Storytelling is both a science and an art. There is both no one recipe and there is a clear recipe. First you have to gather the stories that are buried in your mind and heart. The thing is, you can’t judge those stories. You need an external, neutral source to pull the stories from your recesses and then help you evaluate a story and how to use it. There is no such thing as a good or bad story. You have to do the heavy lifting to craft the story extract the lesson, and connect the dots.