Electric Impulse Communications, Inc. Newsletter

October 2010

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to create leaders, improve communications, and build successful teams. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. Who Said It?
  3. Mishmash of Value:
    1. A Last Word About LeBron
    2. Verizon-I Could Have Bought a Small Country
    3. The Real Story Behind Roy Halladay
    4. A Major Network Makes a Mistake
    5. #1 on Google Search
  4. Live and On TV
  5. Special Event and Book Signing
  6. Answer

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I. Herbie's Helpful Hint (named after my Dad)

I would say, "I can't fit in that parking space, or I can't pass that car". My Dad would say, "I could drive a semi through that space". And I would accept the challenge and figure out how to thread the car through the space.

At a gas station recently, a young woman freaked out because she said she could not get her over-sized SUV past my little car. She demanded I move my car, quickly. I looked, I could have driven a semi through that space! As she pulled out in traffic, she tried to cross three lanes of traffic in one less-than-graceful movement.

Lesson Learned:

Literally, you have to know when and how to drive like a truck driver. Figuratively, you have to display confidence, know your skills, meet the challenge, and overcome it. My Dad never met a space he could not maneuver around. Have you?


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II. Who Said It?

"I don't care about the nutrients, I care about the taste".

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III. Mishmash of Value:

1. A Last Word About LeBron

I believe the alphabet now goes from K to M, without the letter L. Other than my very valued QUITNESS T-shirt, I'm pretty much done talking about NE Ohio's jilted lover. In a recent interview with Campy Russell on Forum 360 he guaranteed me that the Cavaliers have moved on.

Lesson Learned:

Before you move on, there are business lessons to be learned from the Summer of LeBron: Protect Your Brand, Burned Biridges and more lessons are featured in this article for Affluent Magazine. Click here for lessons from the One Third King.


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2. Verizon - I Could Have Bought a Small Country

I have been a consecutive Verizon customer since 1988-ish. Verizon has profited from my more than two decades of uninterrupted business. How many of you have had clients for 22 uninterrupted years? I believe I could have bought a small South American country with what I have paid Verizon in over two decades. When my Blackberry recently died unexpectedly, Verizon refused to forgive the two months I was short of my upgrade date.

Lesson Learned:

Today Verizon may own the market, what about tomorrow? And I have a very long memory. Do you know when you hold to the rules and when you reward customer loyalty?


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3. The Real Story Behind Roy Halladay

Philladelphia Pitcher Roy Halladay pitched a no-hitter in a post season game. Pretty big stuff in the big leagues. In reading and listening to sport pundit after pundit talk about this magical feat, a different behavior strikes me as noteworthy. Roy Halladay is known to be the first player to arrive at the ball field and the last player to leave every day of the 162 game season, plus play-off days.

Lesson Learned:

People often assume Martin Luther King and Michael Jordan were just born gifted. Their hours of preparation and practice are often overlooked. That's why Roy Halladay's work ethic is so important to the story. Even in 2010, even among different technology and physical attributes, there no substitute for hard work. Are you the first one at work and the last one to leave?


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4. A Major Network Makes a Mistake

CBS named a new fall show, "$#! My Dad Says". While CBS brass thought they would get some additional attention for its unique title, it did not expect the negative fall-out. The symbols in the title make it impossible for some DVR's to find the show so it can be saved for later viewing. 38% of homes have DVR and the networks want credit for all viewing. As soon as CBS became aware of this unexpected outcome, they issued instructions for how to record without using a search.

Lesson Learned:

Two lessons learned: 1. Clever and different does not always trump practical and efficient 2. Have a crises plan before the crises


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5. #1 on Google Search

Rick Sanchez, former CNN anchor has been the topic of two of my recent blogs. The story here was going to be that he was not fired for his on air talent or lack thereof. He was fired for content in an interview he did on Sirius radio. Now the story is that my second blog was picked up by Google and was #1 in their Google search.

Lesson Learned:

The first lesson was everything counts not just your "on air" performance. This is as true for you as a TV anchor. Second lesson was an apology needs to sound like an apology, you don't say your remarks were "inartful" when they were just wrong. Third lesson is perseverance. Often you never know who reads what you write. WOW - it was fun to be #1 in Google search. Click here to read the article


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IV. On TV and Live

Live: Come and Join Us Can we keynote an event for you?

October 20, The Multigenerational Workplace for COSE November 5 Sixth District Educational Compact

TV--Forum 360 with Leslie as host on Time/Warner

Week of October 18 Challenging Times at EJ Thomas Guests Dan Dahl and Barbara Feld

Upcoming Shows:

Eric Anthony Johnson, Ph.D, University Park Alliance
Campy Russell, Cavalier Legend, on LBJ, Coach Scott, and the Princeton Offense

Channel 23 The new days/times for Forum 360 as follows:

Mondays at 12:30pm, Tuesdays at 10:30am and 3:30pm, Wednesdays at 2:30pm and 7:30pm Thursdays at 10:30am, Fridays at 2:30pm, Saturdays at 4:00pm Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

Past shows can be seen on Local on Demand

V. Special Event and Book Signing

What: The Final 2010 Happy Hour Club
Why: The Happy Hour Club addresses a topic on communication, meet the
Electric Impulse community, food and meet my new book
Who Should Attend: Those who want to catapult their confidence or career
When: Thursday, November 4 from 5-7
Where: At our Electric Impulse Office 822 Kumho Dr. 44333
How: Email or call us to make a reservation, no fee you are our guest

My book, 100 Tips in 100 Days was just published. Come join in the celebration.

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VI. Answer

Julia Child, you gotta love her!


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"The Electric Impulse" Blog" Don't have to wait a month for my opinions! http://electricimpulse.wordpress.com for comments

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