Electric Impulse Communications, Inc. Newsletter

November 2010

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value: Update-Verizon 1-800 Finally Did Do the Right Thing
    1. The "Soloist" Should Not Be Solo
    2. Frito-Lay is Going to Stop Doing the Right Thing
    3. The $4,850 Shoe
    4. We Have More In Common
    5. Showing Up
  4. Live and On TV
  5. Hall of Shame: The Book Publisher and Me
  6. Answer

The Hall of Fame STEM School, of which all of us in NE Ohio are very proud, will be featured on CNN's AC 360 on November 18 at 11:45 p.m.

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint (named after my Dad)

My Dad used to say that sometime you perform best when the pressure is off. At a horse show, watch the horse and riders after the winners are announced, and losers know, well they know they are losers in that class. Everyone trots out of the ring as if they are the winner!

Lesson Learned:

The mind is a funny thing. How do you achieve a stellar performance when the pressure is on? It is a real challenge in any profession or avocation.


Return to Index

II. Who Said It?

"Trust that little voice in your head that says "wouldn't it be interesting if" And then do it.".

Return to Index

III. Mishmash of Value:

1. The "Soloist" Should Not Be Solo

Steve Lopez is the LA Times journalist who catapulted into our lives as the lead character in the 2009 movie, The Soloist. His columns were made into a book which then became the movie starring Robert Downey Jr. and Jamie Foxx. Steve Lopez spoke in Akron about the man he wrote about, their unique relationship, and mental health in America. He wandered aimlessly around the stage as if he was Moses wondering around the desert. This pacing detracted from his message

Lesson Learned:

In my new book, Tip #39, is Leave the Podium at Your Own Risk. Movement around the stage needs to be purposeful. You move to make a point. His unprofessional delivery devalued what could have been a moving real life story about friendship and how mental illness may live next door to all of us. Professional speakers are trained to leave the podium. Untrained speakers try to emulate with often dire consequences


Return to Index

2. Frito-Lay is Going to Stop Doing the Right Thing

Frito-Lay is going to stop packaging most varieties of its Sun Chips snack line in biodegradable bags. That's correct, STOP. The current bags break down fairly rapidly in landfills. Ordinary plastic ones take decades to break down. Consumers began to complain that the crinkling sound they made when handled was obnoxiously loud.

Lesson Learned:

Are we that shallow in our commitment to the environment? Are we willing to trade-in environmentally sound for bags that are quiet when crinkled? How committed are you to your values?


Return to Index

3. The $4,850 Shoe

Tod's hand made Italian shoes have built an empire of luxury. Their driving moccasin is a signature of chic when the less-than-comfortable Choos and Blahnicks come off. A man's pair of crocodile loafers retail for $4,850. The company claims that they are proof that if you manage your brand consistently and you build brand equity over the years, you reach a stage where demand remains strong, even in tough times.

Lesson Learned:

Now in second generation ownership, the company has bucked the trend to go to China for production. They believe that while "Made in Italy" may cost more, their consumers think it is worth the price. Outsourcing is not something they consider as a strategy for growth. Do you know how your customers see value?


Return to Index

4. We Have More in Common

I attended a debate between the two candidates for the open U.S. Senate seat. Protestors and supporters for both candidates dotted the sidewalk in front of the location. After the contentious debate, I watched as a woman approached me from afar. As she approached me I saw the button she was wearing was for the candidate I did not support. I wondered what she would say to me.

Lesson Learned:

She went out of her way to tell me that she liked the hosiery I was wearing. Even if it starts at stockings, isn't that a start? If we try, can we find what we have in common with those with whom we disagree?


Return to Index

5. Showing Up

Woody Allen said, "80 percent of success is just showing up."Then how do you explain political candidates who refuse to show up for a debate with their opponent(s)? If 80% of their success is showing up what does that mean for their success in the general election, or once in office?

Lesson Learned:

A candidate can spend hundreds of thousands of dollars on TV. Media does not replace debate, a format that has been used since the Constitutional Convention and one hundred years later in the Lincoln-Douglas debates. Showing up is still mandatory.


Return to Index

IV. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

Events at Electric Impulse Office - Stay tuned for 2011 Calendar

TV--Forum 360 with Leslie as host on Time/Warner

Upcoming Shows:

Week of November 15 Campy Russell, Cleveland Cavalier Legend
Week of December 20 Eric Anthony Johnson, PhD, University Park Alliance

Channel 23 The new days/times for Forum 360 as follows:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

V. Publisher Hall of Shame: My Book Publisher AND Me

The Situation: 10 days prior to my Book Signing Happy Hour Event, the book publisher said my book may not be ready for the event. Do I cancel the event? Do I hold a book signing event with no book? What if I cancelled the event and the books came in on time? Could I manage a book signing event with no book?

What I Did: I decided to stick to my plan. I would go ahead and make the arrangements for an event with 50 people. At the same time I would plan for the worst. To reschedule always seems like bad karma to me. What if my guests could not attend on the second date? What if some guests did not receive word of the cancellation?

What We Learn: Moving Forward is an important mantra to me. Moving Forward is something that you have to DO not just talk about doing. When faced with choice #1, Move Forward with the original date OR choice #2, wait an additional one or two months, I chose to live my mantra, Move the Project Forward. The event was successful even without books. Thanks to everyone that was there in person and in spirit.

Return to Index

VI. Answer

Duane Michals, given to me by Lisa Ryan


Return to Index

"The Electric Impulse" Blog"

If you wonder what I thought about LeBron's new commercial, Project Runway's horrendous finale, or CNN's Rick Sanchez, click here http://leadersneedtospeak.com

To be removed from the subscription list, Email Leslie Copyright 2010. All rights reserved. We encourage sharing in whole or in part if copyright/attribution are included. *Coaching *Speaking *Strategizing