Electric Impulse Communications, Inc. Newsletter

May 2011

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint: LeBron Apologizes
  2. Who Said It?
  3. Mishmash of Value:
    1. Website that Helps You Visualize
    2. Derrick Rose as the Anti-Lebron
    3. Own the Podium
    4. Cisneros and Cheesy Nachos
    5. President Obama and 60 Minutes
  4. Live and On TV
  5. Answer

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I. Herbie's Helpful Hint (named after my Dad)

Too little too late. Better than nothing, but LeBron you were just too late for the dance. A year almost to the day after LeBron quit in Game 5 of the Boston series, and let’s just all admit that for whatever reason, he was not mentally or physically in that game even before he stripped off his jersey, ten months after The Decision, he apologized to Cleveland.

Lesson Learned:

My Dad used to say that if you are going to apologize, apologize fast. If you are going to give into a client request or demand, do it sooner rather than later. The longer you wait, the less gracious the gesture. An apology rather than a nationally televised “I’m taking my talents to South Beach” would have been a great testament to my Dad’s advice.

To read the rest of my story on LeBron’s apology, click here.


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II. Who Said It?

"If you can’t coach the worst player on the team, you can’t coach the team."

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III. Mishmash of Value:

1. Website that Helps You Visualize

www.Republic.com is more than a bicycle website. You are able to visualize with the 3D Bike Shop what the bike you design would look like. You are able to rotate, reposition, and re-design your bicycle. Copy reads: pick, choose, swap, and decide and we’ll build it, box it and ship it. Take your creativity for a ride, this website challenges its readers.

Lesson Learned:

This website encourages its visitors to visualize the bike of their dreams. Apply this concept to your market. Do you figuratively build it, box it and ship it for them? Do you help your people take their creativity for a ride? Do you help your prospects and clients visualize? Do you help them see what is not there?


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2. Derrick Rose as the Anti-Lebron

Derrick Rose was named NBA’s Most Valuable Player. He grew up in Chicago and now plays for the Bulls. In his acceptance speech he said Chicago had been in a drought for a long time and it was, “a city waiting for something to happen.” If Chicago is in a drought, what is Cleveland?

Lesson Learned:

Derrick Rose spoke so humbly of his mom, Chicago, fans and teammates. He used his MVP acceptance speech to show the world a down to earth appreciative, young player. What would your acceptance speech say about you?


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3. Own the Podium

The podium or whatever area you are speaking from needs to belong to the speaker. There is a difference between just talking through your presentation and owning the real estate under your feet. Tentative is not owning. Shrinking is not owning. Every fiber of your verbal, vocal, and visual needs to communicate that you are the focal point of the room.

Lesson Learned:

Renting is different than owning. Think about it. When you rent an apartment you treat it differently than when you own it. Plant yourself as if you are an oak tree not a seedling. Pause before you begin, mean what you say, wait until you are really finished before you ‘leave the building’. When you speak you need to own the podium.


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4. Cisneros and Cheesy Nachos

Henry Cisneros, former Secretary of Housing, spoke in Akron. A seasoned speaker, I imagine he gave the same opening of his speech hundreds of times. He hid the art. I did not feel like he had told the Cheesy Nachos story hundreds of times. He covered a lot of quality content. I found myself wanting him to just talk to us not at us. To just share some stories from his career and his insight rather than be so profound.

Lesson Learned:

Speaking for anyone is about correctly identifying your value. While he is an expert in the urban landscape, I’m not sure that is his value. One of the biggest challenges for any speaker is to tell their story, not someone else’s story.


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5. President Obama and 60 Minutes

The communication umbrella has many spokes. One spoke of the communication umbrella is public speaking, another spoke is debate, and another spoke is an interview. President Obama has not always been stellar at the question and answer spoke. Sometimes ‘Professor Obama’ enters the room. That means he answers questions in the long winded format of a professor.

Lesson Learned:

In the recent 60 Minutes interview, President Obama answered questions in the time it takes to walk across a room, not a football field. That is exactly how a person is to answer questions. When asked was he nervous? He answered clearly, Yes. Remember audiences are lazy, even when the speaker is the president, and they won’t work hard to understand the meaning of your answers.


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V. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

June 10, Commencement Address
July 28, Develop the Diva Within for Women2Women

Come and Be A Part of our Community at One or All of these Events

June 16 College Student and Gen Y Boot Camp 5pm
June 30 HorseTalk: Lessons in Leadership
July 20 Happy Hour Summer Bash

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows: Look them up on 411 Local on Demand

Week of May 30 Vietnam: A Return Journey to Find Peace
Look for Unforeseen Challenges - The Journey Ahead: Guest: Dr. Terry Gordon
and two shows coming from Firestone Country Club


Channel 23 The days/times for Forum 360 as follows:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

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VI. Answer

Old basketball saying.


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"The Electric Impulse" Blog"

If you wonder what I think about current events, click here http://leadersneedtospeak.com

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