Electric Impulse Communications, Inc. Newsletter

May 2014

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives from

  1. Herbie's Helpful Hint
  2. ASKING YOU - To Stay on Your Cutting Edge
  3. Mishmash of Value:
    1. Kevin Durant - The Anti-Michael Jordan
    2. What Steven Spielberg Was Put On This Earth to Do
    3. California Chrome has a Really Smart Jockey
    4. Johnny Hope - Bring the Circus to Town . . . Please!
    5. Joel McHale - Not So Good Cause Without a Teleprompter
  4. Live and In the Person
  5. Lessons from CoachSpeak
    (temporarily The Tressel-Dennison Coaching Lessons)
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

Every once in a while, my Dad would get in my car: to fill it with gas, to wash it, or something favorable. And then he would bring it back to me and say, "Leslie didn't you notice it needs to be re-aligned?" I would of course not have noticed. I turned the key in the ignition and it started. That is all I noticed. So he would say, "don't you notice that your car is going sideways down the road?" Again, no I did not notice. So I learned to listen to my car.

So the other day, I returned from what I consider a brief trip to Canton and I noticed a funny smell and much fluid where I parked the car. Then I noticed a little flicker of a red light on the dashboard. So I called my beloved Wilson Garage. What I learned is that a red light is never good. So bad in fact, that it had to be towed to the garage.

Lesson Learned:

My Dad tried to teach me to pay attention to my car. The same thing can be said for pets and people. Pay attention. At least I got to choose when I was towed and from where. The little things will tell you about the big things or lead to the big things. Figuratively and literally, listen to your car.


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II. ASKING YOU - Stay on Your Cutting Edge

Instead of ASK LESLIE, LESLIE IS ASKING YOU. On April 1, we debuted our new FLASH EVENT. We will give you FLASH NOTICE of a one hour event on one aspect of communication. We want you to decide the topic of the next FLASH EVENT. Maybe tips on how to interview, how to write an acceptance speech, a eulogy, how to be strategic, how to handle question and answer sessions OR ANY TOPIC YOU SUGGEST.

The winning TOPIC decided by our panel of judges, will be the topic of our next FLASH EVENT and the person who submits the topic will receive a $25 Speedway Gift Card. Reply now with your suggested topic!

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III. Mishmash of Value

1. Kevin Durant- The Anti-Michael Jordan

Kevin Durant's acceptance of his MVP Award should be referred to as the prototype of acceptance speeches. Recipients have long struggled with how to accept an award. Just ask Michael Jordan. Jordan's speech when he was inducted into the Hall of Fame will go down in history as the worst speech ever. Kevin humble, Michael arrogant. Kevin gracious, Michael mean. Kevin emotional, Michael cynical.

Lesson Learned:

Kevin talked about everyone but himself. He thanked his mother and teammates-one by one. He was vulnerable, "I don't know why I cry so much." He was a team player, "When you have people behind you, you can do whatever." He was authentic, "People helping me realize that I'm not always right." The verbal, his words: the vocal, how sincerely he said them: the visual, the tears, the pain, the pleasure-were congruent in their delivery of a new star. How devoid of ME can your acceptance speech be?


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2.What Steven Spielberg was Put on This Earth to Do

His blockbuster films gave us ET, JAWS, and Schindler's List, have made billions and earned him Oscar glory. Twenty years ago Spielberg launched his most ambitious film project - to record the personal accounts of Holocaust survivors. The effort has resulted in 52,000 2-hour eyewitness accounts in 34 languages from residents of 58 countries.

Lesson Learned:

When we think of Spielberg, we think of ET call home. Spielberg sees his calling differently. He realized that video testimony is a tremendous tool of healing and understanding. He created the Shoah Foundation. First, to document the Holocaust survivor stories before the generation died. Second, to index and catalog 52,000 eyewitness accounts to make the testimonies accessible. Third, IWitness, an educational interactive website for high school students. Goal: to make tolerance (of all differences) education mandatory. The time and money he put into this project could have been put into making more blockbuster movies. He had a different calling. Do you recognize your calling?


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3. California Chrome has a Really Smart Jockey

California Chrome won this year's Kentucky Derby. It is a Cinderella story from the owners to the trainer to the jockey. There are so many heartwarming stories spun from this copper 3-year old and hopefully many more. A quote from the jockey, Victor Espinoza, may have the most relevance to your daily life.

Lesson Learned:

After the Derby the jockey was asked about his ride. "What did he do? How did he guide Chrome? What did he ask of his mount?" Jockeys, even Kentucky Derby jockeys, don't make a large salary. They defy death on a daily basis for a relatively small amount of pay. But Victor Espinoza gave an answer that is both priceless and worth millions. To paraphrase, he said as a jockey he did a lot more listening to his horse than he did telling. Isn't the same true for good leaders of all kinds? Do you do more listening or more talking?


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4. Johnny Hope - Bring the Circus to Town . . . Please!

All day sports blares from my office radio. Sometimes I agree, sometimes I disagree, and sometimes I want to throw something at the radio, the host, or the caller. Prior to the recent NFL draft and after the draft I found a strong annoyance at anyone from Browns coaches to fans who had a problem with the "circus" Johnny Manziel would bring to town. Bring on the circus. I want the circus. It has to be better than the worse than mediocrity we have had the last ten years. The last I checked a sport is not brain surgery. A sport is entertainment. When was the last time you were entertained by a Browns game?

Lesson Learned:

Yes, sports is a billion dollar a year industry. But so is Hollywood and they sure are not afraid of a circus. Could the Browns be taking themselves alittle too seriously? In the 1990's Cleveland Indian Albert Belle was the circus. Known for his bad temper and drinking the 1990's was also the last time the Indians won consecutively. I crave a circus. It would mean the Browns were relevant. It would mean someone paid attention to C-town. As a former season ticket holder and the former owner of two orange and brown cars, I think that is a very good thing. What are you willing to do to be relevant?


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5. Joel McHale - Life Without a Teleprompter

Host of the White House Correspondent's Dinner is a plum job. For ten minutes you get to star in a solo act in front of the president and the most powerful press in the world. Jon Stewart, Stephen Colbert, Seth Meyers, Jimmy Kimmel and Cedric the Entertainer have all had their ten minutes in the Washington spot light. Can you imagine making light of a president that is sitting just inches away from you? This year Joel McHale of E's The Soup and apart of the ensemble cast on Community was tapped for the honor.

Lesson Learned:

Each spoke of the communication umbrella requires a different skill set or a different emphasis of a skill. To carry a show-even on the E channel-is quite a feat. To act on a popular TV show is a different kind of feat. But to host an audience as well as millions at home, with the most powerful man in the world sitting at your elbow, is a different and distinct spoke in that umbrella. On his own show he can use the teleprompter. On Community, I guess he memorizes his lines. What he did as host of this event, was some horrible combination of sixth grader gives first report meets Bar Mitzvah boy. He read his handwritten notes, almost never looked up at the audience-neither the audience in the ballroom nor his TV audience, and did not give any word more emphasis than another. Even a Hollywood actor has to be competent at all the spokes. At how many spokes of the communication umbrella are you competent?


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IV. Live and in the Person

Live: Come and Join Us Can we keynote an event for you?

June 18 Brunswick Chamber of Commerce

Forum 360 with Leslie as host

Upcoming Show: Our Own Cedar Lee - Akron's Newest Treasure
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

**Past shows can be seen my Website.**


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V. Lessons from CoachSpeak

My theme this year is opportunity has a shelf life. I do not believe that opportunity will always be there. It was just a few weeks before the Tressel class on coaching started, when I found out about it. I knew I would miss the first two classes; did I really want to be walking to class in November and December? Should I put it off until the spring semester? If you believe that there is an expiration date on opportunity, then you will make different decisions.

I signed up for the class, and pledged to myself to make all 14 remaining classes. Even when it required me to get up at 3:30 am rather than miss class and fly in the night before. Although the class was offered BT -before Tressel and will be offered AT -after Tressel, those 14 weeks sitting in the front row gave me a front row seat to what became an interesting chapter in UA and Akron history. Observing, interacting, leading and defending in a Tressel class gave me a once in a lifetime experience. I would not have had it if I would have waited for a future class that never materialized.

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VI. Come and Be a Part of Our Community

We are always hosting some kind of event you can participate in for an hour or a day, in person or by phone
*Follow Leslie on Twitter for discounts to all offerings!*

May 22 Master Class: Next Generation Leadership
Sign up by TOMORROW for 50% off this 4-hour master class. 1 seat remains!

June 13 - HorseTalk: Lessons in Leadership
A horse is the best mirror of your communication and leadership skills that you will ever have the opportunity to see your reflection. Join a unique group of people- no riding or horse experience necessary or even helpful.

July 24 - Presentation Technology and Tools Boot Camp
Beachcomber Food Truck . . Yahoo!
Bring your laptop and put together a cutting edge 21st century presentation during the Boot Camp. The Beachcombers are just a plus!

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Opportunities Have a Shelf Life . . .

       What You Need For Success in 2014!

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