What is a “Customer Delight”?

Recently I loaded my car to then unload at Goodwill. I had saved things for two months to make this trip. Scheduled it into my day first thing in the morning. I put things in the back of my SUV...
Read More


Ever notice that Lincoln WASN’T the keynote speaker that day but his speech is more famous, WHY FDR said “infamy” rather than “history”, WHY JFK tasked his speechwriter with studying every Inaugural Address, HOW Reagan and RFK used humor so differently...
Read More

They’re Baaack!

The Clydesdales are back in the Anheuser-Busch Super Bowl commercial. Released ahead of the game, the commercial has had over half a million views. I don’t think that is correct. I – myself – have watched it what feels like...
Read More

Ron DeSantis was Jeb Bush 201

They were both “successful” Florida governors, they both won their own re-elections handily, they looked like the next coming and then fizzled to nothing. Pundits will be talking at every next election about not being another Ron DeSantis or Jeb...
Read More

The Value of Plain Speaking

In a recent interview on Morning Joe, Hillary Clinton was asked about optimism. She quoted her friend, Madeleine Albright, who said she was an optimist who worried alot. Hillary went on to say that she was optimistic that people could...
Read More

3 Lessons from I HAVE A DREAM

TODAY marks the 60th anniversary of the “I Have a Dream” speech. FROM a communication perspective 3 things to take note and remember: