ELECTRIC IMPULSE COMMUNICATIONS
NEWSLETTER
January 2023
HERBIE'S HINTS (named after my dad!)

My Dad was smart enough to rarely comment on my mom’s fashion choices. As I look back, my dad was a very sure-of-himself kind of guy to escort my mom and her “costumes”.
 
Let’s just say that from her perspective, the flow-ier the better and the longer the chandelier earrings the better.
 
She did have good advice about dressing for winter. She used to say that all a woman needed was one good coat and one good purse.
 
Her thinking was that in winter we may not take off our coat. Her advice was to put money in shoes and a purse. Even if you gain weight your shoe and purse still fit!
 
Herbie was smart enough to not weigh in on my mom’s fashion choices. Her coat, shoe and purse advice stand the test of time.
ASK LESLIE
Stay on Your Cutting Edge
I started out the year as a guest on a podcast talking about Professional Storytelling. When that podcast was over, I made a quick video to share a tip with you on storytelling that no one really talks about. 

After I listened to the podcast I made myself a note with 3 bullet points and taped it to my computer screen. I wanted to remind myself for the next media opportunity: repeat the question, answer concisely, build your ramp.
Schedule a HorseTalk: Lessons in Leadership for you or your team in 2023! Horse guided learning is a unique way for you to uncover and rediscover how to communicate your value in your company and in your marketplace.
Lessons from Howard Stern About Visibility
Howard Stern conducted interviews for 3 years from his basement studio. Stern had an in-depth interview with The Boss in October. Springsteen suggested that an in-person scenario would be more effective. Stern agreed and the interview was made into an HBO special.
1. Springsteen Asked for an In Person Interview
Stern, germophobic by his own admission, has apparently not left his basement since the beginning of the pandemic. His original plan was to conduct the interview from his own basement with Springsteen in his own location. The Boss said he thought it would be better for them to be in the same place and in person.
 
Lesson Learned:  Working remote is not only about productivity. There is also synergy and energy and chemistry and unplanned opportunities. The interview features several in-studio performances on acoustic guitar and piano that probably would not have happened if the interview was remote. What would be more effective for you in-person?
2. Some Things are Better in Person
Springsteen explained the genesis behind many of his most beloved hits including, “Thunder Road,” “The Rising,” “Born to Run." The first time I interviewed Campy Russell he referenced being a “scorer not a shooter." His answer became a gold nugget, even 20 years later. If we weren’t in person, would I have followed up on his comment or stuck to my script? 

Lesson Learned: I put it this way: I tell my clients that good things happen when you are visible in person. I can’t guarantee you or promise you what they will be, I can say that good things will happen that just wouldn’t happen on the phone, zoom, or through email. Can you make something good happen?
3. How to "Get Out of the Basement"
I listened to Howard Stern on Morning Joe ask, cajole, and beg Mika and Joe to tell him how to get himself out of the basement. He has been there for so long and his comfort level so high, he can’t figure out how to “go back” to life before covid. Aren’t we all in that boat to some degree?
 
Lesson Learned:  We rationalize with facts and figures why we work from home or don’t attend an early morning event or a conference. Is it really covid related and did we just get comfortable with our routine? Howard hasn’t figured out how to get out of his basement, have you?
Leslie as Speaker
Cowboy Up: Round Up Your Untapped Potential
February 14, Webinar
 
Forum 360 with Leslie as Host
Upcoming Shows:
 
From Akron to Beyond Europe and Back
Guest: "Rome" Travis, St. V, UA, Professional basketball player

The Israel Guide Dog Center for the Blind
Guest: Michael J. Leventhal, Executive Director

Watch/ Listen to Forum 360:
Western Reserve Public Media, PBS-TV, PBS Fusion Channels 45 & 49 (Time Warner channel 993) - Mondays at 8 pm and Saturdays at 5:00 pm. After the show airs, you can download it here.

WONE FM 97.5 Sunday 6 am
For online streaming go to http://wone.net/ and click Listen Live. 

WAKR AM 1590 Sunday, 5:00 pm, Monday 12:30 am For online streaming go to http://akronnewsnow.com/ and click Listen Live.
As you may know by now, Benji has some – let’s just say less-than-stellar-qualities. He follows only the rules he wants to follow, when he wants to follow them. The tone of his bark has never matured past unbearable, he is insistent beyond tolerable at times, lunges at people (with enthusiasm), and thinks I need to be up at 5:30 every morning. He is not far off on that one, but an extra half hour makes all the difference in the world at that time of day.
 
Sometimes it is easy to focus on what he does wrong. Even though I try to accept the “things I can’t change." The other day a friend told me about a $300 unexpected visit to the doggy emergency. A sealed box had arrived with medication for her husband. Her dog had opened the box, opened the bottle of medication and swallowed 60 human pills.
 
Fortunately the dog survived. Benji does love to completely tear apart the stuffing in his toys. Completely. We will just find very flat pieces of material that once represented a toy. Knock-on-wood he has never destroyed anything else. Not a shoe, nothing.
 
Perhaps I could focus on all he does right, instead of the few things that from my perspective he does “wrong."
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Video & Vine, January 25, 5 - 7pm
Join us at our signature event and bring a friend with you! It's fun to "experience" this session together!
 
We call it Video & Vine because we video each participant and then each leaves with a bottle of vine . . . wine!
 
Each of you will be taped for 2 -3 minutes. We play it back, make suggestions, and then we will tape you again. You will see immediate improvement!
 
You learn by doing and by observing. And guess what? You have fun in the process!!
 
Each person may choose what they do while being videotaped:
 
1. I have found it is most beneficial for you to use your own material, from a presentation or anything that is about 300 words.
 
2. We have transcripts from famous speeches/famous people who gave a speech if you want to present a couple of paragraphs from one of these.
 
3. We can do an interview where I will be the host and you will be the guest.
 
You will learn by doing and by observing others and take home a gift bag!
  
Give the gift of a unique experience to someone you know- Come together and two people attend for $49. Join us at our Electric Impulse office.

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Dead President's+ Boot Camp, February 16, 9am - Noon
You read it correctly, dead Presidents plus! In honor of President's Day, MLK Day and Valentine's Day too, we bring you a unique program.

Really, have you seen a speech, seminar or Boot Camp on dead guys before?
 
Spend a morning diving into history to learn lessons that you can apply today to be a more effective speaker. This is the most FUN and INTERESTING EVENT OF THE YEAR!
 
So much to learn from:
  • Lincoln’s very short Gettysburg address really not written on the back of an envelope as urban legend tells us
  • MLK’s handwritten index cards was how he prepared
  • and so much more
 
It’s a BOOT CAMP because it is intensive, interactive, and participatory . . . try telling your Drill Sergeant you don’t want to do push-ups!
 
When: Thursday February 16 from 9:00am – 12:30pm
Location: Electric Impulse Office
 
Valentine’s snacks and gift included for each attendee.

Email us at [email protected] for further information or to RSVP to one of our events.
     Ask me about my 10 in 10! 
Electric Impulse Communications
330.607.5730
http://electricimpulse.com
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