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Electric Impulse Communications, Inc. Newsletter                                    
A monthly newsletter to transform ordinary leaders to extraordinary: in your company,
profession, and industry. Based on coaching, writing, speaking and strategizing by
Leslie G.Ungar to create leaders, improve communications, and build successful teams www.electricimpulse.com
 This newsletter includes: The Power of Perspectives
 I. Herbie's Helpful Hint   
II. Who Said It?
III. Mishmash of Value:
1. Re-Calculating for 2010
2. Push - Pull Media
3. Blue- Red Candidates = Black and Blue
4. Wanda Sykes, Oprah and Inauthentic
5. Diamonds: A Case Study
IV.  Live and On TV
V. Answer
VI. New Website
Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com 
I.  Herbie's Helpful Hint (named after my Dad)
My Dad loved Oreo cookies. In fact, he would say that a cookie is not a cookie if it is not an Oreo. He meant the traditional Oreo cookie. When I was a teenager, I would try to put marshmallow pinwheels in the cookie jar and pass them off as cookies. With no success. When Double Stuf Oreo’s came out, I filled the cookie jar with them. With no success. Same for the Mint or Peanut Butter versions.
Lesson Learned:  My Dad had clarity in the cookie he wanted as his after dinner snack. Over 491 billion Oreo cookies have been sold since they were first introduced, making them the best selling cookie of the 20th century. Do you have clarity with what you offer and what you buy?
II. Who Said It? 
"He told me NO eleven times in thirty minutes". (The twelfth response was a YES)
III. Mishmash of Value

1. Re-Calculating for 2010
First, the words “recalculating” melodically flow from your GPS. Then sternly, like an admonishment from your second grade teacher. Who has not heard the judgmental tone in the voice of your GPS as you miss a turn she has so methodically planned for you? So your GPS is forced to configure another route on the journey to your final destination. She “recalculates”, figuratively pursing her lips together as she says with assurance, “recalculating”. And she does. Because there is always another way to get to where you are going, literally and figuratively.
Lesson Learned:  What if we could all be our own GPS? What if you were confident enough to re-calculate on your own? It will soon be the New Year. Do you know where you want your business to be at the end of this year? As wonderful as your business, your service, your idea, or your product is, it is handicapped if you do not know your destination. To read more click here
2. Push - Pull Media
The media used to be a PUSH media. The media “pushed” on to viewers and listeners what they wanted people to watch and hear. Now the media is called “push-pull”. We “pull” from the media what we want to hear and watch. On Demand, Sirius radio, and free online newspapers serve as examples of options that we have the ability to “pull” from the media.
Lesson Learned: Are you still “pushing” your product, service, or idea? Or is your job to put out to your marketplace as many ideas and services and make it easy and desirable for them to “pull” what they want or need?
3. Blue- Red Candidates = Black and Blue
In the last few weeks I have attended speeches of candidates from the red, blue, and purple philosophies. Whatever your political persuasion, no one has the right to bore their audience black and blue. At one event, I happened to sit next to one of the candidate’s campaign workers. She was on her Blackberry during her candidate’s speech. If she was not interested in what he had to say, why should I be interested?
Lesson Learned: The goal of communication is to move something forward: an idea or a vote counts as moving something forward. Inspiring would be an added bonus, boring should be punishable by law. Cleveland Mayor Jackson said of his city, “it is what it is”. I disagree. Shouldn’t our dream, our vision of a city or a company or ourselves be about what we can become?
4. Wanda Sykes, Oprah and Inauthentic
Recently I saw a few minutes of Oprah when Wanda Sykes was a guest. Comedienne Sykes haa recently “come out”. Oprah told her that she has never looked better, saying something like when you live your authentic life you look better. A few weeks later I see Oprah photo shopped down six sizes on the cover of O. Are most magazine covers photo shopped? Sure. But most of those people do not make their living telling others to be their authentic self.
Lesson Learned: As many of you have heard me say, Oprah is my goddess here on earth. However, I am getting alittle tired of her bully pulpit attitude. Although Oprah is barely a mortal like the rest of us, sooner or later she will have to live by the same rules. There is a disconnect between what she says and what she does. Authentic does not Photoshop 6 dress sizes off of her body. Are you authentic?
5. Diamonds: A Case Study
Effective CEO client is challenged by his communication style. Internal staff, clients, and prospects lose sight of his contribution because of his penchant for storytelling. He is a good storyteller, just tells too many stories.
Lesson Learned: I told this client to see his stories as if they were diamonds. Using them so liberally, he was treating them like they were cubic zirconium. I allotted him five diamonds a week. If he used them by Tuesday, he was done for the week. CEO learned to value his stories, use them sparingly, and internal and external clients focused on moving forward. Are you treating what you say as diamonds or cubic zirconium?

IV. On TV and Live
TV--Forum 360 with Leslie as host on Time/Warner
Upcoming Shows: All Taped on Location
Week of November 10      The Cavaliers with Campy Russell
Week of November 24      Israeli Perspectives on Northeastern Ohio
Week of December 15      Life After Professional Sports with Guest Derrick Ransom
  Channel 23 Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm
Past shows can be seen on Local on Demand  
Summit/Stark/Cuyahoga/Lake/Richland/Geauga/Mahoning Counties: Channel 23  Tuesday 9:30 pm, Thursday 9:30 pm, Saturday 5:30 pm
Radio: WONE  FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30
Live: Come and Join Us    Can we keynote an event for you?
Ten Myths of Leadership – December 10 Portage Career Center
Akron Bar Association December 4 (credits for attorneys) JuryTalk and Gen X/Y
SS&G Flourish January 20
V. Answer 
Coach J.D. Brookhart, The University of Akron Zips Head Football Coach. He said this to me in a TV interview, explaining how he landed his two-year unpaid apprenticeship with then Denver Bronco Head Coach Mike Shanahan. How many of us would persevere through eleven NO’s?
VI. New Website 
Part of my value, is informing you about value. There is a new website that Steve Swedler told me about: http://www.ohioauthority.com/ It bills itself as Ohio’s premier online magazine. It is a well done website. I found a blog on nail polish. Yes, just nail polish. As a result of this blog, the author has been invited to Fashion Week and had a nail polish named after her. Kudos for following a passion. What is yours?

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