Electric Impulse Communications, Inc. Newsletter

October 2014

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay On Your Cutting Edge
  3. Mishmash of Value:
    1. The Akron Marathon and the Golden Rule
    2. The Train to Newark
    3. To Which Expert Do You Listen?
    4. When 90% Off Isn't Enough
    5. Meet You at the Bar-The Drybar
  4. Live and In Person
  5. Lessons from CoachSpeak
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

It is eight years ago this month that I started Herbie's Hints. It is eight years ago this month that my dad died. I'm not sure of all the lessons learned in the weeks and years since he died. I suppose the old cliché that "life goes on" is one lesson.

Lesson Learned: One image that sticks out is a comment a father of three made to me. He said he didn't think his kids would remember anything he told them. I said the good and bad news is that I think you have to die first. What I meant was that it took my dad's death to cause me to remember so many of my now Herbie's Hints. If there is a lesson here it is to listen and remember as much as you can while people are alive.


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II. Ask Leslie - Stay On Your Cutting Edge

A blockbuster or an independent film is at its core a story. You, like Hollywood, can increase your value when you can effectively tell your story. Everyone has a story to tell but most people don't know what story to tell or don't tell it well.

Watch this brief video to learn three things you can do tell your story so that it can indeed be your competitive edge.

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III. Mishmash of Value

1. The Akron Marathon and the Golden Rule

We are fortunate and proud to have the Akron Marathon, this year in its 12th year. This year an Ethiopian runner now living in Texas showed up the day before the marathon. Although his English was limited, he came by himself without an aide or an agent. He did not pre-register so there was not time for him to be vetted. He had no pre-planned place to stay and no money to pay for a stay. The executive committee chose to assume the cost of his hotel.

Lesson Learned:

This runner won the Men's Marathon. Let's just say everyone involved was glad they had chosen to financially support the unknown runner. We often have a choice and often the outcomes are not clear cut. Few people's crystal ball works. Here is an example of a kind deed and a stellar outcome. Can you identify a kind deed that could end up with a stellar outcome?


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2. The Train to Newark

Recently I flew to NYC via Newark for a one day meeting. On the way back to the airport a fellow attendee offered to "escort" me on the train to Newark. The train is $12.00 versus 6x more for a cab. Although I was there for only one night, my carry-on was more than I wanted to carry on while on the subway, the train, etc. So while money saving was temporarily attractive, I opted for the trusted cab, not even Uber.

Lesson Learned:

Two days after I returned I received a message on LinkedIn from the attendee who was taking the train. He thought I would want to know that the train had mechanical problems, was delayed and another train had to be sent. Sometimes money is not the only deciding factor. Are you taking all aspects of your decision into consideration?


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3. To Which Expert Do You Listen?

Earlier this year I had the opportunity to talk with a member of the diplomatic corps, a black Passport carrying member of state department. I learned an interesting fact from him about the relationship between the U.S. Ambassador of a country and the Secretary of State. This is a person who lived on the U.S. compound in Afghanistan and put his life on the line as a U.S. diplomat.

Lesson Learned:

Recently at dinner, I had the opportunity to sit next to the host of a conservative radio show on Sirius. I asked him his opinion about what this diplomat said. He told me that the diplomat was wrong. You select who you want to believe. I think we are all charged with the responsibility to identify which experts to listen to whether the expert is a doctor, our lawyer, CPA or talking head. We can't just hand over our ability to think. Do you think about who you listen to?


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4. When 90% Off Isn't Enough

So I am in NYC for one day and I walk past a boutique with a 90% off sign. Of course I walk in. The store was filled with what was left of beautiful, magnificent, and once expensive purses. A woman's dream. I looked at a few, I had just arrived from the airport, and in my convoluted early morning haze I thought what, I am going to find a better deal than 90% off? Really? So knowing the store was a couple of blocks from my hotel, I thought I could get back at lunch or at a break. I did not get back to this store.

Lesson Learned:

Price is rarely about price. Price is about the value or perceived value that we think we are getting for our money. Even at 90% I did not jump at the opportunity to own a purse at 10% of its asking price. When it comes to what you charge or what you pay, do you think about money or value?


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5. Meet You at the Bar-The Drybar

I had heard about them, read about them, fantasized about them but never been to one. They are called Drybars. They didn't exist a decade ago and are now the rage in big cities. A drybar is a hair salon that only blows out hair; no cutting and no coloring. No manicurist or pedicurist or facialist. Just blows out hair. And let me tell you that at 10:00am on a Monday morning the place was packed. Hidden away in the basement of a well-known hotel, the drybar I chose was hopping. Cha-ching cha-ching and a huge need is fulfilled because having someone else blow out your hair is always better than doing it yourself.

Lesson Learned:

The Drybar fulfills a need. Drybars were started as a result of listening to a need that was in the marketplace. You can be like Steve Jobs and create a product people don't even know they need or you can listen to your market's problems and figure out how to solve them. Rather than trying to be everything to everyone the concept of the drybar is to fulfill one very narrow niche and go deep. Do one thing and do it well. What can you learn from the drybar concept?


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IV. Live and On TV

Live: Come and Join Us Can we keynote an event for you?

October 16 Sixth District Compact October 17 Executive Networking Keynote October 20 Clinical Specialties October 21 Jr. League of Akron

Forum 360 with Leslie as Moderator

Upcoming Shows:

Guest: Tohar and Ofri Kait

Radio: WONE FM 97.5 Sunday 6 am, WAKR AM 1590 Sunday, 8:30 am

**Past shows can be seen my Website.**


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V. Lessons from CoachSpeak

On the eve of the University of Akron Men's Basketball Season, I will share a lesson learned from Head Coach Keith Dambrot. Among his 36 points of leadership was this tip. Be aware of being Success Drunk. One step to take to prevent you or your team from becoming success drunk is to kick 'em when they are playing well and pamper them when they are playing badly. Which is the opposite from most traditional thinking. Most kick 'em when they are down. No, pamper your team when they are down.

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VI. Come and Be a Part of Our Community

We are always hosting some kind of event you can participate in for an hour or a day, in person or by phone
*Follow Leslie on Twitter for discounts to all offerings!*

October 30 - Master Class: Leverage Your Opportunity
Every culture has valued storytelling since the beginning of time. Everyone has a story to tell but most people don't know their story or don't tell it well. Your story is your competitive edge.

November 18 Teleseminar: Storytelling: The Myths and the Musts
The process is simple: total immersion in one 4-hour class. The goal is attainable: catapult 2 or 3 levels of excellence to a place of expertise you did not know you could get to so fast.

December 16 Final Video and You of the Year Happy Hour
This is a unique opportunity to be taped, see yourself as others see you, make changes, then see improvement . . . all in two hours with dinner! This will be a special video opportunity because you can buy it for yourself as a gift or give this experience as a gift!

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Opportunities Have a Shelf Life . . .

       What You Need For Success in 2014!

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