Electric Impulse Communications, Inc. Newsletter
A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com
This newsletter includes: The Power of Perspectives
- Herbie's Helpful Hint
- Who Said It?
- Mishmash of Value: Update-Verizon 1-800 Finally Did Do the Right Thing
- Live and On TV
- Hall of Shame: The Book Publisher and Me
The Hall of Fame STEM School, of which all of us in NE Ohio are very proud, will be featured on CNN's AC 360 on November 18 at 11:45 p.m.
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I. Herbie's Helpful Hint (named after my Dad)
My Dad used to say that sometime you perform best when the pressure is off. At a horse show, watch the horse and riders after the winners are announced, and losers know, well they know they are losers in that class. Everyone trots out of the ring as if they are the winner!
The mind is a funny thing. How do you achieve a stellar performance when the pressure is on? It is a real challenge in any profession or avocation.
II. Who Said It?
"Trust that little voice in your head that says "wouldn't it be interesting if" And then do it.".
III. Mishmash of Value:
1. The "Soloist" Should Not Be Solo
Steve Lopez is the LA Times journalist who catapulted into our lives as the lead character in the 2009 movie, The Soloist. His columns were made into a book which then became the movie starring Robert Downey Jr. and Jamie Foxx. Steve Lopez spoke in Akron about the man he wrote about, their unique relationship, and mental health in America. He wandered aimlessly around the stage as if he was Moses wondering around the desert. This pacing detracted from his message
In my new book, Tip #39, is Leave the Podium at Your Own Risk. Movement around the stage needs to be purposeful. You move to make a point. His unprofessional delivery devalued what could have been a moving real life story about friendship and how mental illness may live next door to all of us. Professional speakers are trained to leave the podium. Untrained speakers try to emulate with often dire consequences
2. Frito-Lay is Going to Stop Doing the Right Thing
Frito-Lay is going to stop packaging most varieties of its Sun Chips snack line in biodegradable bags. That's correct, STOP. The current bags break down fairly rapidly in landfills. Ordinary plastic ones take decades to break down. Consumers began to complain that the crinkling sound they made when handled was obnoxiously loud.
Are we that shallow in our commitment to the environment? Are we willing to trade-in environmentally sound for bags that are quiet when crinkled? How committed are you to your values?
3. The $4,850 Shoe
Tod's hand made Italian shoes have built an empire of luxury. Their driving moccasin is a signature of chic when the less-than-comfortable Choos and Blahnicks come off. A man's pair of crocodile loafers retail for $4,850. The company claims that they are proof that if you manage your brand consistently and you build brand equity over the years, you reach a stage where demand remains strong, even in tough times.
Now in second generation ownership, the company has bucked the trend to go to China for production. They believe that while "Made in Italy" may cost more, their consumers think it is worth the price. Outsourcing is not something they consider as a strategy for growth. Do you know how your customers see value?
4. We Have More in Common
I attended a debate between the two candidates for the open U.S. Senate seat. Protestors and supporters for both candidates dotted the sidewalk in front of the location. After the contentious debate, I watched as a woman approached me from afar. As she approached me I saw the button she was wearing was for the candidate I did not support. I wondered what she would say to me.
She went out of her way to tell me that she liked the hosiery I was wearing. Even if it starts at stockings, isn't that a start? If we try, can we find what we have in common with those with whom we disagree?
5. Showing Up
Woody Allen said, "80 percent of success is just showing up."Then how do you explain political candidates who refuse to show up for a debate with their opponent(s)? If 80% of their success is showing up what does that mean for their success in the general election, or once in office?
A candidate can spend hundreds of thousands of dollars on TV. Media does not replace debate, a format that has been used since the Constitutional Convention and one hundred years later in the Lincoln-Douglas debates. Showing up is still mandatory.
IV. On TV and Live
Live: Come and Join Us
Events at Electric Impulse Office - Stay tuned for 2011 Calendar
TV--Forum 360 with Leslie as host on Time/Warner
Week of November 15 Campy Russell, Cleveland Cavalier Legend
Week of December 20 Eric Anthony Johnson, PhD, University Park Alliance
Channel 23 :
Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm/ 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm
Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am
V. Publisher Hall of Shame: My Book Publisher AND Me
The Situation: 10 days prior to my Book Signing Happy Hour Event, the book publisher said my . Do I cancel the event? Do I hold a book signing event with no book? What if I cancelled the event and the books came in on time? Could I manage a book signing event with no book?
What I Did: I decided to stick to my plan. I would go ahead and make the arrangements for an event with 50 people. At the same time I would plan for the worst. To reschedule always seems like bad karma to me. What if my guests could not attend on the second date? What if some guests did not receive word of the cancellation?
What We Learn: Moving Forward is an important mantra to me. Moving Forward is something that you have to DO not just talk about doing. When faced with choice #1, Move Forward with the original date OR choice #2, wait an additional one or two months, I chose to live my mantra, Move the Project Forward. The event was successful even without books. Thanks to everyone that was there in person and in spirit.
Duane Michals, given to me by Lisa Ryan
"The Electric Impulse" Blog"
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