have an option for everyone who wants to hire you?


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V. On TV and Live

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Week of May 24 Challenges of 21st Century Media
Guest: Lute Harmon Jr., Inside Business Magazine

The Newest Police Dog-Stow Police Department
The Hall of Fame STEM School
Cooking with LeBrons Grandmothers Fan Club


Past shows can be seen on Local on Demand


Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties:

Channel 23 - Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30


In Person - Come and Join Us Can we keynote an event for you?


August 21 AWBA Regional Conference, "How to use Communication to Succeed"

July 15, Videotape and You, 5-7- Seven seats open - RSVP quickly

June 15 Teleseminar- How to Design a Results Driven Presentation

HorseTalk: Lessons in Leadership May 20, 9-4 click here for info

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VI. Answer

Poster Dr. Gamblin's office, canine oncologist


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"The Electric Impulse" Blog" Don't have to wait a month for my opinions! http://LeadersNeedToSpeak.com for comments

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