April 2022
ELECTRIC IMPULSE COMMUNICATIONS
NEWSLETTER
HERBIE'S HINTS (named after my dad!)

At first glance Moshe and Herbie have little in common. If you look closer, you will find that they have one huge thing in common. Today we call it DIY. In Herbie’s time, we just called it being good with your hands. They both use their brains and their hands to solve complex challenges with simple, practical solutions.
 
It’s not just that Natcha has to get a daily IV drip. When you think about it, how do you set up at home the bag, the dog, and the human so that the bag drips and the human can see it?
 
When I was showing the horse Electric Impulse+ in Arabian costume, there were many, many pieces of the costume between the pieces for the horse and the pieces for me. My dad hand made these special hangers, each one made to hold several pieces. No one before and probably since ever had a hanger like the ones I had.
 
Sometimes the IV bag streams a steady drip and sometimes the speed was torture. Sometimes I could read the progress as the bag drained and other times I would have to keep yelling for Moshe to come and tell me what progress we had made.
 
So one day after watching a TV show about American innovation, Moshe was inspired to create a solution. He did. It may not be pretty, but it has worked perfectly. Hats off to those who can think of and craft solutions from household items!
ASK LESLIE
Stay on Your Cutting Edge
In December and January the nation was abuzz with the story of the Cleveland Bank Heist that took 52 years to solve. The story came with a Thomas Crown Affair connection and a father and son U.S. Marshall combo. U.S. Marshall Pete Elliott was on Forum 360 to tell the story.
One Seat Remains: Hollywood Boot Camp on April 22, 1pm to 4pm
Come to this Boot Camp to learn why and how to put Hollywood in your professional life: How to be Memorable, What Constitutes a Great Line for you, Ways that you can Create Magical Moments, You will leave with your own way to be Memorable and With your own Great Line. FIRST TIME EVER OFFERED - help make it popular!

Email me, call me, send me a smoke signal to reserve your place at this boot camp.
Lessons Learned From This Year's Oscars
1. Need a Crises Plan
The Academy, their Board of Governors, and the director were all slow to act after the slap heard ‘round the world. They were slow that night and they were slow for days after. Apparently they didn’t have a plan for an internal breach of security. No plan for the slap. It makes you wonder if there was a plan for an external terrorist attack.
 
Lesson Learned:  As a company, you could learn from the slap and the aftermath. What if one of your employees had a problem with another employee and got physical? Or the wife or husband of an employee came to your workplace feeling they had been wronged? What if your office just happened to be in a building where there was a lock down? Do you have a plan?
2. Act Swiftly
I often repeat the mantra, nothing good happens in a vacuum. If you are not filling the pipeline with your story, others are filling the news cycle with their version. Every company has a pipeline: a café, a water cooler, a chat room, or a virtual group. If you are not filling the pipeline with your story, someone else is filling it.
 
Lesson Learned: The Academy didn’t work swiftly and they did not work in unison. Understandable that they were shocked. Maybe Will Smith’s publicist was asked to ask him to leave. Even the Oscar show producer, Will Packer, said that they didn’t quickly enough. Can you leave perfection behind to move forward?
3. The Rule of Calm: Who Was Calm and Who Was Not
Chris Rock was calm before and after the slap. In the following weeks he remained calm in action and word. “Calm” does not apply to Will Smith’s walk to the stage, the slap, the saunter back to his seat or the verbal participation from his seat.

Lesson Learned: Will Smith was banished from the Academy for ten years. Collaborators like Netflix and Apple TV have put projects on hold. We don’t know if the holds are definite or indefinite. It appears 99% of Americans believe Chris Rock handled himself well. A basic of leadership is to “be still." Which one are you in this scenario?
Upcoming Forum 360 Shows (w/Leslie as Moderator)
R.J. Nemer, Dean of the UA Business College
Chris Gessner , CEO Akron Children’s Hospital

Watch/ Listen to Forum 360:
Western Reserve Public Media, PBS-TV, PBS Fusion Channels 45 & 49 (Time Warner channel 993) - Mondays at 8 pm and Saturdays at 5:00 pm. After the show airs, you can download it here.

WONE FM 97.5 Sunday 6 am
For online streaming go to http://wone.net/ and click Listen Live. 

WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am For online streaming go to http://akronnewsnow.com/ and click Listen Live.
Natcha is on my right as she gets her IV, and Benji is on my left. Usually he waits patiently during first 30-45 minutes it takes to complete my daily challenge. When the drip is slow and it gets closer to an hour he gets impatient. He brings a toy for me to throw with my left hand while I keep the needle in her skin subcutaneously with my right hand.
 
The days the drip is slow, are painful. We would try everything from massaging the bag, tapping the bag, taking it down, trying another bag, and then swearing. After going through this for 3½ months, I learned the secret.
 
The problem was not with the bag. The problem was with the needle. All I had to do was move the needle around, and that would usually cause the drip to start again at a good speed.
 
How many times have you focused on a problem from the wrong end? Have you ever been so sure that you knew what the problem was, only to find out you were wrong?
Hollywood Boot Camp April 22, 1pm to 4pm
Come to this Boot Camp to learn Why and How to put Hollywood in your professional life: How to be Memorable, What Constitutes a Great Line for you, Ways that you can Create Magical Moments, You will leave with your own way to be Memorable and With your own Great Line. FIRST TIME EVER OFFERED - help make it popular!
 
Video and Vine May 18 5pm to 7pm
We will tape you, play it back, make suggestions, and then we will tape you again. You will see immediate improvement!
 
HorseTalk: Lessons in Leadership
Horse guided learning is a unique way for you to uncover and rediscover how to communicate your value in your company and in your marketplace.
  • Spring June 17 Friday
  • Summer July 29 Friday
  • Fall September 9 Friday
  • Fall October 7 Friday

Email us at [email protected] for further information or to RSVP to one of our events.

     
Ask me about my 10 in 10!