Electric Impulse Communications, Inc. Newsletter

September 2015

A monthly newsletter to transform ordinary leaders to extraordinary: in your company, profession, and industry. Based on coaching, writing, speaking and strategizing by Leslie G.Ungar to give people their own voice, help them identify their competitive edge, and change the world one leader a time. www.electricimpulse.com

This newsletter includes: The Power of Perspectives

  1. Herbie's Helpful Hint
  2. ASK LESLIE - Stay On Your Cutting Edge
  3. Mishmash of Value:
    1. Worst Speech Ever
    2. Spielberg - You're Fired
    3. Olympic Track and Speaking
    4. 1/100 of a Second
    5. Lessons from the Post Office
  4. Live and In Person
  5. Lessons from CoachSpeak
  6. Come and Be a Part of Our Community

Please feel free to pass this newsletter to a friend or visit our website and we will add you to our complimentary mailing list. Past copies are available at: http://www.electricimpulse.com

I. Herbie's Helpful Hint

Ohio State versus Virginia Tech. Some fans waited a year for the re-match. OSU came out strong, coasted, and then lost the lead going into halftime. Pundits said that how they came out after halftime would decide the game, and perhaps the season. They came out with a score, sent the Virginia QB out of the game and the season, and won the game. What may be more important is the QB decision that was made to start 3 game starter Cardale and sit last year's season long QB JT. It used to be a player didn't lose their job to injury. It used to be. 21st century leadership demands different thinking. They sat JT Barrett whose only weakness was an injury. My dad was all about evolving and all about OSU. What are you willing to sacrifice to evolve?


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II. Ask Leslie - Stay On Your Cutting Edge

We learn early that there are three topics that we are not supposed to discuss in public or at the very least in our professional life: religion, politics, and sex. I understand that I am breaking one of these unwritten rules. Sometimes if the reward is high, it is worth the risk.

Recently I announced that I am doing a series of brief videos on my YouTube channel, Leslie on Politics. The main reason I am writing, creating, and producing these videos is my belief that there are important lessons that we can learn from these very public examples of communication.

I also understand that not everyone sees it that way. I can criticize someone of any political leaning and I can compliment people of different leanings. For heaven sake I show my coaching clients Hitler and identify things he did well from a speaking perspective! I know politics can be challenging. So I am not embedding these videos in my monthly newsletter. You can find them by going to my homepage or by going to my YouTube channel, or you can choose to not view them at all.

Contact me at leslie@electricimpulse.com or at the office at 330-668-6569 for more information or to sign up.

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III. Mishmash of Value

1. Worst Speech Ever

I am not a big Kanye West fan. It is not because he was rude on national TV, TWICE, not because he named his daughter a direction, and not because he married a Kardashian. I don't like Kanye because he breaks a cardinal rule of communication: his communication is HIM based rather than AUDIENCE based.

Those at his wedding said that he gave a 23 minute toast to HIMSELF. Not even his bride or the people that traveled a great distance to celebrate with him. When Beyonce received the Michael Jackson award last year she took her time in the spotlight to give a performance, to give her audience the gift of her talent.

When Kanye won the award this year, he gave his audiences, there and at home, the gift of no preparation. So what we did receive was a meandering waste of our time topped off by the now infamous, I am running for president. He said this I believe, because he had no exit plan. Really, how do you get off the stage once you have already told the world you smoked weed?

Lesson Learned:

Some speeches are better than others. Some of MLK's speeches were better than others. But they all were the product of planning and preparation. Not all of Johnny Carson, Jay Leno, or Jimmy Fallon's jokes worked, but they were planned, someone had put time into them. Kanye fails to take into consideration or care about the audience, what they need from him or what they want from him. You may say, well it works for him to the tune of over 100 million dollars net worth. He is the exception not the rule. Do you make decisions based on the exception or the rule?


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2. Spielberg-You're Fired

Disney and Spielberg's DreamWorks have been partners- kind of. But Disney has found newer, shinier objects like Marvel. DreamWorks has not been the cash cow Disney thought it would be so Disney is not renewing its agreement with the dinosaur aficionado. Spielberg is now flirting with Universal studios.

Lesson Learned:

Seems hard to believe that boy wonder and Oscar winner Spielberg would get fired from anything. If the director who gave us call home ET, Raiders of the Lost Ark, and Schindler's List does not have his contract renewed, is there anyone completely safe?


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3. Olympic Track and Speaking

Elvin Kibet is a six time college All-American in track and cross country. She came from Kenya to the University of Arizona located in Tucson. Tucson does not have any professional sports teams so their newspaper's sports section is very small. While visiting my mom I found one little pearl of wisdom in the tiny little sports section. Elvin came from Kenya and not only attended but graduated from this American university.

Lesson Learned:

In an interview with her while she was preparing for the Olympics, Elvin was asked about her successful transition from Kenya to college and from college to 'the real world". She attributed her success in this way. I was prepared through public speaking to present myself well.


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4. 1/100 of a Second

Olympic Medal Winner Usain Bolt is known as the fastest man in the world. Since the last Olympics American Justin Gatlin has beaten him often. Recently a medically improved Bolt met Gatlin. Bolt won by 1/100 of a second.

Lesson Learned:

Being effective at communication is about doing a hundred little things well. Like tiny drops of water in a bucket, those seemingly small tips and pointers add up, it doesn't seem as though any one drop can make a difference. But when they all add up that bucket is overflowing. 1/100 of a second does not seem like much. Until you lose and lose the title of the fastest man on earth. What 1/100 of a second thing can you do to win your next figurative race?


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5. Lessons from the Post Office

If you don't have product- you can't sell it. Seems pretty basic. At the post office they have a counter display stand that seemingly displays all of the stamps you can purchase from the U.S. Post Office. One would think, at this location in particular, they were for sale. On a recent visit, every stamp I requested they did not have. In Arizona the neighborhood gas station sells stamps. Except that the postal person is not there in the morning or at night and you can only purchase stamps when a postal person is working.

Lesson Learned:

The other day I received a catalog in the mail from the post office. The catalog featured all of the stamps that it produces. Except that half the stamps my local post office puts on display they do not have, and in Tucson there never was a person in attendance to purchase from. Often it is not a competitor and the economy that is our nemesis. You have to be present, literally or figuratively.


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IV. Live and In Person

Live: Come and Join Us Can we keynote an event for you?

I'm speaking for the following groups and professions in the next month. I would love to speak to one of your groups!

October 1 Cleveland Professionals Group
October 21 Sixth District Educational Compact
October 27 AFWA Conference

Forum 360 with Leslie as Moderator

Upcoming Show: Conversation with a CEO: A. Schulman Co.'s New CEO

A Tale of Two Schools: The Canton Schools Merger Guests: Adrian Allison, Superintendent Canton City Schools, and Corey Grubbs, Principal McKinley High School

Guests Bernard Rzepka

Each Forum 360 will be seen on PBS Fusion Channels 45 & 49. If you have Time Warner, the channel is 993. Forum 360 will be seen on Mondays at 8 pm and Saturdays at 5:30 pm.

WONE FM 97.5 Sunday 6:00 am. For online streaming go to http://wone.net/ and click Listen Live.

WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am. For online streaming go to http://akronnewsnow.com/ and click Listen Live.

**Past shows can be seen my Website.**


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V. Lessons from CoachSpeak

We are now full swing into Fall sports at the high school level, college and pro-levels. There are things that are the same at all levels and some things that change.

To all week day, week-end, student, professional, wanna-be athletes and arm chair quarterbacks, this is for you: you peer at a bench, and you can see a team's soul.

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VI. Come and Be a Part of Our Community

In 2015 we will host 15 events! Participate in one of our events for an hour or a day, in person or by phone. Here are our upcoming events:

September 18 - HorseTalk: Lessons in Leadership
from 8:30am - 5pm This is a unique day like no other. It can catapult you with lasting results! A horse is the best mirror of your communication and leadership skills that you will ever have to see your reflection.

October 8 - Video and You
from 5pm - 7pm See how much you can improve during dinner time! Dinner is included.

October 29 - Master Class: You Choose the Topic
Everyone who takes the time to suggest a topic will be entered in a drawing for a $25 gift card to my beloved Speedway, you can use it for gas or your own coffee. Email me at Leslie@electricimpulse.com with what topic or topics would you like to see become the Master Class for October.

Email us at Leslie@electricimpulse.com for further information or to RSVP to one of our events. For more information visit our website at www.electricimpulse.com


Innovate in Increments . . . Every Step Counts

       Know What You Need For Success in 2015!

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