March 2022
ELECTRIC IMPULSE COMMUNICATIONS
NEWSLETTER
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HERBIE'S HINTS (named after my dad!)
My dad’s parents came from Hungary. My mom’s parents from Russia. As I was growing up, I knew I was a second generation American. I knew my grandparents had been born in foreign countries. I thought of them as immigrants, but I never thought of them as refugees. I certainly never thought of myself as a refugee.
I had a friend who used to say her parents came over on the Mayflower. Even though I was only the second generation to be born here, I felt as American as those who had been here for generations.
When I watch these Ukraine citizens, one day living middle class lives and the next day refugees with carry-on size suitcases on wheels or a duffel bag, I wonder WHAT WOULD I DO? These people didn’t expect to be refugees, walking 8 miles in a Ukrainian winter to try to cross a border.
Even my grandparents who planned their life in a new country, HOW WOULD I DO AT THAT? Immigrant or refugee, they still left everything they couldn’t wear or hold, for a better life. I would have a hard time letting go, how about you?
I have a new respect for the Ungars and the Deitchmans and every present day refugee.
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ASK LESLIE
Stay on Your Cutting Edge
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It took me getting stuck in my driveway to be open to new solutions. How can you benefit in being open to a solution that perhaps you rejected in the past? |
Join Us at our FIRST EVER Hollywood Boot Camp on April 22, 1pm to 4pm
Come to this Boot Camp to learn why and how to put Hollywood in your professional life: How to be Memorable, What Constitutes a Great Line for you, Ways that you can Create Magical Moments, You will leave with your own way to be Memorable and With your own Great Line. FIRST TIME EVER OFFERED - help make it popular!
Email me, call me, send me a smoke signal to reserve your place at this boot camp.
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3 Lessons to Learn from Ukrainian President Zelensky
Outnumbered and outgunned, President Zelensky has used his own visibility to lead his country, similar to Churchill and FDR before him. For communication to be effective, it requires COURAGE, especially in war time.
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1. Presence is Powerful
Churchill got on the radio while London was the target of the German blitzkriegs for 57 consecutive nights of bombing. He talked Londoners through the bombing by night, and visited the devastation by day. Only 3% of Britons expected to lose the war in May 1940. 88% approval rating for Churchill in July, 89% support for his leadership in October 1940.
Lesson Learned: Zelensky has been visible while in hiding, while in bomb shelters, while the alleged target of hired assassins. One can’t underestimate the value of being visible, even when the news is not good. FDR conducted 15 Fireside Chats during the war. The one announcing the declaration of war was the most listened to presidential address ever. Can you embrace the value of visibility?
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2. Master the Media(s)
Zelensky has used his media and social media channels to provide continuous updates and as a platform to publicly address world leaders and younger generations. At the beginning of the invasion, Zelensky had 14.1 million followers on Instagram and 4.7 million Twitter followers. He understands how important it would be to win the sympathy and support of the world’s people, the importance of public opinions and poll numbers in the Western world.
Lesson Learned: The Washington Post can’t verify that Zelensky said the actual words, “I need ammunition, not a ride.” At the same time they said it didn’t really matter. He did refuse to leave Kyiv and the line will probably go down in Ukrainian history. He understands the value of social media as a clear concise message not a lesson in geopolitics. Do you implement the difference?
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3. Eye for the Future
One responsibility of a leader is to be able to visualize and articulate a vision of the future. Zelensky has gained worldwide renown for his tough speeches calling for military help and sanctions from Western nations as Russia bombards his country. In an address to the European Parliament, the interpreter choked up translating the remarks into English. In an emotional video 11 days into the “war,” his tone shifted slightly to the future.
Lesson Learned: He offered a sliver of hope — dangling the possibility of a peaceful life in Ukraine after its “victory,” hope for life after Russia’s invasion: ‘Land without tanks, skies without rockets.’ Wayne Gretsky famously said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.” Do you talk about a future that perhaps others can’t yet see?
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Upcoming Forum 360 Shows (w/Leslie as Moderator)
Blaine Griffin, Cleveland City Council President
R.J. Nemer, Dean of the UA Business College
Chris Gessner , CEO Akron Children’s Hospital
Watch/ Listen to Forum 360:
Western Reserve Public Media, PBS-TV, PBS Fusion Channels 45 & 49 (Time Warner channel 993) - Mondays at 8 pm and Saturdays at 5:00 pm. After the show airs, you can download it here.
WONE FM 97.5 Sunday 6 am
WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am For online streaming go to http://akronnewsnow.com/ and click Listen Live.
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Benji has a symbiotic relationship with food. Symbiosis is defined as being: characterized by, living in, or being a close physical association (as in mutualism or commensalism) between two or more dissimilar organisms. Benji has a close physical relationship with food, he is never very far from it!
As you have heard me talk about in the past, Benji walked a mile to a 1½ every day before COVID. Without that walk, he really was a terrorist. When COVID started, we bumped it up to 2 -3 miles a day, mostly out of boredom. These miles we walk pretty much every day of the year.
I feed him, so I know how much he eats, minus Moshe snacks. A couple of weeks ago he went to the vet for his annual check-up. He gained a pound. A POUND. I took this news as a personal failure. You heard the saying, fat dog, fat owner?
I can make the argument that he is all muscle, solid not flabby. But still, A POUND. He gained a POUND on my watch.
I need to accept that Benji is just who Benji is. Maybe I can one day do the same about me.
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Hollywood Boot Camp April 22, 1pm to 4pm
Come to this Boot Camp to learn Why and How to put Hollywood in your professional life: How to be Memorable, What Constitutes a Great Line for you, Ways that you can Create Magical Moments, You will leave with your own way to be Memorable and With your own Great Line. FIRST TIME EVER OFFERED - help make it popular!
Video and Vine May 18 5pm to 7pm
We will tape you, play it back, make suggestions, and then we will tape you again. You will see immediate improvement!
HorseTalk: Lessons in Leadership
Horse guided learning is a unique way for you to uncover and rediscover how to communicate your value in your company and in your marketplace.
- Spring June 17 Friday
- Summer July 29 Friday
- Fall September 9 Friday
- Fall October 7 Friday
Email us at [email protected] for further information or to RSVP to one of our events.
Ask me about my 10 in 10!
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